The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action. Grab your sweat band and let’s get started!

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Saleforce Nonprofit

APRIL 7, 2021

headlining our first-ever Nonprofit Summit. Trovon Williams, Senior Vice President of Marketing and Communications, NAACP. “I’m But we’re thrilled to announce a third Summit headliner: Amal Clooney. They need to be able to communicate that mission in a standardized and efficient way.

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Nonprofit Tech for Good

AUGUST 23, 2015

A decade ago a nonprofit could get by with winging it online and use the low-overhead excuse for poor online communications (we spend no money on marketing!), Your credibility is judged harshly if you can’t communicate your nonprofit’s success stories in a professional, visually compelling, modern format.

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NonProfit Hub

FEBRUARY 11, 2021

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. One of the basic tenants of successful fundraising is donor stewardship. Here are some great ways to communicate with and shower attention on donors for a long, happy relationship. Happily Married!

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2017

Alison Carlman, Director of Impact and Communications at Global Giving, offers a deep dive into some Global Giving data to find the answer. But that doesn’t mean the important, ongoing charitable work in communities suddenly becomes less urgent. Dreadful disaster stories are still making headlines; isn’t the public tired of giving?

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Pamela Grow

JANUARY 13, 2021

My director of development & communications is giving serious thought to taking our hard copy newsletter and changing it to an e-newsletter. This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. The stories can be tightened up.

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Newsletter Donor Retention Nashville 52

Bloomerang

FEBRUARY 1, 2022

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

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Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Resist that temptation!

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NetWits

NOVEMBER 29, 2011

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). How much the event raised that year. Including last year’s gift amount. Including how last year’s donations were used.

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Get Fully Funded

DECEMBER 4, 2022

A winning strategy for spreading the word about your organization’s work is getting your nonprofit’s story in the news. . A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . And, getting your story in the news still carries a lot of weight.

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Get Fully Funded

MARCH 14, 2022

and it is communicated through your logo, typography, colors, photo style, and tone or voice. A well-defined brand supports your marketing and fundraising efforts and lets people know instantly what you’re about. The fewer words you use the better, but you will need words to tell your story. We like Arial and Calibri.

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Saleforce Nonprofit

JUNE 3, 2022

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . Salesforce.org’s second annual Nonprofit Summit, held earlier this month, attracted over 6,500 attendees from 100 countries.

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Nonprofit Tech for Good

JANUARY 14, 2013

are now integral parts of our online communications and fundraising campaigns and like any tools of value, they requite a minimal level of financial investment. There will be times this year when a thank you email or tweet just isn’t enough to communicate your appreciation. Thus, for 2013, please: 1) Ask for a raise.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. As each fundraiser shares their campaign with their personal network via word of mouth and online, the number of people who know about charity: water quickly multiplies.

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Bloomerang

OCTOBER 4, 2021

The fundamentals of a fundraising appeal. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. This isn’t compelling as a fundraising appeal. There are no images to tell a story explaining why they’re sending this appeal. Our Incoming 1L class.”

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Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. Now more than ever, nonprofits need to share stories of how they’re making the world better.

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Get Fully Funded

OCTOBER 7, 2021

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email.

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Tech Soup

SEPTEMBER 7, 2017

We are surrounded by stories: our own story, the stories of our families and friends, and the stories of the work we do every day. These stories simply exist in our minds until we add language and share them with others. And, as we all know, a story you share with others has the power to change the world.

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Nonprofit Tech for Good

OCTOBER 31, 2011

These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. Use bold for headlines. You can view their website at defenders.org. Simplicity is key.

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NTEN

NOVEMBER 7, 2012

The advocacy community has gone mad for story. But stories are only as strong as the latest retelling. While compelling characters and evocative details give our stories life, it is email subject lines, tweets, Facebook posts, and headlines that give them legs.

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Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Take a look: So, what does it take to get your fundraising letter right so you can raise thousands through the mail, even if this is your first mailing or if your last letter was a total flop?

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Qgiv

MAY 5, 2021

Despite the fact 57% of people who watch a nonprofit video go on to make a donation, video still seems skill- and cost-prohibitive for strapped fundraising professionals. There are tons of fun and random holidays nonprofits can take advantage of to create unique and interesting fundraising appeals. The big reveal. Keep it personal.

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BoardAssist

DECEMBER 15, 2014

Direct mail is the most important fundraising and communications tool you have. Communicating when you are not asking. Using the right envelope as a fundraising tool. It is not a newsletter, an end-of-year report, an update or mixed in with other communications. Start with a story to draw your readers in.

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Bloomerang

SEPTEMBER 12, 2021

And if you’re watching this recording, I hope you’re having a good day, no matter when and where you are because we are here to talk about the four-step plan to get more donations and greater fundraising results. So like you said, the four-step plan to get more donors to grow your fundraising results. I’m Steven.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

Sharing memories – stories, pictures – after the party keeps the good feeling going, and makes everyone want to attend next year. Build A Communication Plan for Champions: It is important, especially in an age of media clutter, to encourage your champions to share your messages about the Giving Day. Fundraising'

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sgEngage

MARCH 28, 2023

Here are five ways you can make sure you are communicating your organization’s financial information in a single, efficient story to help your board make effective data-driven decisions. Tell One Story You have a lot to cover during your time with the board, and only one sliver of the agenda in which to cover it.

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Story Benefit Communication Report 66

ASU Lodestar Center

OCTOBER 24, 2017

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. That means instead of the usual generic headlines that don't state what the email is about; you have to be on point. What Is The Story?

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Connection Cafe

NOVEMBER 6, 2018

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. Sending direct marketing pieces or starting your phone calls too early will draw attention away from your other fundraising activities. The same can be said for goal setting.

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Get Fully Funded

AUGUST 1, 2022

Stay in touch with donors to create regular communications (consistency). Invite donors’ feedback to establish 2-way communication (courtesy). Basically, your email newsletter is there to keep the lines of communication open and to meet the donor’s need to feel good about your nonprofit. ONE Success story. Thanks to you.

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Classy

APRIL 5, 2021

Offering these year-round fundraising and donation options is a great way to generate sustainable revenue, diversify your fundraising portfolio, and keep supporters engaged with your mission. Download these six quick tips to unify your offline and online fundraising. . DIY Peer-to-Peer Fundraising. Main Donation Page.

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Pamela Grow

DECEMBER 14, 2023

Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. We need your help to save more stray dogs in the community. Stray dogs in your community need help right now. Tell compelling stories. Consider donating to support our mission.

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NonProfit Hub

JUNE 20, 2016

Think of it as sort of headline or teaser. While we’re talking communications, let’s call on expert Tom Ahern. He suggests that we’re telling the reader’s story, not our own. Keep the purpose of your mail piece in mind that we discussed in step one. Don’t peak their interest for the wrong reasons. Step Four: Capture Their Heart.

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Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

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Social Network ROI Social Media Network 74

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

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Newsletter Social Media Advocacy Tips 51

M+R

JANUARY 26, 2023

If all you’re here for is a list of email ledes you can use for fundraising or advocacy messaging, you can go ahead and skip right to that part. In order to ground things a bit, we’re going to include an example of each type of lede from a hypothetical environmental organization sending a fundraising appeal on the topic of climate change.

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Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

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Social Network ROI Social Media Network 74

Bloomerang

AUGUST 28, 2021

If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir. If you’re watching the recording, I hope you’re having a good day no matter when and where you are because we are here to talk about end-of-year fundraising. Rachel: Absolutely. .

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