How Make-A-Wish is Telling New Stories with Audience Personas
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APRIL 9, 2024
Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. Push your organization to start telling new stories. This story framework is powerful, and it’s one Make-A-Wish has been using for the past 35 years successfully.
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