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5 Tips for a Winning Email Marketing Strategy

Saleforce Nonprofit

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. Email marketing is a cost-effective way to connect directly with past, current, and prospective donors alike.

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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. Will they be visiting with children? This visual representation can be very helpful when developing audience segments and marketing strategy. What are the ages of your followers?

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level.

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Strategies To Re-Engage Your Lapsed Donors

Bloomerang

What comes to mind when you hear “ lapsed donors ”? They can trade a gift for income, which could be income back to them or a tax-free inheritance to their children. According to Agents of Good, “With good marketing, roughly 2.5% Have you stayed in touch with older lapsed donors and marketed your legacy program to them?

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How to Read the Minds of Your Donors

NonProfit Hub

The ability to read minds. What if I told you that you can enter the minds of your donors without even meeting them? Yes: your marketing efforts and the impact you have on your community are important, but your donors give because they feel they’ve been called to do so. It’s sort of the ultimate power, isn’t it?

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Or, you can optimize existing content you have with your keywords in mind. jpg could be “children-learning-to-grow-food-community-garden-seattle.jpg.”

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The Mother-Led Movement to Save Our Kids’ Climate

Saleforce Nonprofit

By: Devi Thomas, VP of Marketing Communications at Salesforce.org; and Frida Berry Eklund, Founder of Our Kids’ Climate. I believe that our children’s generation is key to creating lasting change in equality, justice, climate change, and human rights. Even with young children. Act — with or without your children.

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