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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

Visit mrbenchmarks.com now to explore all the charts, analysis, insights, and more! Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Sign up now!

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Come and get it! The 2023 M+R Benchmarks Study is served!

M+R

The maître d’ has called your name, the table is set, and the napkins are folded up like fancy little swans: it’s time to dig in to a year’s worth of M+R Benchmarks charts, findings, and insights at mrbenchmarks.com ! Email generated 14% of all online revenue. Also: we say goodbye to open rates!

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Nonprofits Live: User-Generated Content Recap

Tech Soup

In this edition of TechSoup's Nonprofits Live, our guests spoke about why they employ user-generated content and how they tap into their communities for it. We welcomed the following experts: Amy Sample Ward , Membership Director of the Nonprofit Technology Network (NTEN). Welcoming User-Generated Content.

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Making the most of mid-level

M+R

So far, we have seen our new prospect groups generating 7x the conversions of the wealth-scored donors, and we are continuing to refine our approach based on which segments of this expanded pool made qualifying gifts throughout the first year of the program. . Sample impact report from Oxfam America. . .

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Mastering Next Year’s Budget With Revenue Projections and Donor Attrition Analysis

Neon CRM

In the book Nonprofit Sustainability: Making Strategic Decisions For Financial Viability , authors Jeanne Bell and Steve Zimmerman offer a handy framework for approaching different revenue generation programs. These are but a sample of the decisions that nonprofits need to make when entering into a budgetary process.

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Great reads from around the web on April 2nd

Amy Sample Ward

The next generation of movement leaders is overcoming its fetish with technology and expertise as secrets to online success. They're charting a path forward for us all." Web Thinking Manifesto | EchoDitto – "Our field is maturing rapidly. Well, here's your source!

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Community Voices at Digital Engagement Event: Reflections on the Conversation

Amy Sample Ward

During these report backs I captured a word cloud on a flip chart of key words. User Generated. After the small group discussions, we had volunteers from each group provide a short report back to the full room of some of the highlights or lingering questions that came out of the conversation. What’s of interest? Stereotypes.

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