AccelEvents

JUNE 3, 2021

If you are running an online event, then you want a planning platform that has multiple features and robust IT support, among other things, to provide a good customer experience. If you run a virtual conference , webinar, or virtual summit, you need an online event planning platform to do so. Integrations. Integrations.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

If you are running an online event, then you want a planning platform that has multiple features and robust IT support, among other things, to provide a good customer experience. If you run a virtual conference , webinar, or virtual summit, you need an online event planning platform to do so. Integrations. Integrations.

Platform 40

Platform Online Registration Synchronous 40

Candid

MAY 10, 2023

Step 3: Create messaging and identify channels for outreach Equipped with key insights on your audience, you can begin crafting messaging and decide which channels you will use to communicate it. Be sure to tailor your messaging to each channel. To test or preview your campaign, consider doing a soft launch first.

Communication 88

Communication Campaign Channel Measure 88

Bloomerang

JUNE 1, 2022

Most nonprofits generate at least two “touches” with supporters during the year-end fundraising season using a variety of marketing platforms. Which marketing platforms received the most engagement? Conduct A/B testing. Most nonprofits begin their year-end fundraising planning in November, but 7.7% start as early as September.

Guide 113

Guide Giving Nonprofit Metrics 113

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. Larger, multichannel campaigns can feel overwhelming, and it’s easy to stray from your initial goals. Performing audits.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. How Does In-Platform Social SEO Differ?

Search 59

Search Alternative Social Social Media 59

sgEngage

APRIL 10, 2023

Start testing your outreach plans. Then, for your next campaign you might update your marketing materials and messaging strategy to align with younger donors’ interests and engage with them on the platforms they frequent. Start testing your outreach plans. Get a head start on prospect research. Your website.

Demographics 77

Demographics Retention Donor Research 77

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). The level of supporter engagement with each of your marketing platforms. You can start testing your outreach plans. . The characteristics of your donor base. Creating experiences that fulfill their needs.

Giving 122

Giving Retention Metrics Demographics 122

Achieve

JUNE 1, 2023

Specifically, donor giving patterns can reveal insights about how to best reach donors across multiple platforms and secure their long-term support. Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success.

Donation 52

Donation Donor Giving Demographics 52

sgEngage

SEPTEMBER 11, 2023

Leverage digital channels. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Alternatively, you could ask it to brainstorm outreach channels and digital campaign ideas.

Charity 83

Charity Create Sponsor Sample 83

Forum One

NOVEMBER 3, 2021

Knowing where and how to access the full package of data to even begin to review it is a real challenge, especially when data platforms aren’t connected to one another or aren’t online. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Analyze with actionable data in mind.

Report 69

Report Data Metrics Analysis 69

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Also, review your fundraising metrics and data from previous campaigns. Online fundraising. Email marketing software.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy. Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates.

Social Media 52

Social Media Strategy Media Donor 52

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.

Lesson 59

Lesson Fundraising Digital Test 59

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

Virtual 105

Virtual Professional Marketing Fundraising 105

Allegiance Group

FEBRUARY 27, 2024

Your donation platform can help you distinguish one donation from another. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. Some questions you might ask in this process are: What traffic channels or sources lead to the best name acquisition?

Analytics 52

Analytics Google Fundraising Track 52

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofits Source

OCTOBER 25, 2023

With personalized information about your donors, you can send out messages that will appeal to different groups across your marketing channels. Test your content. Your CRM should track metrics like email views, clicks, and conversions to help you analyze your campaign’s performance. Measure campaign effectiveness.

Marketing 52

Marketing Support Demographics Nonprofit 52

Qgiv

JANUARY 16, 2024

End-to-end event management platforms provide comprehensive solutions covering all aspects of event planning and execution. Qgiv Events is a versatile online platform that streamlines event management and fundraising efforts. Customize your event pages, simplify the registration process, and manage your guests all in one place!

Software 52

Software Tools Management Registration 52

Media Cause

JUNE 22, 2021

We continued to test and learn what messaging and content resonated across audiences, while introducing advocacy and engagement campaigns via the Action Center, launching SMS as a new channel for cultivation and impact, and capturing new subscribers and donors through paid and organic channels.

Advocacy 101

Advocacy Digital Fundraising Global 101

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

The Science Behind Engaging your Supporters

MAY 15, 2019

Most individual email metrics have continued to decline. To compensate for these changes in individual behavior, digital campaigners have had to up their testing and innovating game to new levels, and bite the bullet and send more email than ever before. Digital engagement is now the norm for political and nonprofit communications.

Benchmark 81

Benchmark Digital Report Learning 81

M+R

FEBRUARY 4, 2021

Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. SMS was 2020’s hottest not-so-new channel. One M+R client has run a test texting half of their email list three times in addition to their regular 10 EOY email appeals.

Fundraising 98

Fundraising Gift Rate email 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! Perhaps not worth investing outreach and engagement time on this platform!

Reddit 98

Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? My first step with a new platform is to create a “Circle of the Wise” consisting of people who regularly share useful tips and news about the platform. Set Up A Learning Experiment.

Google 98

Google Time Nonprofit Metrics 98

AccelEvents

JUNE 24, 2021

Live events will no longer exclusively mean in-person and will instead encompass a range of platforms, media, and digital interactions. . Using a virtual events platform creates an entirely new medium and to succeed, you will need to reimagine and reinvent what you know works about events. What is the clickthrough rate?

Guide 93

Guide Virtual Registration Platform 93

Bloomerang

MAY 10, 2022

Use analytics from your email marketing platform and social media pages to determine when supporters are most active. Optimize your communication platforms. You should communicate with your donors through all of your communication platforms. Keep track of your retention rate and other engagement metrics.

Relationship 98

Relationship Donor Build Tips 98

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Test your subject lines. Your open rate is, of course, one of the most important metrics you’ll want to track. Are you tired of feeling like a wee fish in the vast ocean of social media? Something like this.

email 52

email Rate ROI Social Media 52

Achieve

SEPTEMBER 8, 2020

Test your giving page. There are several platforms that make up your digital marketing strategy, but we’ll walk through three platforms that are easily leveraged regardless of budget size: . In other words, determine which platforms your supporters are most active on. . take a look at engagement metrics.

Virtual 52

Virtual Tech Tips Fundraising 52

M+R

JUNE 22, 2021

Targeting is getting more sophisticated, creative is getting more personal, and there are whole new platforms to reach your supporters (YouTube for Leads! M+R has been testing approaches on how to build a pipeline into a program, cultivate potential donors, and automate the process.

Benchmark 52

Benchmark Studies Digital Analysis 52

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Plus, OneCause is a mobile-bidding platform! Google Optimize powers the Firebase app, which allows you to bring this A/B testing on the go. Split URL testing.

Org 83

Org Raise Tools Help 83

Get Fully Funded

APRIL 20, 2021

But through shared documents and calendars via cloud-based platforms, the Executive Director of the horse rescue has the extra help they need to get everything done. Ask for VA referrals on NextDoor, Facebook, and other platforms. Identify a test project you can assign your VA, just to make sure they are a good fit for what you need.

Virtual 116

Virtual Work Calendar Nonprofit 116

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels. Chapter 1: Introduction.

Digital 111

Digital Marketing Guide Chapter 111

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Finally, we are beginning to measure how many volunteer applications come by way of our social media channels as well as using marketing sites like Klout to measure our influence online. Dupe: Taproot is hub for new ideas and collaboration. Anything else?

Social Media 189

Social Media Foundation Examples Media 189

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. Is it too often? Too infrequent? pencilsofpromise.

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Back in June, I wrote a post about the “ Valid Metrics Grid &# developed by measurement professionals to launch the debate about standardization of social media metrics. The above grid is a very much simplified version. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

Twitter 95

Twitter Google Facebook Broadcast 95

Tech Soup

APRIL 1, 2014

We met organizations who were using new platforms to connect food pantries to food providers; using technology to connect more people and more families to more rescued animals across the country (hello Don!); reviewing email and e-newsletter metrics. A/B testing the layout of our fundraising forms. and testing testing testing.

NTC 50

NTC Marketing Digital Strategy 50