Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. What’s slowing these association’s down?

Create 169

Create Strategy Associations Registration 169

Saleforce Nonprofit

JULY 22, 2021

Nonprofit teams have a lot on their plates: not only do they have to run their programs as best they can to help their beneficiaries, but they have to run their internal organization also. How closely should they track those changes? You’ve heard of impact, and the many ways organizations try to capture what they’re doing.

Impact 120

Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. Those decisions are implemented across the organization’s web properties and social channels.

Content 101

Content Measure Organization Strategy 101

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? How can we track marketing initiatives using UTMs?

Donor 276

Donor Track Facebook Campaign 276

The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success. This could be a quarter, month or week.

ROI 67

ROI Storytelling Measure Story 67

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Be sure to tailor your messaging to each channel. Define the problem. Outline the solution.

Communication 98

Communication Campaign Channel Measure 98

Nonprofit Tech for Good

JANUARY 17, 2019

It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

Calendar 275

Calendar Social Media Content Media 275

Bloomerang

MAY 22, 2024

Focus on impact By integrating donation functionalities directly into digital narratives, organizations can capitalize on the power of storytelling to evoke empathy and inspire action.

Storytelling 87

Storytelling Digital Integration Blended 87

Nimble AMS

JUNE 4, 2022

Member engagement and delivering a member-centric experience are integral to all organizations—therefore, it should be a priority in determining your association’s goals. . To gain further perspective on which goals your organization should set, you’ll need to evaluate the type of members you hope to recruit. Here’s how: .

Associations 121

Associations Goal Technology Analytics 121

EveryAction

JUNE 21, 2023

Why LGBTQ+ advocacy is always-on from here on It’s more important than ever for LGBTQ+ organizations to effectively advocate on behalf of LGBTQ+ people. Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

APRIL 23, 2019

A flexible and scalable nonprofit CRM is at the center of an organization to enable the highest return on their cause initiatives. There is no shortage of CRM’s in the market that sell to nonprofit organizations. 3) Tracking the Donor Journey or Donor Funnel. Does it streamline processes and meet the donor needs?

Metrics 261

Metrics Nonprofit Profile Platform 261

Byte Technology

DECEMBER 15, 2021

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Choose Your Channels Wisely. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. To Confirm Who Your Customer Is.

Marketing 246

Marketing Analysis ROI Picture 246

Get Fully Funded

JULY 6, 2022

As an animal-related nonprofit, you often compete with other similar organizations, not to mention thousands of other deserving causes, for every donation. Pet businesses—from kennels to dog washes—are a logical connection to your organization. Thus, advertise your event ahead of time across your various marketing channels.

Ideas 52

Ideas Organization Fundraising Classes 52

Neon CRM

NOVEMBER 17, 2023

Everyone running a membership organization wants to recruit some shiny new members. We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. That’s a little over two workdays a week—plenty of time to interact with your organization. What is a Membership Engagement Strategy?

Strategy 98

Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

DECEMBER 6, 2019

While their benefits are unmatched, it’s not uncommon for fundraisers, volunteers, and nonprofit professionals to find the task of organizing and executing a golf fundraiser to be especially daunting, but it doesn’t have to be. 3) Promote the event intentionally and across all digital channels. Is fundraising your key priority?

Practice 245

Practice Tips Fundraising Sponsor 245

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. How can these tools help you track meaningful data?

Analytics 118

Analytics Digital Tools Measure 118

Nonprofits Source

MAY 15, 2024

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Your CRM, or customer relationship management system, stores and organizes information about your existing customers. Analyze your CRM.

Map 52

Map Digital Business Marketing 52

Eric Jacobsen Blog

JULY 14, 2020

As the authors stress, only when you have total alignment in your organization can you achieve maximum results. Unfortunately, most organizations have a vision and a mission statement, but few know how to align everyone in the organization around that vision to achieve results. Even fewer measure and reward alignment.

Tools 52

Tools Organization Empowerment Case Study 52

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Online giving is one of the fastest-growing donation methods. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

The Modern Nonprofit

DECEMBER 4, 2023

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly. This has led to increasing awareness among internet users about the implications of their digital footprints.

Support 103

Support Fundraising Awareness Data 103

Qgiv

OCTOBER 9, 2023

When a store asks you if you’d like to donate or round up your purchase at check-out, that’s a point-of-sale cause marketing campaign to financially contribute to an organization like yours. Your goals help motivate your team and your supporters throughout your campaign and help you easily track your progress toward a successful campaign.

Causes 52

Causes Marketing Impact Guide 52

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Integrating Marketing Channels . Core Nonprofit Marketing Channels.

Digital 75

Digital Marketing Donor Channel 75

The Modern Nonprofit

SEPTEMBER 12, 2023

Optimizing Channels of Communication Each communication medium—be it Email, Social media, Direct mail—has a unique potential to engage your audience and facilitate fundraising. Understanding those nuances and optimizing each channel for maximum impact is pivotal in your fundraising strategy.

Fundraising 59

Fundraising Synchronous Platform Campaign 59

sgEngage

NOVEMBER 14, 2023

Let’s take a look at how these organizations and other nonprofits can overcome data silos with integration. So, how do healthcare organizations overcome these data silos? Arcadia recommends researching your own organization’s needs to identify which solution makes the most sense for you.

Integration 80

Integration Data Nonprofit Platform 80

Care2

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools.

Track 65

Track Audience Content Tools 65

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

CauseVox

JULY 18, 2023

They are living documents, serving as a “north star” to guide your organization to success. Take a look at your fundraising totals for the year so far, along with any changes in your organization’s budget that need to be accounted for. Are you on track to meet your goals? Get Back On Track (Or Stay on Track!)

Develop 77

Develop Fundraising Pledge Track 77

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. Feeding America is the nation’s leading hunger organization with a network of over 200 food banks serving 37 million Americans struggling with hunger.

Feeds 102

Feeds Social Media Measure Summary 102

sgEngage

JULY 15, 2023

Donor relation management is the process by which organizations organize donor data and maintain donor relationships to support a long-term donor infrastructure. By solidifying a methodology for donor management, nonprofit organizations can optimize donor investment and engagement and identify areas for growth.

Management 52

Management Donor Blackbaud Retention 52

EveryAction

AUGUST 3, 2023

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors.

Strategy 177

Strategy Giving Fundraising Gift 177

Get Fully Funded

MAY 9, 2022

How are you measuring your success? The results of your self audit will show you what to refine and how to position your organization to get results. Create SMART goals for your marketing activities so you know where you are going and what you need to measure. You see, marketing is a cycle of execution, analysis, and tweaking.

Marketing 69

Marketing Guide Metrics Nonprofit 69

Whole Whale

MARCH 30, 2023

Channels for engagement : Knowing which channels your donors use to engage with your non-profit, such as attending events, volunteering, or sharing content on social media, can help you develop engagement strategies that resonate with them. How are donor personas usually created?

Donor 52

Donor Build Demographics New York City 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Media Cause

FEBRUARY 16, 2024

While most organizations cut their marketing budgets first when times are tough, those who “keep the lights on” typically reap the benefits. Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. They are behind the curve.

Benefit 64

Benefit Marketing Change Time 64

Classy

JULY 14, 2021

As part of our debrief of the event, we wanted to share some insights from the Classy staff who organized it. Ways to measure your efficiency and success within each . How to Measure Success. They also measure retention to see how many return each year and what factors could play into increases or decreases. .

Virtual 105

Virtual Professional Marketing Fundraising 105