Care2

APRIL 28, 2023

Email marketing is a reliable staple of most nonprofits’ outreach strategies. Compared to other messaging channels like social media and direct mail, email allows nonprofits to communicate directly with supporters and send messages in a matter of seconds.

email 48

email Marketing Strategy Build 48

Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. However, this is not a universal rule.

Practice 240

Practice Fundraising Guide Channel 240

Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. What is multi-channel fundraising? Why should I use a multi-channel approach? In fact, you shouldn’t! .

Mail 62

Mail Channel Strategy Fundraising 62

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

Donor 98

Donor Strategy Nonprofit Phone 98

Get Fully Funded

JANUARY 24, 2024

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. But your staff members can’t always afford to spend time writing emails to donors on top of their other responsibilities. That’s where email automation comes in. What is Email Automation? Let’s dive in!

Relationship 59

Relationship email Donor Wisconsin 59

Nonprofit Tech for Good

APRIL 5, 2024

It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations. Using tech to market your golf tournament lets you seamlessly fold it into your current digital strategies on channels such as: Social media.

Tech 192

Tech Marketing Sponsor Registration 192

Nonprofit Tech for Good

OCTOBER 15, 2022

Your nonprofit does incredible, life-changing work. Excellent year-end campaigns need to strike a balance between hitting uplifting emotional beats that are relevant to your mission and delivering a compelling case for why people should support your nonprofit. Embrace a multichannel fundraising strategy. About the Author.

Campaign 329

Campaign Tips Fundraising Mail 329

Top Nonprofits

MARCH 4, 2021

From targeted ads on social media to emails from websites they bought one thing from years ago, how can you ensure that your nonprofit’s online marketing efforts shine through the noise? A tried and true method of increasing marketing efforts is to use a multi-channel approach. Why Your Nonprofit Website Plays a Critical Role.

Channel 72

Channel Websites Tips Fundraising 72

Neon CRM

NOVEMBER 17, 2023

But, if you don’t have a membership engagement strategy in place to engage and retain them, you’ll end up losing members just as fast as you can acquire them. Even a basic member engagement strategy can be all you need to excite your current members and entice them to renew for years to come. What is a Membership Engagement Strategy?

Strategy 98

Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . Public service announcements are a great way for nonprofits to take advantage of traditional advertising tactics without the cost! What is a PSA? About the Sponsor.

Public 332

Public Service Script Oregon 332

Bloomerang

JUNE 26, 2023

At the end of 2022, we asked 1,000+ nonprofit professionals what worked well in 2022, what they believed would work well in 2023, and their general outlook on the current fundraising climate. Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission.

email 78

email Campaign Marketing Fundraising 78

Qgiv

JANUARY 24, 2024

No matter where you are on your journey in the nonprofit world, fundraising is the lifeblood that fuels the important, world-changing work you do. Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: a solid fundraising strategy.

Practice 52

Practice Strategy Guide Fundraising 52

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! The numbers don’t lie!

email 52

email Rate ROI Social Media 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe. Let’s get started!

Fund 52

Fund Donor Strategy Search 52

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Online giving is one of the fastest-growing donation methods.

Mail 75

Mail Integration Digital Strategy 75

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. About page.

WordPress 52

WordPress Content Strategy Create 52

Care2

FEBRUARY 28, 2023

While it’s true that email has been around a lot longer than many modern communication methods, its strengths as a marketing channel have never faltered. Email marketing stands out as one of the most reliable, highest-return strategies for nonprofits.

email 54

email Marketing Method Channel 54

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. One of the best methods to increase your donor retention is to leverage your overall communication strategies. Direct Mail versus Digital Communications .

Retention 94

Retention Communication Donor Strategy 94

EveryAction

JUNE 21, 2023

The good news is that nonprofit organizations, advocacy organizations, businesses, individuals, and other changemakers can successfully advocate for a better future for LGBTQ+ people with support from the right strategies and tools. The post LGBTQ+ advocacy strategies to generate advocates year-round appeared first on EveryAction.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. Offers accountability.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. It’s official.

Track 251

Track Conversation Analytics Google 251

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. .

email 84

email Marketing Spam Rate 84

Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. That’s where RoundUp App comes in. Pick a launch date.

Effective 278

Effective Fundraising Nonprofit Channel 278

Nonprofit Tech for Good

APRIL 13, 2020

We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. It’s time to talk integrations, nonprofit friend. If you’re sending individual emails to your donors, don’t stop. But DO open up a whole new communication channel with bulk emails.

Integration 363

Integration Alexa Paypal Virtual 363

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Bloomerang

JUNE 28, 2021

This nonprofit culture strategy post is part 3 in a 3-part series. There are three pillars of transformation required of philanthropically-funded nonprofits that want to thrive in the post-disruption, post-COVID economy. Let’s move now to the third and final pillar: nonprofit culture strategy. . Donor experience.

Culture 111

Culture Strategy Nonprofit Philanthropy 111

Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Report The Nonprofit Email Report Learn More 4.

Statistics 97

Statistics Fundraising Metrics Mail 97

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email Email is a versatile tool when it comes to virtual lobby days.

Virtual 163

Virtual Advocacy Channel Mobile 163

Nonprofit Tech for Good

FEBRUARY 5, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. But did you know it’s also a great way to acquire new donors for your nonprofit? That’s right! A community-wide kickoff party can do just that.

Donor 332

Donor Fundraising Template Game 332

EveryAction

JULY 3, 2023

This week, our friends at Cornershop Creative are dropping in to talk about the best ways for nonprofits of all sizes to improve their website performance, increase user engagement, and ultimately boost digital fundraising. Which strategies have worked well to keep donors engaged with your mission? Make full use of your blog content.

Virtual 190

Virtual Site Support Fundraising 190

Cloud 4 Good

SEPTEMBER 8, 2021

After you’ve become deeply familiar with your data and dedicated the time, strategy, and planning that goes into a successful CRM implementation, you might be surprised to learn that ALL of your data doesn’t belong in Salesforce. When a Nonprofit Should Use a Datawarehouse. Direct mail is a key part of your fundraising strategy.

Roles 112

Roles Data Strategy Technology 112

Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the second strategy. . Is it clear that you’re a nonprofit organization and therefore need donations to fulfill your mission? . You can read part one here.

Strategy 142

Strategy Online Fundraising Plugin 142

Get Fully Funded

DECEMBER 14, 2021

Almost one-third of total giving to nonprofits happens in December, and 12% happens in the LAST THREE DAYS of December , according to Network for Good. Why leave it to chance, wondering if your nonprofit will get its share? The most tried-and-true strategies for a year-end giving campaign aren’t hard. Create a feel-good blitz.

Campaign 130

Campaign Giving Strategy Gift 130

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

Practice 339

Practice Online Fundraising Nonprofit 339

NetWits

JULY 27, 2011

I’ve been deep in the world of email marketing for the past few months. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well.

email 182

email Marketing Strategy Track 182

Kindful

MARCH 22, 2021

That’s where email newsletters come into play. When people subscribe to your email list, you can send fundraising appeals, updates about programs, stories that show how you’re fulfilling your mission, and more straight to their inboxes. Evaluate your current strategy for collecting email subscribers.

email 98

email Evaluation Social Media Marketing 98

Bloomerang

JUNE 14, 2021

Faced with existential crises thanks to the pandemic and the social upheaval of the past year, businesses of all stripes (nonprofits included) went into survival mode. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. These are all great adaptive strategies, but now what? .

Digital 119

Digital Strategy Nonprofit Phase 119