article thumbnail

5 Google Analytics Stats To Track Fundraising Success

TechImpact

Landing pages that lead to donations. Make sure whatever landing pages are seeing the most traffic have sufficient information, strong calls to action, and would compel someone to donate to your nonprofit. If not, you’re missing out on enticing the bulk of your website traffic to donate. Traffic sources leading to donations.

Stats 252
article thumbnail

5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

Small nonprofits saw a 17% decline in donations during April, May, and June 2020 compared to the prior year. The outlook for nonprofits in 2021 and 2022 seeking more donations is optimistic—this is especially true if your nonprofit is flexible and willing to adapt to the online donation ecosystem. 2015 Stats. Mail stats.

Stats 96
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Increase Holiday Donations With These 5 Digital Strategies

TechImpact

In late August, Google released their search data on nonprofits, indicating that donation-related searches jump from 2% in August to 21% in September! Before deciding to donate to a particular cause, donors perform a search for information using search engines, social media, video websites, and are even persuaded by online ads!

Digital 183
article thumbnail

12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness

Nonprofit Tech for Good

47% of Americans learn about causes via social media and online channels. In an average peer-to-peer fundraising campaign, 15-18% of donations are referred directly from Facebook. The average social media donation is $59 and growing each year. Your instincts have served you well. Source: Avectra. Source: Avectra.

article thumbnail

5 Key Differentiators to Look for in Your Nonprofit CRM

Nonprofit Tech for Good

In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? 4) Success is the Right CRM AND the Right Partner.

Metrics 261
article thumbnail

10 Brilliant Social Media Content Ideas for Nonprofits

Bloomerang

billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your social channels should reflect your mission and values. You can ask questions relating to their latest donation experience with your nonprofit.

article thumbnail

9 Ways to Improve Your Nonprofit’s E-Newsletter

The Modern Nonprofit

According to many reports , email marketing is the best channel for return on investment. Cite your stats and facts with source articles, provide links to more information about your campaigns on your website, and of course include buttons to your donate page. Always include an obvious prompt to donate or take action.