3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. 3 simple data tips for better digital marketing. Test targeted messaging prior to launching full campaigns. If not, it should.

Digital 138

Digital Data Marketing Org 138

Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

Digital 118

Digital Strategy Nonprofit Phase 118

Media Cause

JUNE 22, 2021

Some people might even call them the peas and carrots of digital engagement. We leveraged organic social, paid media, email, and a website lightbox to drive over 2,000 petition signatures and raise over $2,500 in supporter donations post-action. Email Cadence. Direct fundraising asks are part of a well-rounded digital calendar.

Advocacy 101

Advocacy Digital Fundraising Global 101

M+R

JUNE 22, 2023

Super useful email applications. The first option is the simplest: use Scout Quest to help you identify your highest quality email addresses so you can really target ads. For instance, Oxfam America saw a 180% lift in monthly revenue by rolling out mid-level strategies from email across ads as well. A lovely interface.

Los Angeles 101

Los Angeles Audience Google Channel 101

Nonprofit Tech for Good

SEPTEMBER 16, 2021

6) Don’t Forget A/B Testing. We frequently talk about A/B testing as a digital tactic—and it is! Whether it’s via email appeals, direct mail appeals, or ads on social media, you are likely planning for multiple touchpoints with your target audiences throughout the end-of-year giving season.

Communication 300

Communication Fundraising Test Hints 300

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

Social Media 97

Social Media Guide Media Social 97

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. With so many new social media platforms to use to market your non-profit, you might think email marketing is a little bit outdated, but that’s just not true.

email 52

email Marketing FAQ Profit 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. For your copy, consider which appeals have worked best in other digital channels.

Facebook 243

Facebook Fundraising ROI Virginia 243

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

sgEngage

SEPTEMBER 11, 2023

An event website also gives sponsors premium digital exposure every time someone visits the site to learn more about the fundraiser. Leverage digital channels. Best of all, digital marketing is low or no cost, saving precious dollars (and time) on printed flyers and mailers, plus postage.

Charity 76

Charity Create Sponsor Sample 76

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. Ready to get started? Chapter 1: Introduction.

Digital 111

Digital Marketing Guide Chapter 111

M+R

AUGUST 14, 2023

REGISTER NOW Wednesday, August 16 at 1pm ET August 29: The Top Three Strategies You Probably Aren’t Doing (But Should Consider) Before EOY This year’s Benchmarks survey confirmed an overall drop in digital end-of-year fundraising last year, especially in some sectors. The format is hella simple and a whole lot of fun: We’ll present a test.

Audience 52

Audience Research Free Test 52

M+R

AUGUST 7, 2023

REGISTER NOW Wednesday, August 16 at 1pm ET August 29: The Top Three Strategies You Probably Aren’t Doing (But Should Consider) Before EOY This year’s Benchmarks survey confirmed an overall drop in digital end-of-year fundraising last year, especially in some sectors. The format is hella simple and a whole lot of fun: We’ll present a test.

Test 52

Test Broadcast Influence Fun 52

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. What was special about the better-performing email ?

Gift 207

Gift Consultant Audience email 207

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. MASS EMAIL. MASS SMS.

America 105

America Digital Audience Channel 105

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. Ways to ask: Get members to update their profiles, send an email to gather their feedback, or collect information at in-person events like what sessions they attend. Test and Learn! Organize or create a taxonomy for your content.

Taxonomy 169

Taxonomy Content Data Strategy 169

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 The messages are more tangible.

Mail 52

Mail Fundraising Nonprofit Channel 52

Saleforce Nonprofit

JANUARY 19, 2022

Unfortunately, 27% of our attempts to sign up for email were unsuccessful, resulting in lost opportunities to engage. Action 1: Get the Basics Right and Test, Test, Test. This means it is critical that donation and email subscription forms work smoothly and are simple and easy to follow. What can you do?

Support 98

Support Online Conservancy Test 98

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting.

Tips 52

Tips Organization Channel Benchmark 52

M+R

JANUARY 11, 2022

Overall, groups were split on whether they raised more or less overall digital revenue than end-of-year 2020 — in fact, our sample was split exactly 50/50! This includes all online revenue — ads, email, sms, etc. Email is alive and well! In email fundraising, a slight majority of groups experienced an uptick in overall revenue.

Fundraising 109

Fundraising Gift Sample Benchmark 109

Saleforce Nonprofit

FEBRUARY 11, 2022

This isn’t a surprise — the world was becoming more digital prior to the pandemic — but the shifts we’ve all made in the past two years have really accelerated digital adoption for the impact sector. Organizations can use a donation form on their website or social media channels to solicit donations from anywhere in the world.

Online 103

Online Tips Fundraising Nonprofit 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 114

Test Impact Experiment San Francisco 114

sgEngage

SEPTEMBER 28, 2021

One-time online giving skyrocketed by more than 15%, revenue growth from recurring donations outpaced one-time gifts for the ninth consecutive year, and nonprofits increased their revenue and engagement using email fundraising. increase in fundraising email revenue. increase in email conversion rate. Boost Email Engagement.

Online 92

Online Fundraising Benchmark Adwords 92

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

OCTOBER 17, 2023

Run NCOA and address standardization, test email addresses, remove deceased record — this is a year-round effort, but extra important for a big end-of-year push.” Give your appeal some strong legs to stand on by revisiting, refreshing, and optimizing your website , social media channels, and online donation form.

Fundraising 100

Fundraising Donor Celebrate Chicago 100

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Email: In e-newsletters, regularly include a pitch to become a monthly donor.

Practice 339

Practice Online Fundraising Nonprofit 339

Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. Here’s why!

Mail 52

Mail Campaign Donor Tips 52

Media Cause

NOVEMBER 7, 2022

Amplifying Your Nonprofit’s Brand Across Channel. Your paid advertising team has been hard at work defining which audiences and channels they want to target this new campaign with, and your social media team has been prepping your profiles and planning out a strong content schedule to make a splash.

Social Media 52

Social Media Create Strategy Media 52

Nonprofits Source

SEPTEMBER 1, 2017

In this weekly nonprofit marketing link roundup , we’re taking a look at articles that are all about digital fundraising strategies. We rummage through troughs of data to tweak campaigns, make minor adjustments to landing pages, and obsess over A/B testing email subject lines all in the name of incremental improvement.

Digital 68

Digital Marketing Strategy Adwords 68

Tech Soup

SEPTEMBER 12, 2017

In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Below are six tips for nonprofits that want to use digital storytelling to engage donors and boost giving. Storytelling is the currency of fundraising.

Storytelling 66

Storytelling Campaign Digital Tips 66

Cloud 4 Good

AUGUST 4, 2022

“MobileConnect became a reality through COVID as a way to send reminders for students to get tested and help support our safety efforts,” said Mead. . These programs help track current and prospective students engaging with the UMass brand through mass emails. We’re cautious with our communication,” explained Mead. “We

Massachusetts 90

Massachusetts University Communication Marketing 90

Get Fully Funded

JANUARY 27, 2022

You likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. Use A/B testing to assess the effectiveness of your CTAs. When it comes to digital design, white space is your best friend. CTAs should be used across a variety of digital platforms.

Action 64

Action Guide Language Test 64

Media Cause

FEBRUARY 28, 2022

If why people should care can’t be figured out at a stop light, it’s too complex for a digital audience. Email: Cons: Only lives with your existing audience (unless you purchase a list). Can include email capture to continue the conversation. . Test and track. Identify your potential vehicles to deliver this message. .

Content 105

Content Test Student Audience 105

Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. 3) Create strategic Facebook Ads.

Social Media 241

Social Media Money Raise Media 241

Forum One

DECEMBER 15, 2022

I want to share a few key lessons from our conversation, and ideas I’ll be taking forward into digital strategy planning myself, and of course, you can listen back to our conversation anytime, to hear from these leaders yourself. And so how do you extend that to digital? Email Address. What do we need to do differently, better?

Practice 62

Practice France Austria Measure 62

Whole Whale

MARCH 30, 2023

Communication preferences : Knowing how your donors prefer to communicate, whether it’s email, social media, phone, or direct mail, can help you deliver your message to them more effectively. For example, if their donors prefer to communicate through email, the organization can create an email campaign to reach their donors.

Donor 52

Donor Build Demographics New York City 52