Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

to learn more about the methodology) of your twitter friends with search. Marshall's post will shows the top five people I'm having conversations with on Twitter and who respond to me: 1. Gahran has a lot of conversation with a lot of awesome people. Here's a mosaic: Get your twitter mosaic here. Jonathon D.

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Twitter Network Tools Map 91

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

The subscribe option gives you another channel to share public information related to your work or professional life. She mentioned the growing importance of the “share” button – which she described as the equivalent to “retweet” on Twitter. Facebook Rolls Out New Metric: People Talking About.

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Metrics Facebook People Change 129

Amy Sample Ward

DECEMBER 2, 2009

I come across so many great conversations, ideas, and resources across the web ever day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ."

Web 114

Web Bookmarking Metrics Twitter 114

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Focus on optimizing donation channels for mobile.

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

FEBRUARY 4, 2021

For example, Instagram requires a visual trigger, while Twitter implies short but informative text messages. Simplify the Conversion Process. For your audience to engage with your organization willingly, the conversion process should be simplified. Otherwise, you will not receive the desired conversion. The Final Verdict.

Marketing 88

Marketing Create Nonprofit Platform 88

Greater Giving

MAY 25, 2022

You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel. Paired with a compelling call-to-action and a clear target audience, Google Ads can quickly lead to better engagement and increased conversion rates. Social media.

ROI 81

ROI Marketing Strategy Sponsor 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. Conversation starters that link alumni to the current school experience can spark tons of engagement.

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Practice Tips Social Meme 107

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

To avoid data error and ease the data collection chore, Sean created an automated version with data collected automatically via Twitter and Klout APIs. I didn’t understand it until I read the conversation on Twitter. Certainly, some subtle peer pressure to do your homework.

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Benchmark Network Learning API 95

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. I also love Twitter, but that’s just my personal obsession with the tool! Website: www.taprootfoundation.org.

Social Media 189

Social Media Foundation Examples Media 189

NTEN

JANUARY 14, 2013

Risa sums up the value of a collaborative approach: "Our staff conversations about ways to utilize social media are creative and energizing. The Center developed a Facebook Page , blog , a podcast , a Slideshare channel (with slidecasts), a Linkedin Company Page , and a private Delicious profile for internal knowledge-sharing.

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Social Media Collaboration Org Media 96

EveryAction

APRIL 6, 2017

I shared a few tips, tricks, and brewed up a crockpot metaphor I'm pretty proud of - check out our conversation below! Marcella Vitulli: Short answer: because, with the right preparation, automation will take hours of work off of your to-do list and help you reach more supporters across channels automatically.

Marketing 104

Marketing Question Nonprofit Social Media 104

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels.

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Social Media Network Media Free 108

Amy Sample Ward

FEBRUARY 1, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Popularity and relevance are the most common metrics through which to filter that content – but are they the best?

Web 120

Web Broadcast Arts Bookmarking 120

M+R

FEBRUARY 4, 2021

Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. Related Links.

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Fundraising Gift Rate email 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We get so overloaded by meaningless data collection, that we're exhausted before we get to do the fun part: making sense out of it. My Facebook page is focused on a listening and engagement objective - starting and maintaining a conversation. I look at the following metrics: Total Interactions. The key here is actionable data.

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Social Media Measure Action Media 113

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. The conversation usually goes something like this: .

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Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The cute animal theory has not gone unnoticed by nonprofits, even those that are not animal welfare organizations, zoos or aquariums are sharing content featuring cute animals on Facebook, Twitter, and YouTube. Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook.

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Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

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Social Media Media Social San Jose 115

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels. Landing Page Conversions.

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Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

The panels, judges, twitter moderators and audience rocked! Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets. What is your conversion rate?

Social Media 50

Social Media Reflection Media ROI 50

Qgiv

JUNE 10, 2022

By using the above online channels (more on these later), digital marketing allows organizations to endorse their brand and bring attention to particular call-to-action items that an audience type can respond to. Social media Facebook, Instagram, Twitter, LinkedIn, and Pinterest all offer paid advertising space, and with over 3.6

Digital 52

Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. " But what does that really mean?

ROI 91

ROI Examples Results Social Media 91

AccelEvents

JUNE 24, 2021

If you do not have someone actively monitoring your marketing channels around the clock, you may miss the ability to qualify a lead or advance a lead further through your sales funnel. . Can they provide thought leadership, expand knowledge, bring in a network, and add value to the conversation? How many conversions come from email?

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Guide Virtual Registration Platform 93

Connection Cafe

DECEMBER 15, 2017

With so many potential connections and over 104 social media networks, utilizing this powerful communication channel to support your campaign or event may feel overwhelming. Focus on the social channels that work with your brand. Facebook, LinkedIn, and Twitter are for social networking. Fear not, as help is on the way!

Social Media 29

Social Media Digital Life Media 29

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

.&# The organization worked with an agency that helped them developed a robust communications strategy that included best practices in branding and messaging, measurable objectives, identified audiences based on research and social media scanning, a marketing funnel/model, and best practices in multiple channels. Case study is here ).

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Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Societal Change: Impact on society, policy discussions, and conversations that advance sustainable practices. We view our social media channels as a fun on ramp to our ladder of engagement. Says Erika, “We hatched an idea to host Twitter chats about this using a hashtag #climatehawk and point people over to their content.

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Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

The day ended with a curated conversation on “ Data, Transparency, and Impact ” facilitated by the amazing Erica Mills and with Jane Meseck (Microsoft), Paul Shoemaker (Social Venture Partners) and Eric Stowe (Splash). 2 What is the metric to track. Advice for Nonprofits To Get Started with Measurement.

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Seattle Measure Data Hosting 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

The Conversational Keynote: Room Configuration Is Key. I’m working on perfecting the conversational keynote. The space where I gave my keynote in Toronto is well designed designed for conversational keynote format. This made it easy for me to get off the stage and wander into the audience to engage them in conversation.

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Charity Conference Org Slides 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. What metrics are you using for mobile? Can you tell me how the channels support and enhance each other? The Pocket Guides are a great resource and conversation starters.

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Mobile Integration Strategy Green 111

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Conversion Rate. Measuring Conversions on Social Media. Engagement Rate.

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Social Media Track Conversation Media 122

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Best practices for effective use of common social media tools: Facebook and Twitter. Gets feedback and start conversations about their work. Twitter compasspoint. Masters of relationship marketing.

Social Media 100

Social Media Effective Media Social 100

Bloomerang

JULY 5, 2021

Not surprisingly, the pandemic caused many consumers to change the way they shop, including shifting to ecommerce channels. Of course, you’ll need to prepare the caller for how to handle the conversation; sometimes it may mean closing the talk with this request: “May I have our executive director give you a call to continue this dialogue?”.

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Donor Strategy Retention Relationship 141

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Policymakers do not pay attention to messaging that comes through social media channels. This helps your organization think through messaging and tactics to get people to the next stage on the ladder and identify key metrics to measure how effective those tactics are. You can explain complex issues like cap and trade in 140 characters.

Case Study 98

Case Study Social Media Studies Integration 98

Tech Soup

MAY 26, 2011

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. Fundraising channels needs to be integrated. Strategy is key as it cuts across new and traditional media channels.

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Interaction Fundraising Cancer Causes 62

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

We kicked off the conference with an interview style keynote about the Networked Nonprofit, moderated by fabulous Shireen Mitchell (aka digitalsista ). The best part is when the audience joins the conversation. She has also been training staff in the disaster response department who in turn used tools like Twitter on the ground from Haiti.

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Practice Free Share Reflection 94

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter As Charitable Gift Spreader. Twitter Demographics. The Cute Dog Theory.

ROI 50

ROI Widget Cambodia Metrics 50