Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? How can I leverage online and offline giving for better fundraising results? We can help! Please register now!

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Connection Cafe

JULY 27, 2012

Multi-channel! Multi-channel! Multi-channel! Not financially committed to a second channel. Second channel constitutes 5-20% direct response revenue. Separate databases for online/offline. Thematically integrated, some consolidation of data across channels. Take the multi-channel quiz here!

Channel 32

Channel Calendar Metrics Offline 32

Qgiv

MARCH 25, 2024

Once you’ve established your budget, you can set the rest of your SMART (specific, measurable, achievable, realistic, and timely) goals. Promote your event Implementing multi-channel event marketing tactics for your nonprofit benefit concert is the key to a successful event. You can also market your concert offline as well.

Hosting 52

Hosting Benefit Music Registration 52

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with the organization’s case for support, annual reports, theory of change, and other collateral materials. Approach area businesses to donate items to an online or offline silent or live auction.

Fundraising 344

Fundraising Mail Law Donation 344

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Edutopia , a project of the George Lucas Educational Foundation, is an online web site that creates and curates content that is distributed through mobile, social media, video, and offline channels. Staff were asked to use a technique called “ Rose, Bud, Thorn ” to identify strengths, challenges, and opportunities for change.

Design 99

Design Marketing Metrics Measure 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

” That panel marked the beginning of my friendship and collaboration with KD Paine which lead to our book, which is going to be entertaining and practical look at how to measure all things networked nonprofit. .” The description: Social Media Nonprofit Measurement: Beyond the BS. You can vote for our session here.

Doc 101

Doc ROI Measure Austin 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Review ideas in your “Idea Dashboard”.

Content 108

Content Ideas Calendar Plugin 108

Neon CRM

OCTOBER 6, 2023

Maximize Your Digital Marketing Channels Even if your event is taking place in-person, your marketing efforts should be primarily happening online. With everyone spending hours a day glued to their phones and computers, digital channels will be the best way to reach them. And in order to do that, you’re going to have to go old school.

Tips 52

Tips Fundraising Local Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

Once you download the Fundraising Ideas e-Book you’ll gain insight into: 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications? Happy Friday!

Content 120

Content Marketing Free Fundraising 120

Connection Cafe

MARCH 4, 2019

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.

Online 36

Online Giving Offline United States 36

Nonprofit Tech for Good

DECEMBER 20, 2010

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. All the while, you’ve got to measure, track and re-adjust.

Social Media 189

Social Media Foundation Examples Media 189

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes.

Analytics 52

Analytics Org Adwords Metrics 52

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. Also, the way people are consuming content is changing because of social media. This changes how nonprofits need to think about web social content strategy and how to make it efficient.

Social Media 115

Social Media Media Social San Jose 115

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Along with Ed Walz, myself, and Liane, we spent a lot of time at the beginning mapping out program level outs and used a modified theory of change process. This prevents getting to tactical too quickly and places results in a larger context. On the Ground Engagement: What will you ask people to do offline?

Social Media 97

Social Media Training Train Network 97

Get Fully Funded

OCTOBER 21, 2021

This process can become confusing, so keep in mind that your nonprofit doesn’t need to navigate these legal channels alone. In general, offline fundraising activities refer to phone calls, mailing solicitations, events, and other similar donation generating practices. Applying to Fundraise Online. Legal Requirements.

Course 64

Course Online Fundraising Law 64

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Connection Cafe

NOVEMBER 22, 2011

Yesterday I went along to the Mobile and Digital Conference in London , organised by Fundraising magazine, to hear first-hand about how, in a fast-changing world, charities are using social, mobile and digital media to reach new audiences and raise more money. Don't measure success of mobile Apps just by the £s raised.

Charity 51

Charity Digital Cancer Offline 51

CauseVox

JUNE 9, 2021

Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter. Virtual Gala Fundraiser.

Ideas 98

Ideas Online Fundraising Charity 98

Connection Cafe

SEPTEMBER 23, 2010

Last week I had the opportunity to speak with Judy Chang of PayPal and Debbie Swider of the ASPCA on “ 10 Tips to Jumpstart Your Nonprofit Social Media Plan ” with examples of some of the amazing success the ASPCA has seen through growing its social media plan. Author: Jordan Viator.

Social Media 54

Social Media Tips Media Social 54

Connection Cafe

FEBRUARY 2, 2012

Organizational change and evolution from a business unit, process, and progran-centered culture to one that revolves around the constituent and donor experience is a hot topic, with lots of advice being dispensed from very reputable sources. Here are a few observations on ways to start thinking about how to make that change.

Offline 34

Offline Attitude Structure Culture 34

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2009

Many people left comments reflecting on how the landscape has changed for fundraising on social networks, including James Wu from Acumen who graciously expanded his thoughts into this guest post. We certainly can't achieve any of these things without sufficient capital, but effectiveness is a measure of so many more variables.

Causes 89

Causes Build Demonstration Reflection 89

Amy Sample Ward

MAY 14, 2009

Women Who Tech brings together talented and renowned women breaking new ground in technology who use their tech savvy skills to transform the world and inspire change. Email is a critical channel. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In order to do this, they need to work with free agents, hyper-connected individuals who are passionate about social change, but don’t work within institutional walls. Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. They are in control. What’s new?

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Allison Fine and I have been busy working on a book about how social media and connectedness is changing the way nonprofits are creating social change. A couple of takeaways from the interview: Leaders Lead Culture Change. With our stories, we try to figure out how to get more people engaged and change the public’s view.

Story 90

Story Platform Build Organization 90

NTEN

MARCH 19, 2009

By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Unfortunately, there's nothing in the report about the cost of acquiring and cultivating donors online vs. offline, so it's hard to say. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. He encourages staff to listen on many different channels and to blog what they learn in order to share with members. Getting Ideas for Campaigns or Programs.

ROI 91

ROI Examples Results Social Media 91

NonProfit Hub

OCTOBER 16, 2015

Beth is an expert in facilitating online and offline peer learning, curriculum development based on traditional adult learning theory and other instructional approaches. According to JWT Intelligence Report , this generation is interested in global social changes such as poverty reduction, clean water and racial/gender inequity.

Social 28

Social Nigeria Student Cancer 28

Connection Cafe

AUGUST 21, 2015

Analyze and Measure: Look at open rates, click through rates, unsubscribes and spam reports to assess performance. Will you change content for any of these groups? And don’t be afraid to change your plan. Send Multi-Channel Thank Yous. Take it offline & old school. I use the M+R benchmarks as a starting point.

Campaign 20

Campaign Spam Test Offline 20

Amy Sample Ward

FEBRUARY 19, 2011

It evolves to meet our changing needs, to fit our changing lifestyles, and to integrate into the way we do our work. Some include the Red Cross, The Weather Channel, local newspapers, Craigslist, and others. Social media, like all technology, is developed by people. Direct Content. Examples from Haiti. What’s Next?

Disaster 206

Disaster Social Media Haiti Media 206

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

Socap 09 Conference brings together a mix of the world's top social innovators, investors, donors, entrepreneurs, and thought-leaders, today's leading catalysts of change from across the globe. Measurement is the major theme as the sector grows up. Synthesis of grassroots organization to channel social change.

Social 88

Social Kiva Artist Sample 88

Connection Cafe

MAY 10, 2016

These frustrations are causing barriers to entry for first-time voters, senior voters who’ve had their polling places change year to year, new Philadelphians, recent immigrants and more. In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. and James L.

Arts 20

Arts Public Philadelphia Artist 20

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2009

Without goals you have no idea if your efforts are producing the desired result, no way to know if changes are needed, no way to make the right adjustments and no way to know when to throw a party! How will you measure results? Push out quality content without fail and participate in social channels. What are your goals?

Goal 94

Goal Strategy YouTube Demonstration 94