Nonprofit Tech for Good

APRIL 21, 2022

A major motivator for generous giving to nonprofit organizations is contributing to a solution and changing something for the better. It lets donors determine for themselves that their donation, involvement, and passion moved the needle and made a measurable contribution to the world. Nothing feels better than that. 4) Give outcomes.

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Impact Donation Donor Social Media 341

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. What has changed?

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Nonprofit Tech for Good

JULY 9, 2023

Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. In a big change from Universal Analytics, GA4 reports on traffic and user acquisition. By default, it will be sorted by the Default channel grouping.

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Track Conversation Analytics Google 255

Nimble AMS

SEPTEMBER 27, 2023

Soon, Ar tificial I ntelligence will power the next generation of all Salesforc e applications with Einstein Copilot , a conversational AI assistant. As AI drives big societal changes , nonprofits and associations will play an important role in the future. Salesforce Einstein AI already completes 1 trillion predictions a week.

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Associations Professional Conversation Award 159

Byte Technology

DECEMBER 15, 2021

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Choose Your Channels Wisely. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. To Confirm Who Your Customer Is.

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Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. How much effort are your social media channels really worth? What are the right tools to help measure success? Measure program success, not just analytics. Simply Measured. By Sacha Evans. Sprout Social.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. (Don’t Being able to have your stakeholders engage with you – through social channels or otherwise, is what can help you win their hearts and minds, and eventually their donations.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

Colleagues Zan McColloch-Lussier and Peter Drury managing the back channel, the Twitter was rich with almost 1,000 tweets and the hashtag #kantersea trended locally. I pulled together a curated collection of the best tweets on storify , but here are a few tweets that resonated. . “Is measuring data about proving it or improving it?

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Nonprofits Source

JULY 6, 2023

Measure affinity in real-time. This means they are able to analyze all of a donor’s interactions with a nonprofit across multiple channels and how those interactions build off of their past engagement. The post Nonprofit Marketing: How Technologies Will Change the Future appeared first on Nonprofits Source.

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Technology Marketing Change Nonprofit 52

EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Creating change is not a “one-size-fits-all” effort—there’s room for many voices.

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The Modern Nonprofit

JANUARY 2, 2024

Your next game-changing testimonial could be just a conversation away. Integrate Across Communication Channels Use testimonials in a variety of your communication channels. Their dedication and transparency make every dollar donated feel like a direct contribution to real change.” Who are your target storytellers?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Those decisions are implemented across the organization’s web properties and social channels. ” What are the metrics for measuring your content? My blog content is the driver of what I post on social channels, I just optimize the content for that channel.

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Content Measure Organization Strategy 101

Amy Sample Ward

SEPTEMBER 20, 2013

Is data helpful if you can’t change it? Why are you measuring or tracking something that you can’t (or don’t want to) impact? When looking at all of your various metrics, be sure that you are measuring things you want to impact and that you are focused on the data points you can and will change.

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Metrics Impact Change NTEN 158

Media Cause

JULY 14, 2023

Channels: Choose the digital channels that align with your audience’s preferences and behaviors. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Effective Communication: Establish open and regular communication channels with the team, stakeholders, and target audience.

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Project Digital Marketing Impact 52

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. To get a better grasp on this, let’s look at the different types of analytics and what they measure. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information.

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Analytics Digital Tools Measure 107

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. And, that is how they measure success.

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Facebook Results Change Organization 135

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The steps include reading, commenting, and sharing stories of personal behavior change.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Europe and Latin America. Report Out.

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Measure Impact Program San Francisco 50

The Modern Nonprofit

DECEMBER 4, 2023

Nonprofits, heavily reliant on digital channels for fundraising, face new challenges in adapting to these legislations. The compliance is not just a legal necessity but also a trust-building measure with their donors and supporters.

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Support Fundraising Awareness Data 103

Amy Sample Ward

OCTOBER 18, 2011

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. One of the biggest changes shaking up Facebook users is the introduction of the Subscribe option.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? Alliance Magazine, September 2012.

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Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

Note From Beth: I’m on my way to Australia and New Zealand lead a series of workshops on Networked Nonprofits and Measurement, culminating with a keynote at this year’s ConnectingUp Conference in Australia, so expect to see a few interesting guest posts. ” Enjoy.

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Change New Zealand Homeless Australia 104

Care2

JANUARY 28, 2013

No matter how big or small our organizations are, we all want to be influential and create social change in this world. Sometime we can’t help ourselves and feel compelled to measure some of our successes through vanity metrics such as FB Likes or Twitter followers. Another client said “Our Klout score is terrible.

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Channel Tips Advice Photo 70

Nonprofit Tech for Good

APRIL 23, 2019

Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? A big partner implies resources and stability, but it also comes with bureaucracy and more channels to work through. What is the size of the implementation partner?

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Metrics Nonprofit Profile Platform 261

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ?

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Hurricane Measure Social Media Pledge 97

Saleforce Nonprofit

JULY 22, 2021

They have to do all this while regularly drafting and submitting grant requests from funders who have different and changing priorities. How closely should they track those changes? Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement.

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Impact Management Organization Evaluation 120

Bloomerang

DECEMBER 4, 2023

How to Audit Your Strategic Plan to Prepare for Annual Planning Nonprofit Mastermind Podcast Your strategic plan is your guiding star, helping you determine where to channel your energy, time, and resources. Listen on the go with the Spotify playlist here. Behavior design strategies can help. Listen to this episode. It‘s Time to Decide.

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EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now?

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Digital Advocacy Fundraising Channel 130

Forum One

MARCH 12, 2024

We’ll share more after the session and dive into some of the questions we’ll tackle here: Everything’s changing so fast, is everyone already using AI? There is a scary elephant in the room: efficiencies can also mean a team can do more with fewer people, but resisting change isn’t the way to approach this.

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Social Media Images Video Media 80

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

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Mail Integration Digital Strategy 75

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Donor Profiles and Records .

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Digital Marketing Donor Channel 75

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Alfred Prufrock : “I have measured out my life with coffee spoons.” For I have known them all already, known them all: Have known the evenings, mornings, afternoons, I have measured out my life with coffee spoons; New Feature: The Timeline. Changed Environment: Facebook Becomes The Internet.

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Life Measure Facebook Profile 135

Saleforce Nonprofit

AUGUST 12, 2021

Organisations across the world are responding to the devastating pandemic by using everything at their disposal to make lasting change in their communities, and Giving Tuesday offers a significant fundraising opportunity for the sector to recruit new supporters and volunteers. Set Achievable Goals. Get Planning Now. Know Your Audience.

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Giving Tips Game Digital 112

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

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Social Media Media Tips Social 138

Media Cause

NOVEMBER 15, 2022

They help to measure performance and see how far along you are in meeting campaign goals or even a secondary goal, like cultivating and engaging audiences. . It allows for more control over the provided and tracked information, allowing you to get more granular and manually control the values (like a specific campaign, channel, etc.).

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