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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving.

Offline 209
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Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake. Online influencers can connect your nonprofit with new audiences, and some influencers may even be interested in hosting fundraisers for your cause.

Digital 52
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New on SSIR: Slacktivism, the gateway to change?

Amy Sample Ward

Create opportunities for taking action that bridge online and offline, and start moving people on both sides of the computer. Getting Offline. I’ve had many people tell me that the Internet is ruining society, community, family, and everything else. So, what are you doing to connect your online community with offline actions?

Change 194
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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. 2) Tie Offline Contact Directly to Online Gifts.

Technique 201
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Implement Your Nonprofit’s Office 365 The Right Way

TechImpact

Office 365 offers offline file access, making it possible for your employees’ files accessible anywhere. Whether on the road, working from home, just somewhere with a faulty internet connection, files that may have been inaccessible are not a click away. Office 365 will place an additional burden on your internet connection.

Files 136
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25 Global Trends in Giving That Nonprofits Need to Know About

Nonprofit Tech for Good

These donors are most likely to support the causes of children and youth (15%) , health and wellness (11%) , and animals and wildlife (11%). 9) Religious donors are more likely to give to charitable organizations that provide basic needs and support the causes of children and youth, health and wellness, and hunger and homelessness.

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Reaching Senior Volunteers with Management Software

Volunteer Hub

When older adults were asked why they volunteered, in a study conducted by Home Instead Senior Care, the most common responses were: To provide assistance to causes they care about (99%). Seniors are the fastest growing demographic on the internet according to recent research. Talk about value! To help others (99%).