article thumbnail

The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. However, they also take more work to retain. But that simply isn’t true.

Offline 209
article thumbnail

6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

As they approach or enjoy their retirement years, many from this generation are actively involved in philanthropy, making valuable contributions to charitable causes. They are known for their loyalty to the causes they support. Gen Xers often prefer to support causes that directly impact their communities. organizations** 25.9%

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

They are not places where individuals go first to seek out information about a cause or to make a donation. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person. Social media sites are for relationship building. Robin L.

article thumbnail

6 Reasons Why Nonprofits & Golf Tournament Sponsors Love Digital Exposure

Nonprofit Tech for Good

Presenting their logo and branding in a professional manner positively associates the business with a worthy cause. Any printed pieces can use a QR code that drives offline traffic to the event site. Why Sponsors Love It: Sponsors get the brand lift that comes with sponsoring a charity golf tournament.

Sponsor 293
article thumbnail

How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Instagram.com/water.

article thumbnail

October Community Builder Chat – Connecting On and Offline Communities #commbuild

Amy Sample Ward

Today’s Community Builder chat focused on examples and best practices for connecting on and offline community activities, events, and organizing. The Community Organizers Handbook available as a public resource, you can certainly refer there for information/feedback/best practices on offline organizing: [link]. Recap: October.

Offline 117
article thumbnail

Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media. to track how your online social network activities are driving offline actions. I've also been reading about tips.

Offline 106