A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign
Nonprofit Tech for Good
SEPTEMBER 17, 2023
If you have a much lower conversion rate, we recommend evaluating the page you are sending users to. If it is just the United States, you might want to add specific states or even cities that you think would be more likely to donate to or learn about your cause. This could mean changing your ad copy or pausing a keyword.
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