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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Born from necessity, the pandemic catalyzed the shift to a more digitally-driven selling process, and consequently thought leadership has become an increasingly important top of the funnel marketing tool.” Make it Easy Once you’ve identified a prospect, make playing on your team an opportunity that’s easy, fun, and offers some kind of ROI.

YouTube 221
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6 Ways to Create Buzz Around Your Charity Golf Tournament

sgEngage

An event website also gives sponsors premium digital exposure every time someone visits the site to learn more about the fundraiser. Leverage digital channels. Best of all, digital marketing is low or no cost, saving precious dollars (and time) on printed flyers and mailers, plus postage.

Charity 76
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Bonterra Homepage

Bonterra

Read their story on Covenant House International and Barker & Scott Impact Powered by: Donor Engagement Nonprofits Digital communications & marketing Fundraising ideas Project QUEST This interview with Project Quest chief program officer Lelani Mercado discusses why they invested in a case management solution and the impact it made.

Phoenix 52
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6 Tips to Make the Most of Giving Tuesday in 2021

Saleforce Nonprofit

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112
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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Experian Digital Marketing Report ). Digital Sherpa ).

Video 139
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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Digital ad costs have increased much more quickly than direct mail. While the average price per digital ad went up by 24% in 2021, the price to send direct mail increased by only 1.57%. Contact Us!

Mail 52
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Fundraising During COVID: What Nonprofits Should Plan For In 2021

CauseVox

Let’s take a look at one of our favorite virtual events to see what the benefits of digital events are. Screenshot of a slide with the title “Virtual Fundraising Case Study” and a photo from Summit Assistance Dog’s Unleash Your Love. They increased their ROI by 8 times.