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New on SSIR: You can has memesez?

Amy Sample Ward

That song, “Call Me Maybe” by Carly Rae Jepsen, quickly also became the soundtrack to an Internet meme —that is, an idea that spreads online (“ I Can Has Cheezburger? That’s right, a widely recognized nonprofit organization has created a parody so that it can propagate a meme. Why meme at all?

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. We’ve seen success with shifting ads to other channels like Digital Video, Display, Podcasts, and CTV (and search, of course!). __ Andrew Uhring is an Account Executive at M+R.

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Tips for telling your story online

Candid

So many things are competing for your supporters’ (and potential supporters’) attention, from the latest meme to their endless email queue—how can you capture their interest amidst all that noise? The answer: tell an engaging story.

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Selfies for Good?

Beth's Blog: How Nonprofits Can Use Social Media

No doubt you’ve taken a “ selfie ,” a self-portrait taken with your mobile phone camera and shared on Facebook or other social media channels. Recent research suggests that taking and posting too many selfies on your Facebook profile (or other social channels) can be damaging to your relationships.

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Facebook Group vs Facebook Page: Which One Should You Use?

CauseVox

Hootsuite – If you’re managing multiple social media channels, Hootsuite is a great tool to streamline your process. uses Facebook to share information about upcoming events, share informational blogs, and run advertising campaigns. They share products that are sold on their website, memes, and influencer blogs/videos.

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How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth's Blog: How Nonprofits Can Use Social Media

I learned of two terrific examples of small nonprofit leveraging social media and user created content for their campaigns. The Hold A Sign Meme. The “Hold A Sign” meme has been around for almost ten years. It also has a benefit of generating campaign content as well as documenting support for an issue.

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The Flickr Hold A Sign Meme: Protesting Wendy's Frosty Attitude Towards Animals

Beth's Blog: How Nonprofits Can Use Social Media

This photo is from the Humane Society's recent "Wendy That's Not Right" campaign. This technique is the " hold a sign meme " where you ask your community to send photos to flickr of you (or your animal) holding a protest sign. I would love to see campaign map. The flickr pool of photos is here. Has anyone?

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