Campaign Channel Measure Meme 
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 28, 2015
I learned of two terrific examples of small nonprofit leveraging social media and user created content for their campaigns. The Hold A Sign Meme. The “Hold A Sign” meme has been around for almost ten years. It also has a benefit of generating campaign content as well as documenting support for an issue.
Care2
JUNE 30, 2014
Our donors are being solicited on every channel from numerous organizations multiple times a day. Connect their donation (even if it’s $5) to measurable impact. Connect their donation (even if it’s $5) to measurable impact. Today I received at least 10 fundraising pitches. Thank your donors.
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Beth's Blog: How Nonprofits Can Use Social Media
JULY 16, 2013
If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. I used simple measurement tools to collect data and further analyzed it in Excel spreadsheets. . These were collected using storify.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 7, 2014
I love the metaphor of a successful GivingDay campaign to a party: Timing is key. ” All good nonprofit strategists know that you have to begin with setting measurable goals. The guide offers up 11 strategies for your GivingDay Campaign. A unifying theme creates excitement and engagement. Number of donors. Set a big goal.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2014
This could be as simple as “If we post more links on Facebook with the embedded link tool, we will increase our reach” or any of the items that Mari Smith suggests you measure on Facebook. You could pick any channel, social or otherwise to set up an a/b test hypothesis. Or setting up a barrier you may never overcome.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 25, 2012
The main part of the call featured case studies by peer grantees who shared their strategies for social media integration, measurable objectives, measurement, and social media techniques, particularly use of Twitter. I asked her how she managed her time to be able to get such great results for the organization’s campaigns.
Connection Cafe
OCTOBER 3, 2013
Channeling Joan Rivers and E!’s s Fashion Police, nonprofit social media authors Amy Sample Ward, Allyson Kapin, and Melanie Mathos shared the latest trends, campaigns and faux pas in the nonprofit social media world during bbcon 2013, Blackbaud’s Conference for Nonprofits in National Harbor, Md. Measure, measure, measure.
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