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Boost Your Career by Leveling Up Your Analytics Skills

Association Analytics

In today’s data-driven world, having knowledge of analytics and data is a must. As an association professional, it’s more important than ever to stay ahead of the curve when it comes to understanding how to leverage the insights that data provides. Not one of them said with data or analytics.

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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? You can glean a lot of insights about your members once you get your association on board with engagement analytics. Why Is Engagement Scoring So Important?

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Preparing Your Association for AI

Association Analytics

Types of AI Tools To start, it’s important to know about some of the models already available to the public. That’s why it’s important to have internal conversations about how much data your organization feels comfortable sharing and what data is proprietary and should not be used with public AI tools.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. You can do this by sending them surveys or asking at your events. For others, 2023 might be a year of major growth and expansion.

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Your AMS Wasn’t Designed For That

Association Analytics

LMS, Events, Marketing Automation, Community) to provide analytical insights that can drive strategic priorities like member engagement, non-dues revenue and member retention. Association professionals know how important data analytics is now. The initial integration cost is often expensive. A Better Approach.

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

With a modern ecosystem, your association can start by separating out analytical data from transactional data. This blog post provides additional recommendations for creating key metrics that align with your strategic objectives. Probably not, right? Focus on what matters to operational outcomes (ex. credits offered).

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers. Twitter is not for every nonprofit.

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