article thumbnail

How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 77
article thumbnail

10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. According to NextAfter , only 14% of organizations prompt one-time donors to upgrade to a monthly gift (also known as a recurring gift) during the donation process.

Practice 363
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Inspire Generosity with a Better Online Donation Form

sgEngage

Sometimes, one clever tweak is all it takes for dramatic results: Medecins Sans Frontieres (Doctors without Borders) had a 34% higher number of $250 gifts by setting the default option at $250 on the donation form. This also led to a 25% higher average gift amount.

article thumbnail

Using Data to Make Annual Giving Work for You

sgEngage

We aren’t tempted by the glamour and glitz of major gifts , the gold-lettered names on a wall or building. Tip: Using the Giving Analysis for Appeals report in Blackbaud Raiser’s Edge NXT® is a great first step to analyzing your historical data. Annual giving folk are a strange breed. I know because I’m one of them.

Data 91
article thumbnail

[ASK AN EXPERT] What is the Best Way to Acquire Donor Phone Numbers?

Bloomerang

We have many long-time donors for whom we only have a mailing address. Our online form for giving collects more, but most gifts still come by mail. Especially if you begin with prompt, personal thank you calls which, research shows , deliver a powerful punch when it comes to increasing subsequent donor retention and gift size.

Phone 76
article thumbnail

Online Fundraising and 3 Reasons to Start a Recurring Gift Program

NetWits

Make sure to check out his upcoming webinar where Bill will talk about Making the Most of Recurring Gifts with The Raisers Edge — 2/22/12 @ 2pm ET — Register Now ! The concept of recurring gifts is simple. And what could be easier than having a monthly gift deducted from your credit card or checking account?

Gift 188
article thumbnail

82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

The average online gift in 2018 was $96.40 USD ( Blackbaud Luminate Online Report ). 11% via direct mail/post. Monthly giving revenue grew by an average of 18.37% in 2018 ( Blackbaud Luminate Online Report ). per month – or $425 a year ( Blackbaud Luminate Online Report ). Tribute Gifts. Matching Gifts.

Stats 279