Forum One

FEBRUARY 7, 2023

For nearly a decade, Google has been developing and maintaining two different analytics solutions: Firebase, mostly used by developers to focus on app development and analytics, and UA, mostly used by marketers for website metrics. How will my organization benefit from making the shift to GA4? Which visits lead to engagement?

FAQ 57

FAQ Organization Analytics Google 57

DNL OmniMedia

JUNE 8, 2023

To identify native solutions, look for the “Native App” tag under “More Details” on the app’s Salesforce product listing. Because the goal of a fundraiser is to get donations, make sure the solution you choose can accept online and on-site donations and track relevant attendee engagement metrics. Understand your event’s needs.

Management 52

Management Registration Integration Platform 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

Public 50

Public Metrics ROI Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

The presentation describes the benefits of using Digg and shares some before/after results. No problem, I dug into the NpTech + Digg tag archives and pulled out this terrific Beginner's Guide To Digg. Social Metrics: The Search for ROI in Social Media by Steve Latham of Spur Digital. Haven't dug into Digg yet?

Nptech 50

Nptech Slides Summary Tag 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

tags: nonprofits roi ). And, it also includes measurement - not just qualitative information. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Learning and Metrics. Integrated Social Media Strategy.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. Measuring Success Measuring of this investment should be dependent on a few KPIs. . Tags: contest. Overall sentiment in change towards Pepsi as a brand.

Contest 94

Contest Analysis Track Impact 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

What is measured you ask? . Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users. This number measures the aggregate count of Wall posts, Likes, Discussion posts and comments on any content such as photos, videos, notes or links in the past 7 days. By Jeremiah Owyang.

Facebook 97

Facebook Stats Los Angeles Tips 97

ASU Lodestar Center

JULY 8, 2015

Metrics should not stifle innovation. We hear much these days about the importance of impact measurement. And measurement is important. Our ability to make a case for WHY anyone should invest in our missions requires that we demonstrate our value with metrics. And we had little to offer – few benefits, no programs.

Reflection 40

Reflection Arizona Nonprofit Classes 40

NTEN

MARCH 19, 2009

By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. You benefit from the immediacy of the web. Tags: NPTech Fundraising blackbaud email. Get the report and read it. It points to some great momentum in online giving.

Attention 36

Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

The other two included my tagging and widgets screencasts). Web Analytics As Simple Gifts To Measure Mission 3. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. All the metrics you collect, ask the So What?

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2009

These ventures offer solid rates of return as well as environmental and/or social benefits, sometimes called blended value. I sought out sessions that focused on setting industry standards for social measurement. Lucy Bernholz, moderating, said that metrics are the carbon in the ecosystem and the oxygen is the policy frame.

Taxonomy 61

Taxonomy Metrics San Francisco Ghana 61

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

The basics include: benefits, value, metrics, and financial calculations. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. Tags: ROI. Numbers need context - and that context - insight - can help with improvements.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

Here are a few main points of the second half of the presentation that resonated on the backchannel: anilkanji : Social influence: should orgs measure reach or affinity? deependzen : RT @saramcmillen : Don’t spend more time measuring SM than doing it! Social Media Measurement (from MyCharityConnects). kanter #mcc #ncwk.

Charity 91

Charity Conference Org Slides 91

NTEN

NOVEMBER 2, 2009

With your staff member’s many priorities, it is important that the program help keep you on track with measureable results, metrics and plans. Tags: E-mail Fundraising. There is no time for complacency when it comes to online communications. If you want to keep up with your peers, then you’ll need to take the plunge.

Convio 76

Convio Mail Newsletter Game 76

Bloomerang

FEBRUARY 1, 2023

25+ Fundraising Apps for Your Nonprofit to Consider Fundraising apps can be powerful tools for raising more for your mission, but each one is different and will provide different benefits to your organization. When they bid from a mobile device, your donors see benefits such as: Fewer crowds around auction tables. Individual tasks.

Org 84

Org Raise Tools Help 84

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

Strategy My colleague, Allison Fine, in her analysis of the study wondered why groups would choose to set up a house social network rather than use a commercial site and what are the benefits and drawbacks of doing so? What’s unclear is whether or not nonprofits in the survey are measuring engagement and return on relationships.

Social Network 61

Social Network Studies Network Social 61

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. The Intangible Benefits of Social Media. Measuring the Value of Your Blog.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. I will look at benchmarking processes and analyzing benefits and values. Mapping Social Media To Metrics and Measuring The Return of Technology are two sessions that I'm designing for NTEN NTC 2009.

Goal 50

Goal ROI Wiki Metrics 50

Media Cause

JANUARY 30, 2023

Many nonprofits are reluctant to allocate budget toward brand marketing efforts because the return on investment (ROI) can be hard to measure. However, you can easily justify the cost when you look at the many benefits of awareness campaigns. Without it, you will lose many of the benefits that come from these types of campaigns.

Awareness 52

Awareness Strategy Build Media 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

tags: nonprofit socialmedia ). Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. The key benefit is that drives traffic. I'm not saying that you shouldn't use quantitative metrics. Especially in this economy. Now it is your turn.

Marketing 70

Marketing Blackboard Social Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

Also, given the different benefits and limitations of different mobile platforms, I wanted to learn more about how they navigate different mobile platforms. People can tag any of more than one million restaurants and markets across the United States when they find ocean-friendly seafood. How will you measure success?

Mobile 111

Mobile Integration Strategy Green 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. Twittered - for velocity.

Metrics 50

Metrics ROI Measure Content 50

Forum One

MAY 31, 2022

Google has developed a new, event-based data model with GA4 to meet digital analytics measurement needs in more precise ways and respond to privacy concerns and policies like GDPR. New key metrics focused on customer engagement. ? There are great potential benefits to GA4, but it does take work to set up. What’s new in GA4?

Analytics 46

Analytics Google Organization Metrics 46

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

o is Transparency - and the best example of that is what the Indianapolis Art Museum has done with its pubic metrics on its web site. The Academy of Vocal Arts uses a flickr account to document organizational events/galas/benefits - good way to get started. Finally the Library of Congress community tagging pilot project on flickr.

Arts 74

Arts Social Media Examples Artist 74

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. An ROI process focuses on identifying and unpacking the benefits of efficiency and effectiveness and how these support your organization's mission.

Measure 76

Measure ROI Technology Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

To reap all benefits of crowd funding for your organization, you need a strategy. You need to understand how a good relationship with each group can benefit your organization, and how a bad relationship can hurt it. 2: Identify results, metrics, and mini goals for your campaign. What metrics will you use to measure success?

Fund 130

Fund Campaign Practice Giving 130

Amy Sample Ward

FEBRUARY 24, 2011

We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. Our strategies are focused on clear goals and metrics. That tag then became a rally point that brought people together and supported a community to emerge.

Slides 213

Slides Nptech Digital Case Study 213

EveryAction

AUGUST 17, 2016

Your donor management software can run reports that isolate donor types using grouping, categories, or specific tag identifiers so you can show which audiences you’re targeting effectively, and which will require more nurturing or perhaps a new approach. How are our emails doing?" Digital reports.

Software 100

Software Donor Management Template 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Come measure success. I'm writing this post for the benefit of our "Twitter Backchannel Moderators" who will be live tweeting the panel and posting these URLs to Twitter. Keep this is mind for what you measure - for this is all I will implore. Oh my god, take a look. Poem: The Return by Danielle Brigida, NWF.

ROI 76

ROI Social Media Slides Media 76

Nonprofits Source

JANUARY 23, 2023

The goal is to make sure participants will benefit from the program and won’t harm Google’s reputation. Benefits of Google Ad Grants If your nonprofit has a website and is active online, you’re a great candidate for Google Ad Grants! Search engine marketing is the natural next step for building your digital presence.

Grant 52

Grant Google Guide Nonprofit 52

NTEN

APRIL 16, 2009

" This helped us define a list of measurable goals, and also allowed us to define exactly how those goals would be tracked. The trick is deciding which metrics will let you know if you're reaching our goals -- turning data into actual intelligence -- and refining both the goals and the metrics over time.

Track 88

Track NTEN Chart Americorp 88

NTEN

MAY 27, 2010

Stay on top of the latest trends so you're prepared for "the next big thing" Foursquare has been deemed the "Twitter of 2010" How could it benefit your organization? Funnel: Measure the whole funnel! Test Kitchen : Having low-risk experiments using metrics are very important. Be transparent. Be proactive.

Social Media 62

Social Media Media Cancer Social 62

Bloomerang

OCTOBER 2, 2021

You have to model being a coach, and you’re going to wait so you can see over time, eventually, you start to see some tangible benefits. that kind of has some benefits, right? Here are the metrics. Could you pull on that thread a little bit because I wonder if maybe some folks would really benefit from that?

Technology 107

Technology Video Nonprofit System 107

Get Fully Funded

JULY 23, 2023

Start simple with a behind-the-scenes look at one of your organization’s programs, emphasizing the people or animals who benefit. Tag them in captions and photos. Analyzing Results on Your Social Media Platforms A huge benefit of social media is the ability to see your metrics in black and white.

Social Media 98

Social Media Media Strategy Social 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2008

Luckily enough, one of the most interesting parts of engaging in social media is how you can measure just about everything that you do. So each time we complete a major effort on these social media venues, we measure our results and report back on our progress. What metrics? but now that we???ve The case I???m

Social Media 62

Social Media Green Digg Stumbleupon 62

Museum 2.0

JULY 14, 2008

How do you measure and articulate the value of museums and libraries? How do you measure and articulate the value of museums and libraries? On the other hand, I appreciate the fact that research in the value of informal learning, and evaluation metrics beyond earned income, throughput, and educational outcomes are underdeveloped.

Library 20

Library Museum Reflection Alternative 20