Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics).

Benchmark 95

Benchmark Network Learning API 95

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? So, the real question is: what will online fundraising look like moving forward? Hopefully we will never repeat 2020.

Online 98

Online Fundraising Benchmark Adwords 98

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. MPP only pre-loads images (including that open tracking pixel!)

Mail 105

Mail Spam Rate email 105

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

Benchmark 96

Benchmark Social Media Measure Results 96

sgEngage

JUNE 6, 2024

Work closely with administrators to identify reports that need to be run and the metrics to track during the campaign, which will inform your fund setup and gift entry process. Improve proposal tracking. Capture and track this information for benchmarking purposes. Review reporting. Clean up portfolios.

Database 78

Database Goal Campaign Phase 78

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

M+R

JUNE 5, 2023

Infrastructure : you’ll still need some: staff to manage influencer relationships, ways to track and report on metrics — essentially what your digital program already does. Looking for benchmarks? We’ve got some Benchmarks. ” Organizers, volunteers, and activists will beat back our conservative opponents.

Conservancy 78

Conservancy Influence Mail Headline 78

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate. How's that work?

Metrics 55

Metrics Benchmark Rate Newsletter 55

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

NonProfit Hub

JUNE 8, 2016

We also had him share insights on the metrics you should measure. CausePlanet : Would you talk about how the metrics you have developed (lifetime value, etc.) help a nonprofit track its fundraising and justify its time and effort? The post How to Stop Donor Attrition and Track Relevance appeared first on Nonprofit Hub.

Track 28

Track Donor Retention Metrics 28

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

Peer learning is based in real work: sharing what one is doing with others, asking for support, questions and answers and feedback. I’m delighted to be working with the Knight Foundation and its Community Foundation partners to design and facilitate a Peer Learning Exchange to share best practices. On Sept. ET Thursday Sept.

Hosting 94

Hosting Foundation Question Giving 94

Kindful

OCTOBER 28, 2021

The key is to look at your data and see which metrics you want to improve. In this case, that means making sure there’s consensus about what your goals are so there’s no question about what you and your team should be working on when it comes to acquiring new donors. . Budgeting: What is your budget for this campaign?

Goal 62

Goal Metrics Measure Donor 62

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. No matter what type of report you may end up utilizing for your own work, it is important to ask a few assessment questions.

Hype 52

Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Schenekenberg. Data Analysis. Respond here.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.     What a combination! tags: blogging nptech ).

Metrics 56

Metrics ROI Community Help 56

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi.

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Look at your score and ask yourself the following reflection questions. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics.

Awareness 100

Awareness Tips Social Media RSS 100

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

NonProfit Hub

FEBRUARY 18, 2021

The beginning of the fundraising year often leads to fundraisers asking themselves some age-old questions: What initiatives are working? How can I measure and track our overall fundraising program? . Sadly, often before fundraisers can start to address these questions, they are quickly distracted by the next fundraising initiative.

Metrics 87

Metrics Fundraising Retention ROI 87

NTEN

AUGUST 10, 2011

Maybe the first question here should be: do you know what list "churn" is? When it comes to your organization's Facebook page, you've probably already been doing a good job at tracking your number of fans; it's right there on your fan page for everyone to see! leave your list, by either unsubscribing, un-liking, un-following, etc.

Rate 95

Rate Facebook Chart Metrics 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

The model works well because it helps organization identify incremental improvements and build their capacity. We started with doing the assessment in the social media measurement peer group to answer these three questions: What level of social media practice is your nonprofit? What’s needed for improvement?

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 14, 2008

Last week, I did my annual Blog ROI benchmarking and I started to noodle around with the question - How can I use AideRSS as a tool to help me evaluate engagement and improve my blog? Aide RSS wrote about measuring social engagement on a blog which that looks at a number of different metrics. " You won???t

Tools 50

Tools Analysis ROI Benchmark 50

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. To establish benchmarks for measuring success of our design efforts. Research Questions. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement?

Analytics 37

Analytics Design Research Process 37

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor?

Technique 44

Technique Analytics Google Test 44

Care2

AUGUST 22, 2013

For each major marketing initiative answer the following questions. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. Thank people, answer questions, follow up, and show personality to build on these relationships.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Return on Investment.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 11, 2009

One of the metrics that bloggers track is "Authority" or the number of blogs linking to a blog within the last six months. Most bloggers use the Technorati index to benchmark authority ranking. The higher the number, the greater the level of Authority a blog earns. I've noticed this myself. Of course we do.

Technorati 50

Technorati Change Blogger Austin 50

Connection Cafe

OCTOBER 25, 2016

If you’re not tracking people’s interactions and behaviors on your website, then your relationship is incomplete. Bring your questions and you just might earn a candy bar for your efforts. It focuses on how to use pre and post event communications to build lifelong event supporters. Go and learn all there is to get started.

Podcast 20

Podcast Benchmark Blackbaud DC 20

Tech Soup

AUGUST 6, 2015

You spend a ton of time crafting a plan for the organization so that you can begin and gathering baseline numbers, while also setting up tracking systems. However, after a few months, you realize no one is tracking their progress or using any of information gleaned from Google Analytics. So, what next? Case Study: Salvation Army.

Culture 36

Culture Data Create Case Study 36

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

NonProfit Hub

MARCH 10, 2015

Instead, focus on the metrics that affect revenue. Google Analytics gives you lots of metrics to watch — but there are only three that directly contribute to revenue.”. Your organization’s value proposition answers the question: “Why should I give to you, rather than some other organization, or not at all?”

Share 28

Share Tips Fundraising Test 28

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. At other times we might not have enough information to help answer a question. Benchmarking helps to identify shifts in the nonprofit industry.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Understand the difference between metrics and analytics. Also, be sure to consider the operational questions about segmentation. The real question is, why do some participants send more email than others?

Marketing 55

Marketing Tips Online Analysis 55

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74