EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website. Twitter can be mean.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Most individual email metrics have continued to decline.

Benchmark 81

Benchmark Digital Report Learning 81

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 73

Time Metrics Analytics Adopt 73

Bloomerang

AUGUST 16, 2021

Internalizing and externalizing an organization-wide culture of philanthropy. How many people attempted to make a donation on your website but left the site before they completed their transaction? Start with benchmark data. Here are some of the questions you might ask in order to understand what metrics to track: .

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Social Media.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. But only 6% took three or more actions.

Benchmark 62

Benchmark Digital Trend Report 62

The Storytelling Non-profit

JANUARY 24, 2022

Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Now for the metrics beyond total engagement on the posts, this is where you’ll customize your measurements further. For this example, I used clicks to the website and program sign ups.

ROI 67

ROI Storytelling Measure Story 67

Eric Jacobsen Blog

FEBRUARY 5, 2024

That core consists of working through and with other people to create value while using financial concepts and metrics to maximize the value created for all company stakeholders. And it links you to a website where you alone or in a group can supplement your reading with some interactive exercises and resources.

Skills 91

Skills Learning Knowledge Leadership 91

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Forum One

JUNE 9, 2023

This year, Forum One took home three gold, two silver, two bronze, and one merit award in the website, apps, and interactive, and annual report categories. Forum One helped the AARP Livability Index meet the needs of their audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide.

Award 72

Award Colorado Washington Wisconsin 72

NTEN

JULY 3, 2012

[This is part one of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. The graphic above shows the average number overall (3.5), as well as the average number reported by Small ( $10M) organizations, respectively.

Benchmark 85

Benchmark Technology Nonprofit Survey 85

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! Let's say you want to track your email fundraising open rate.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Bloomerang

MAY 31, 2022

Your fundraising strategy will build on your past successes and opportunities to help your organization grow year after year. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. Online fundraising.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

sgEngage

JANUARY 16, 2024

Use the Most Effective Online Fundraising Tools If you haven’t explored the apps, online tools, and upgrades now available to help your organization raise more money, more effectively, now is the time. Most donors contribute not only to the mission of the organization but also to the staff. Add images to every touchpoint.

Effective 76

Effective Tips Fundraising Blackbaud 76

Care2

MAY 16, 2011

During Care2's latest webinar Your Website Doesn't Matter , Why Email Still Rules Online Fundraising panelists Lauren Miller of Blue State Digital and Dionna Humphrey of Greenpeace USA discussed tactics they have used to engage their email list and turn prospects into donors. Then make adjustments based on your own metrics.

Websites 66

Websites Rate Test Benchmark 66

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. And while I’m usually able to offer some general guidance, nonprofit website design best practices have never been my area of expertise. What are the most important website metrics to measure?

Design 35

Design Websites Practice Philadelphia 35

Classy

AUGUST 19, 2021

Nonprofits will now have the option to embed a checkout form directly on their website, streamlining a supporter’s checkout journey while donating online and increasing conversion. . Download Classy’s 2021 State of Modern Philanthropy Report based on benchmarks from 4,800 nonprofit organizations. Embedded Checkout.

Product 52

Product Design San Diego Management 52

Care2

MAY 19, 2014

To help get your organization thinking about this investment, check out the key findings from the Charity Dynamics'' report: How Today''s Nonprofits Approach Digital Spending and Why It Matters to You. Respondents from large organizations are paying more attention to mobile, as 29% reported mobile as a high priority investment area.

Digital 73

Digital Money Mobile Benchmark 73

3rd Sector Labs

APRIL 23, 2014

1 – Does your organization have a data management plan? 2 – When was the last time your organization cleaned your donor data? 3 – Is someone in your organization responsible for data quality? We definitely recommend using social media logins to your website as a convenience option for your constituents.

Data 133

Data Management Rate Benchmark 133

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Meaning, if you are a senior-serving organization and you have 1000+ friends, 80% of whom are under 30, well, enough said… &#.

Measure 101

Measure Social Media Media Benchmark 101

Classy

JULY 28, 2021

Ensure your website and campaigns are mobile-friendly to capture donations from band new donors. As you organize your match campaign, also beware of myths about these efforts , such as the thought that you can only leverage a match at certain times during the year, like year-end. However, your supporters are increasingly on the go.,

Experiment 93

Experiment Donation Ideas Create 93

Care2

SEPTEMBER 30, 2014

The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc. 37% of organizations did not engage in any communications with new subscribers within the first 30 days. Welcome People Many organizations have a welcome series to introduce new donors to their email list.

Studies 78

Studies Online Fundraising Nonprofit 78

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 54

Analytics Google Social Media Websites 54

3rd Sector Labs

JUNE 17, 2014

QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. ” In Caity’s example, we saw an organization where a 2 percentage point improvement in its donor retention resulted a fundraising increase of over $150,000 on a donor file of 60,000.

Retention 148

Retention Donor Data Advice 148

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. In short, more good emails = more revenue. Email marketing is mainly a numbers game.

email 77

email Fundraising Rate ROI 77

Tech Soup

OCTOBER 12, 2016

It doesn't matter how each new subscriber has made her or his way onto your list; the welcome series is your big chance to engage and amaze someone who is exploring your organization's social mission in the world. " The pacing of a welcome series is up to each organization to decide. Craft a Series of Email Messages.

email 36

email Support Online Template 36

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. For any donor who comes through the website there are defined welcome journeys (albeit ones we are looking to improve, as always!). Please tell us if you know of one!

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.”

Convio 31

Convio Benchmark Studies Social Media 31

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. Download the full report today!

Metrics 52

Metrics Rate Social Media Nonprofit 52

Connection Cafe

JULY 12, 2013

Each time a participant uses online tools to send an email, post a link to their Facebook page or update their fundraising page, your organization has an opportunity to connect with them about their efforts, your mission and the impact they are making. Create a quick start guide and make it available on the fundraising website.

Online 38

Online Fundraising Metrics Benchmark 38

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

Connection Cafe

JUNE 22, 2017

The weather is warm, summer camps are in full swing, BBQs are a weekly occurrence, and as the sixth month of the year wraps up, some organizations are already gearing up for end-of-the-year asks and setting up holiday campaign fundraising goals. Does your entire organization treat it this way?

Resource 48

Resource Blackbaud Chart Retention 48

Connection Cafe

MAY 23, 2012

Adjustments to your website can affect your visitor behavior as well. For each data point you will want to ask yourself “How does this affect my organization’s success?” ” In that case you should skip straight to the important metric and use event signups as a KPI instead.

Benchmark 42

Benchmark Metrics Analytics Track 42

Tech Soup

SEPTEMBER 19, 2017

For nonprofit organizations, it is usually the opposite — their strength and infrastructure increase in health as they grow older. Younger Organizations Face More Challenges in Grantseeking. Younger organizations tend to find grantseeking much more challenging than do older organizations. Private Foundation Grants.

Grant 51

Grant Award Proposal Calendar 51