Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. Upgrade Your Email Marketing Outreach Email marketing offers a fast (and cheap!)

Strategy 98

Strategy Measure Social Media Metrics 98

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . But the question those metrics beg is how the increase in volume is impacting email performance. Here again, the numbers surprised me somewhat.

Benchmark 55

Benchmark Metrics Report Online 55

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Mastering online user experience and messaging. Track your own data.

Analytics 124

Analytics Strategy Fundraising Benchmark 124

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 94

Online Fundraising Benchmark Adwords 94

Whole Whale

NOVEMBER 10, 2021

As a reader of this, you’re probably in a decision phase around how to build out your nonprofit’s mobile strategy towards impact. Our market is on mobile: The Total Addressable Market (TAM) mistake. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ).

Mobile 96

Mobile Build Benchmark Rate 96

sgEngage

NOVEMBER 10, 2023

As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. Energized Marketing and Acquisition: Once the goals of the recurring donation program have been identified, ensure donors are aware of their giving options and how the donation process works.

Donation 52

Donation Blackbaud Retention Gift 52

EveryAction

JUNE 3, 2016

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. That said, there's a growing concern that organizations may be overlooking deliverability, one of the most important metrics for a successful online fundraising program.

Spam 147

Spam email Studies Nonprofit 147

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Campaign Tactics.

Facebook 221

Facebook Raise Fundraising Audience 221

NetWits

APRIL 2, 2013

This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for Blackbaud. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Email Marketing Interactive Online Fundraising'

Rate 139

Rate San Diego Open Benchmark 139

Eric Jacobsen Blog

FEBRUARY 5, 2024

That core consists of working through and with other people to create value while using financial concepts and metrics to maximize the value created for all company stakeholders. Besides Numbers and People, traditional MBAs cover a lot of other topics, such as marketing and operations management that are fascinating, of course.

Skills 92

Skills Learning Knowledge Leadership 92

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success.

ROI 67

ROI Storytelling Measure Story 67

M+R

JUNE 5, 2023

As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads. The similarities end here because the potential scale of the reach and impact are incomparable. Looking for benchmarks? Enter: influencers.

Conservancy 80

Conservancy Influence Mail Headline 80

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. 1. Many times, nonprofits, especially smaller ones, do not have the resources to hire outside consultants to measure the impact of their programs. Set Program Goals & Metrics.

Measure 50

Measure Impact Program San Francisco 50

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

sgEngage

AUGUST 3, 2021

The social good community continues to respond to the hardships and impacts of the pandemic and social justice issues. This was the only group that had an increase for all metrics from the 2019 report. How did the challenges of 2020 impact volunteerism and employee giving? Highlights from the 2021 Industry Review.

Disaster 94

Disaster Social North America Companies 94

Nonprofits Source

MARCH 10, 2019

What Does This Mean For Your LinkedIn Marketing Strateg? As a result, more and more brands will start moving to LinkedIn for their marketing needs because there is no platform that compares to the organic reach and engagement you receive. If you’re looking to crush LinkedIn marketing in 2019then consider these 5 tips: 1.

Linkedin 49

Linkedin Marketing Strategy Work 49

NetWits

NOVEMBER 29, 2011

If you’re not delivering personalized content, your email could negatively impact your relationships. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

email 230

email Raise Cancer Info 230

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. 6 elements your fundraising strategy should include.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Nonprofits Source

APRIL 3, 2019

What Does This Mean For Your LinkedIn Marketing Strateg? As a result, more and more brands will start moving to LinkedIn for their marketing needs because there is no platform that compares to the organic reach and engagement you receive. If you’re looking to crush LinkedIn marketing in 2019then consider these 5 tips: 1.

Linkedin 40

Linkedin Marketing Strategy Work 40

Givinga

FEBRUARY 26, 2019

Over a 15-year period, corporate responsibility (CR) can increase a company’s market value by 6 percent¹. In cases where companies foster strong relationships with external stakeholders, the effect is even stronger: brands that are active with corporate responsibility initiatives see 40-80 percent more market value growth.

Profit 45

Profit Software Benchmark Student 45

sgEngage

AUGUST 8, 2022

When you invest in the stock market, you’re probably looking for a return on your investment, and you almost certainly think about that return in financial terms. Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions.

ROI 72

ROI Campaign Gift Metrics 72

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

Forum One

JUNE 9, 2023

The Healthcare Ad Awards began forty years ago as a national competition to recognize the field of healthcare marketing and advertising. A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.

Award 71

Award Colorado Washington Wisconsin 71

Whole Whale

JANUARY 28, 2023

Click To Tweet Online Course Social Media for Social Impact Become your own social media marketing expert! None of these tools gives us 100% accuracy on our listeners, rather a benchmark to try to build on. Get more data to measure impact using Lighthouse by Whole Whale. Ways to measure a podcast's success!

Podcast 52

Podcast Measure Feeds Plugin 52

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Media Cause

AUGUST 15, 2022

How do you communicate their impact? How will their actions, however small, make an impact? Stop thinking of your supporters as an after-thought, and start thinking of them as an integral part of your ability to make impactful arguments to decision-makers. Do you really understand your base? Does it matter? Why does it matter?

Support 52

Support Advocacy Policy Hints 52

Connection Cafe

APRIL 1, 2020

The world is going to face economic challenges and there are various key metrics to monitor as this happens. These events can cause a metric like retention or new donor acquisition to swing up and down. These events can cause a metric like retention or new donor acquisition to swing up and down.

Environment 46

Environment Teach Fundraising Lesson 46

Connection Cafe

SEPTEMBER 23, 2020

Virtual bbcon 2020 is fast approaching, with thousands of nonprofits registrants, many of whom are fundraising, communications and marketing pros like yourself: ready to expand your vision with fresh ideas and actionable inspiration! Embracing Digital Transformation for Marketing. Cheryl Contee – Do Big Things.

Professional 49

Professional Communication Blackbaud Fundraising 49

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.”

Convio 31

Convio Benchmark Studies Social Media 31

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Email marketing is mainly a numbers game. Ensuring that your whole team - often including the board - is invested in, and fully understanding, the key performance metrics involved.

email 77

email Fundraising Rate ROI 77

Connection Cafe

MAY 13, 2019

As you begin to think about your strategy and goals for next fiscal year, it’s good to spend some time understanding the current climate and key metrics within higher education fundraising. Unlike some metrics in this analysis, there is little difference between public and private institutions. .

Report 21

Report Strategy Giving Analysis 21

3rd Sector Labs

JUNE 17, 2014

QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. Does data quality really impact the accuracy of growth scores? QUESTION: Where can I get benchmarks for retention by sector? GARY: The simply answer is “yes!”

Retention 148

Retention Donor Data Advice 148

Connection Cafe

MAY 29, 2014

And there’s certainly truth with that statement – the 2013 Benchmark Report is broken up by not only NTEE verticals but by revenue band and email tier – but the sheer size of an organization’s email file is starting to mean a lot less. For the last seven years, the Benchmark Report measured total and usable email housefile size.

email 40

email Files Broadcast Metrics 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

This can take place in a variety ways, including brown bag lunches "Facebook Friday," presenting examples from other organizations experiences, sharing market research data about consumer trends and social media. You'll want to identify easy, simple first projects that flow from your organization’s internet marketing plan.

Marketing 70

Marketing Blackboard Social Social Media 70