Forum One

JANUARY 20, 2022

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Website metrics. Email metrics. Social Media metrics. Fundraising metrics. So the big question is: how did you do?

Metrics 74

Metrics Digital Strategy Rate 74

Nonprofit Tech for Good

MAY 5, 2022

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. The intention of this metric is to identify inefficiencies and wasteful spending. How to Best Illustrate ROI. About the Sponsor.

ROI 329

ROI Demonstration Metrics Analysis 329

M+R

APRIL 19, 2023

Don’t forget to make your reservations for our Benchmarks launch events if you haven’t already. READ TIME: 1 minute The Benchmarks team is busy in the kitchen, cooking up another edition of super useful digital nonprofit data. April 27, 2023, ONLINE Benchmarks Webinar. Amuse Bouche: Benchmarks is served up next week!

Benchmark 45

Benchmark Connecticut New York DC 45

M+R

MARCH 11, 2024

P.S. Guess who will be releasing a Benchmarks study on April 24? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. Hope to talk with you soon! See you in the co-op! The post Scout Quest Webinar Recap: Humane Society Results!

Mail 74

Mail Results Benchmark United States 74

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Does the report itself or the marketing around the report make claims that seem too good to be true? This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Define your metrics of success. The end of the year is a critical time for nonprofit fundraising.

Practice 235

Practice Fundraising Guide Channel 235

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

email 104

email Marketing Test Mail 104

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 64

Benchmark Studies Metrics ROI 64

DNL OmniMedia

NOVEMBER 12, 2020

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52

Metrics Gift Track Tech 52

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. Upgrade Your Email Marketing Outreach Email marketing offers a fast (and cheap!)

Strategy 98

Strategy Measure Social Media Metrics 98

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! This metric is one to watch for the future. Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers? Download the full Blackbaud Peer-to-Peer Benchmark Report today.

Blackbaud 79

Blackbaud Report Fundraising Benchmark 79

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . But the question those metrics beg is how the increase in volume is impacting email performance. The total number of email recipients was up 72%.

Benchmark 55

Benchmark Metrics Report Online 55

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Fundraising Marketing Online Fundraising Online Seminar philanthropy nonprofits community webinars nonprofit'

Benchmark 40

Benchmark Studies Marketing Online 40

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Mastering online user experience and messaging. Track your own data.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Most individual email metrics have continued to decline.

Benchmark 81

Benchmark Digital Report Learning 81

M+R

JUNE 10, 2021

In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% The long answer: open rate has always been just one of many metrics we track, and the reliance on image downloads has made this number a little squishy. Is your email robot ready for marketing automation?

Rate 122

Rate email Open Change 122

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 96

Online Fundraising Benchmark Adwords 96

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. with data from dozens of other nonprofits to create a pot of averages, trends, and key metrics. Read time: 2 minutes. first appeared on M+R.

Benchmark 18

Benchmark Studies Analysis Metrics 18

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Whole Whale

NOVEMBER 10, 2021

Our market is on mobile: The Total Addressable Market (TAM) mistake. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). Per Venturebeat , your chance of making it in the market is less than 1%. It’s now time to go to market. CTR (benchmark via MailChimp ).

Mobile 96

Mobile Build Benchmark Rate 96

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies. Twitter Newsletters.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Connection Cafe

APRIL 3, 2012

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. I’m particularly encouraged by a new metric we added this year: growth in monthly giving. For a summary of trends seen in the benchmark, watch my video here. Watch the video on YouTube.

Benchmark 48

Benchmark Convio Studies Summary 48

NetWits

APRIL 2, 2013

This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for Blackbaud. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Email Marketing Interactive Online Fundraising'

Rate 139

Rate San Diego Open Benchmark 139

CauseVox

APRIL 6, 2023

Key benchmarking metrics to plan and track small peer-to-peer fundraising campaigns Best practices for setting fundraising goals, recruiting and engaging peer-to-peer fundraisers, creating compelling campaigns, and measuring success. Don’t miss out on this valuable opportunity to learn and grow!

Fundraising 75

Fundraising Benchmark Metrics Nonprofit 75

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

The Storytelling Non-profit

JANUARY 24, 2022

Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Arguably, measuring ROI on any kind of communication or marketing activity is a channel. Now for the metrics beyond total engagement on the posts, this is where you’ll customize your measurements further.

ROI 67

ROI Storytelling Measure Story 67

EveryAction

JUNE 3, 2016

Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email. The reason?

Spam 147

Spam email Studies Nonprofit 147

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

sgEngage

NOVEMBER 10, 2023

Recurring Donation Benefits Here are some additional ways recurring donations benefit nonprofit organizations: Attracts New Donors Attracting new donors is a challenging process that involves time-consuming marketing outreach and financial investment.

Donation 52

Donation Blackbaud Retention Gift 52

M+R

JUNE 5, 2023

As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads. Looking for benchmarks? We’ve got some Benchmarks. Receptive and swayable audiences are becoming harder and harder to reach. Enter: influencers.

Conservancy 81

Conservancy Influence Mail Headline 81

Eric Jacobsen Blog

FEBRUARY 5, 2024

That core consists of working through and with other people to create value while using financial concepts and metrics to maximize the value created for all company stakeholders. Besides Numbers and People, traditional MBAs cover a lot of other topics, such as marketing and operations management that are fascinating, of course.

Skills 92

Skills Learning Knowledge Leadership 92

Nonprofits Source

MARCH 10, 2019

What Does This Mean For Your LinkedIn Marketing Strateg? As a result, more and more brands will start moving to LinkedIn for their marketing needs because there is no platform that compares to the organic reach and engagement you receive. If you’re looking to crush LinkedIn marketing in 2019then consider these 5 tips: 1.

Linkedin 49

Linkedin Marketing Strategy Work 49

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Email marketing software. Offers accountability.

Strategy 110

Strategy Develop Fundraising Nonprofit 110

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

Marketing 197

Marketing Fundraising Test Nonprofit 197

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What email deliverability isn’t is a metric that enough nonprofit fundraisers look at to determine the efficacy of their email programs.

email 100

email Spam Money Fundraising 100

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. donating money). As NARAL found, it could mean the difference in an additional 0.63

Benchmark 50

Benchmark Convio Trend Statistics 50