M+R
JULY 6, 2021
The first-ever Benchmarks UK supplement has hit international newsstands! Discussion of the digital space is often quite dominated by a US-centric perspective, but the kind of data we share in Benchmarks is only useful to the extent that it’s relevant to your experience. Related Links: 2021 Benchmarks UK FAQ.
M+R
APRIL 29, 2021
There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Others prefer a sense of community and the chance to ask questions, and a few hundred of them joined us for a Benchmarks webinar yesterday. . This year’s big headlines are: . Read time: 2 minutes.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
M+R
JUNE 5, 2023
Looking for benchmarks? We’ve got some Benchmarks. It’s at this point I have to bring up Betteridge’s law of headlines: “Any headline that ends in a question mark can be answered by the word no.” ” Organizers, volunteers, and activists will beat back our conservative opponents.
M+R
JUNE 22, 2021
June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 23, 2013
If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. Currently, there are no significant benchmarks around video for nonprofits.
NetWits
NOVEMBER 29, 2011
2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.
Pamela Grow
JUNE 28, 2023
According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line.
Expert insights. Personalized for you.
97 
Let's personalize your content