The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

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Benchmark Digital Report Learning 81

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. But there are countless benefits to registering your nonprofit with RoundUp App , including: A custom RoundUp App registration page with your own logo, photo, and impact statement.

Effective 278

Effective Fundraising Nonprofit Channel 278

Neon CRM

SEPTEMBER 29, 2023

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. Asking for a gift from a GivingTuesday donor, for example, will be most appropriate if they already understand how their earlier donation will be used. It’s crunch time.

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email Giving Template Gift 98

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.

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Analytics Strategy Fundraising Benchmark 125

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

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Online Fundraising Benchmark Adwords 97

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. And donors like it. This data is important for donors to access for tax purposes.

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Donation Blackbaud Retention Gift 52

sgEngage

FEBRUARY 4, 2022

The sector is moving away from galas and golf tournaments toward a strategic focus on raising more through major gifts. The software, services, and data intelligence capabilities that empower and connect people to drive impact for social good are designed upon a framework of fairness, inclusiveness, reliability, and trust. .

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Data Houston Classes Analytics 97

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Here’s how you can learn from data about these donors: Average gift size. Determine how much donors contribute via recurring gifts, on average. Organize them into groups based on their gift sizes.

Analytics 52

Analytics Data Giving Metrics 52

M+R

DECEMBER 13, 2022

Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates. Maybe you want to ask them to make a monthly gift after they’ve made their first one-time donation.

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Fundraising America United States Track 82

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph).

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M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

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Fundraising Test Advocacy Metrics 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

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Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page. 4) Know the Power of Email Fundraising.

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Practice Online Fundraising Nonprofit 339

Whole Whale

AUGUST 25, 2021

Direct mail response rate (to house): 4% Postage per letter: $0.49. Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 Direct mail response rate: (to house): 5% Postage per letter: $0.47. Charitable bequests included $31.76 Mail stats. 2016 Stats.

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Stats Trend Mail Fundraising 96

NetWits

APRIL 26, 2012

Instead of just offering what you want (annual fund, matching gifts, etc.), In addition to Frank Barry’s recent post on why you need a recurring giving program , the just-released 2012 eNonprofit Benchmark study found that online monthly giving is growing at a much faster rate than one-time giving. Monthly giving is important.

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Websites Online Donor Cancer 207

Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% The cost of donor acquisition Typically, acquisition campaigns will result in an initial net loss because the cost to acquire a new donor (list rental, creative, production, and postage) is greater than the amount of the new donor’s first gift.

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Mail Donor Strategy Files 52

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Proper documentation and tracking of moves management can impact your fundraising in many ways. Donor Database Management Essentials. Getting Started.

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Database Track Donor Management 52

DNL OmniMedia

FEBRUARY 11, 2021

That means that the vast majority of your nonprofit’s fundraising success is dependent on having a successful major gifts program. However, it’s also true that over 60% of the best prospects for individual, major gifts aren’t even on a nonprofit’s radar. The ideal moves management path for a major gift prospect to follow.

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Blackbaud Guide Management Fundraising 52

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. What happens after someone makes a gift?

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Websites Nonprofit Guidelines Phone 245

Nonprofits Source

OCTOBER 4, 2023

Have you ever wondered how to turn your corporate social responsibility (CSR) programs from well-intentioned efforts into strategic drivers of social impact? They may also use CSR platforms to track their own contributions and impact. They track employee participation and measure the impact of these programs.

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Software Business Guide Companies 52

Kindful

OCTOBER 28, 2021

I’m focusing on acquisition because achieving your acquisition goals will help your organization grow to be more sustainable and have a bigger impact. You’ll want to choose ones that will most significantly impact the overall health of your nonprofit. . And isn’t that the, dare I say it, goal? .

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Goal Metrics Measure Donor 62

Bloomerang

AUGUST 21, 2023

Show appreciation for their contributions and keep them informed about the impact of their donations. sure also to include the overhead rate of staffing and running your nonprofit. Many institutional funders will, in their applications, cap your allowable overhead rate, usually around 10%, even when your actual costs are higher!

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Action Report Practice Fundraising 75

Nonprofit Tech for Good

FEBRUARY 27, 2012

Monitor Your Charity Ratings and Reviews. Charity Navigator , also a nonprofit, is the best known and most respected independent charity rating service in theUnited States. Since it rates only the largest nonprofits inAmerica, the odds are that if your nonprofit is listed on Charity Navigator, you’ll know it.

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Donation Practice Mail Newsletter 229

Connection Cafe

MARCH 14, 2011

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. percent in 2009.

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Convio Benchmark Studies Haiti 51

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

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Benchmark Convio Studies Marketing 31

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 18, 2013

As my colleague, Farra Trompeter from Big Duck points out , there is huge potential: This move by Facebook builds on its Gifts program from last year, which never really seemed to take off beyond the initial nonprofit partners, and its more recent push to encourage Facebook users to support the Red Cross’ Typhoon Haiyan relief efforts.

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Facebook Donation Grant Nonprofit 122

Connection Cafe

APRIL 1, 2020

Perhaps they ask for their monthly gift support to be put on pause for 3 months. Every organization will now have 2020 swings to navigate, so benchmarking important metrics like donor retention or variances by fundraising channel pre-2020 and post-2020 will be critical to understanding long-term donor impact.

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Environment Teach Fundraising Lesson 46

Connection Cafe

MAY 13, 2019

The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. . This report unpacks some of the key ways these strategies have had an impact on retention, reactivation, acquisition and donor migration (upgrading and downgrading).

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Report Strategy Giving Analysis 21

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. It’s based on net cost per email address, average projected email response rate, and average projected gift. In short, more good emails = more revenue.

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email Fundraising Rate ROI 77

Bloomerang

DECEMBER 19, 2023

There are many reasons why opting for a free fundraising solution could be tempting to your nonprofit: You might be curious about the impact that paid donor database solutions can have on your nonprofit. GivingFuel Platform overview: GivingFuel offers donor management and fundraising software at affordable rates.

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Software Free Tools Adobe 88

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.”

Convio 31

Convio Benchmark Studies Social Media 31

sgEngage

APRIL 12, 2011

2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN. Get the latest data on email open rates, social media usage, email churn, and more. Based on 2006 data, the chart features the 10 major sources of revenue for U.S.

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Blackbaud Benchmark Nonprofit Chart 91

Care2

APRIL 24, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) More benchmark articles can be found here.

Benchmark 28

Benchmark Studies Social Media NTEN 28

Neon CRM

JULY 19, 2023

1/4th of Annual Nonprofit Revenue is Raised in December Source: M+R Benchmarks According to the 2023 M+R Benchmarks Report , December giving accounts for roughly one fourth (26%) of annual nonprofit revenue. According to Neon One’s 2023 Nonprofit Email Report , That’s one of the words in a subject line that absolutely kills open rates.

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Statistics Giving Fundraising Benchmark 98

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Consider the following types of blog posts: Your Impact. Spotlight/Profile, Interview. Lists Post (e.g.

Online 71

Online Tips Calendar Test 71

sgEngage

JUNE 23, 2022

If your growing nonprofit has never had an official major gifts program or your existing major giving strategy needs a refresh, now is the perfect time to launch or expand your program. Charitable giving has grown nearly 20% in the last three years, with the average gift amount increasing by 10% in 2021. Set Your Major Gift Threshold.

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Gift Program Build Fundraising 85

Care2

DECEMBER 16, 2013

This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. BTW, you should check out the Nonprofit Social Networking Benchmark Report , which historically shows that the majority of nonprofits have not raised a dime on Facebook.

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Facebook Donation Disaster Social Network 78