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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving. Double the Donation ] The current donor retention rate is 41.9%. increase in revenue.

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2023 Website Statistics for Nonprofits

Nonprofit Tech for Good

NextAfter ] Nonprofits average a 60-70% bounce rate – a good bounce rate is between 40% or below – indicating that that improvements are needed to engage visitors and encourage them to explore more of your website. M+R Benchmarks ] The top three sources of website traffic are: Direct (22%) Organic Search (17%) Social (16%).

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Infographic: 2014 Nonprofit Email Benchmark Report

TechImpact

All of these questions are answered and more in the 2014 M+R Benchmarks Study. Emails boast a 12% open rate There’s been a 14% increase in the number of online gifts Additionally, there’s been a 14% increase in online revenue. Image courtesy of M+R Benchmarks. Some key statistics include: $324,890,672.61

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. However, this is not a universal rule.

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). Monthly donors give $35.46

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Text donor love to boost your end-of-year giving

EveryAction

Is there something you can do now to influence their end of year gift? TechJury has reported that SMS open rates average 98%. They tell you how your gift made a difference. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.). Think you’ll make a gift?

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Top Fundraising Benchmarks to Share With Your Nonprofit Board [SLIDESHARE]

Classy

When your work changes the world daily, your nonprofit board should see just how impactful it is. Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board. NONPROFIT BOARD PRIORITY: Advance the mission.