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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! Even comparing Total Users from UA to GA4 is not an apples-to-apples comparison since the method Google Analytics uses to track users changed from UA to GA4.

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Bursting at the seams: Candid’s largest nonprofit compensation report yet  

Candid

Candid’s team also added 21 new metropolitan statistical areas (MSAs) to the report this year to allow for greater geographic comparisons. This allowed us to produce the most complete analysis of fiscal year 2021 and illuminate the continued impact that 2020 had on the sector.

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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Storytelling Tips: Create Benchmarks for Comparison One final piece of advice I’ll share about measuring the ROI on stories is to have a benchmark for comparison.

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Data to support the relentless pursuit of racial equity 

Candid

This was a considerable commitment, but many in the sector saw a need to measure the impact and effectiveness of such funding—specifically, whether the funds were going to nonprofits led by communities of color or to more traditional, white-led institutions. We decided to develop a shared definition is for benchmarking only.

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Online Benchmark Reveals Key Insights for Nonprofits in 2017

Connection Cafe

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. Data showcases impact and lets us know how far off/on track we are. The ultimate benchmark, the one that really matters, is YOUR performance. Just between us, I’ve grown to love analytics.

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Key End of Year Giving Trends: Giving Tuesday vs. December 31

Qgiv

As always, make sure you account for your organization’s unique history by taking any giving trends found in your donor database into consideration alongside this industry comparison. According to MR Benchmarks 2023 , both Giving Tuesday and December 31 saw a 13% decline in overall revenue compared to 2021.

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7th Annual Nonprofit Technology Staffing & Investments Report: A Closer Look (Staffing Levels)

NTEN

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. So, how did these various question formats impact responses/results?

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