The Storytelling Non-profit

JANUARY 24, 2022

Begin with the End in Mind: What’s Your Desired Outcome? The very best advice I can give you on storytelling is to always start with the end in mind. Arguably, measuring ROI on any kind of communication or marketing activity is a channel. The Marketo blog has a great deep dive on why this is and what you can do about it.

ROI 67

ROI Storytelling Measure Story 67

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Neon CRM

JANUARY 25, 2024

In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Channel the audience reading your newsletter—what’s helpful to them? Mind Your Design When you use consistent branding , members will learn to associate your organization with a certain look.

Newsletter 52

Newsletter Content Ideas Tips 52

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Nurture donor relationships through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Qgiv

OCTOBER 3, 2023

ET, making the morning and early afternoon the best time to schedule appeals on your different marketing channels. According to MR Benchmarks 2023 , both Giving Tuesday and December 31 saw a 13% decline in overall revenue compared to 2021. On Giving Tuesday 2022, Qgiv’s platform saw the largest amount of donations occur between 10 a.m.

Trend 52

Trend Giving Social Media Gift 52

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. sure also to include the overhead rate of staffing and running your nonprofit.

Action 73

Action Report Practice Fundraising 73

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. having your marketing team launch a new campaign and explore a different communication channel). To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data.

Analytics 52

Analytics Data Giving Metrics 52

Givinga

APRIL 6, 2021

It’s also important to set goals and benchmarks to track the progress of your corporate giving program, whether that is to achieve a certain percentage of employees engaged in giving, reaching the total matching funds, or another objective. Do you want to support local community issues or global issues?

Program 40

Program Giving Platform Companies 40

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. Utilize naming opportunities to recognize above described benchmarks. Saying Thanks. Looking for information on increasing event fundraising revenue?

Relationship 208

Relationship Raise Tips Fundraising 208

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! But what about reach?

email 52

email Rate ROI Social Media 52

Forum One

JANUARY 19, 2023

Think beyond “your website” Your digital ecosystem —which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms—is the entry point through which your target audiences experience your organization. Planning to redesign your site?

Websites 61

Websites Change Management Digital Government 61

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. Keep these key elements top of mind as you approach, execute, and launch your next website. Think beyond the website.

Websites 58

Websites Strategy Change Management Digital 58

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Whole Whale

AUGUST 25, 2021

Whether you’re a nonprofit leader or nonprofit curious, there are some key numbers to keep in mind related to nonprofits, giving, and the growing giving landscape. It’s especially important to keep this in mind for millennial donors, who give just below $500 annually, and are most likely to use a matching gift. 2015 Stats.

Stats 96

Stats Trend Mail Fundraising 96

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Top feature: Slack’s foundational feature is channels.

Software 84

Software Free Tools Adobe 84

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

The Pew surveys point out these benchmarks: • Nearly 20 million of the 225 million Twitter users follow 60 or more Twitter accounts and nearly 2 million follow more than 500 accounts. Being strategically future-minded. Synthesizing (being able to bring together details from many sources). The ability to concentrate.

Network 110

Network Work System Teen 110

Connection Cafe

OCTOBER 10, 2019

According to the 2018 Blackbaud Luminate Online Benchmark Report , sustainer revenue made up just 4.49% of total online revenue in hospitals and hospital foundations, compared with 10.87% of all included organizations. You don’t mind paying $10.99/mo. Why have healthcare organizations not embraced sustainer giving? for Netflix, right?

Giving 28

Giving Time Organization Blackbaud 28

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. 6 elements your fundraising strategy should include.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Get Fully Funded

MAY 16, 2022

They’re more likely to mention your organization on their social media channels and in casual conversations with friends and family. There’s your benchmark for figuring out how YOUR monthly giving program is doing. Click To Tweet. Many will give to your Giving Tuesday and year-end campaigns in addition to their monthly gifts.

Donor 128

Donor Nonprofit Gift Missouri 128

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Keep in mind that not all stories need to be long-form. Pencils of Promise is also very good at this.

Charity 128

Charity Lesson Marketing Digital 128

Everyaction

JULY 18, 2018

Examples include goals for implementing new fundraising channels or techniques, top prospects you hope to engage, check-in points along your timeline, and any limitations that could keep you from adjusting the plan as necessary to account for challenges that arise.

Guide 108

Guide Fundraising Nonprofit Template 108

Care2

DECEMBER 16, 2013

The big question on every nonprofit organizations'' mind is, will this Donate button help their charity raise a decent amount of money? BTW, you should check out the Nonprofit Social Networking Benchmark Report , which historically shows that the majority of nonprofits have not raised a dime on Facebook.

Facebook 78

Facebook Donation Disaster Social Network 78

Connection Cafe

MAY 19, 2014

One of the more interesting findings from the recently released 2014 M+R Benchmarks Study was that fundraising emails did not have a higher conversion rate in December. Over the past several years, you’ve likely heard a lot about the importance of sending a multi-channel end-of-year campaign. According to the study, 6.9

email 39

email Time Fundraising Rate 39

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Her company helps mission-led businesses succeed, and also connect socially minded investors with “impact investing” opportunities, where they can generate both financial returns and social impact. If you want to go for extra credit, you can also do sector benchmarking with resources like B Analytics and CSR HUB.

Measure 50

Measure Impact Program San Francisco 50

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Keep that in mind as your present your case for support. Position the Ask. Be Ready for Questions.

Technology 44

Technology Leadership Offline Demographics 44

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Bosses and boards need to know how investment in new media strategies, channels, and content will move the needle.

Content 37

Content Communication Marketing Strategy 37

Connection Cafe

AUGUST 1, 2013

According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising. But keep in mind that your goal, on the first attempt is to try to find the appropriate solution for your nonprofit.

Offline 38

Offline Support Online Donor 38

Connection Cafe

MARCH 30, 2012

Here are a few fun tidbits: The San Francisco metro area is almost 4 times larger than the Vancouver metro area (almost 7 million in population vs. Vancouver’s slightly over 2 million), so keep that in mind when hailing a cab. Be on the lookout for the Convio 2012 Benchmark Study (coming soon!)

San Francisco 49

San Francisco NTC Canada Stats 49

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Bosses and boards need to know how investment in new media strategies, channels, and content will move the needle.

Content 30

Content Communication Marketing Strategy 30

Connection Cafe

MAY 27, 2011

If ever there was a doubt in your mind about the multichannel approach, this will dispel it. A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. Introduce online landing pages in the direct mail pieces to encourage donations be made through an additional channel.

America 24

America Results Volunteer Offline 24

Connection Cafe

JANUARY 12, 2014

In this npEngage post, One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014 , Frank Barry has rallied some of the industry’s brightest minds to weigh-in on the #1 key to a successful donor retention strategy. I’ve got one on my mind. Take a look.

Communication 32

Communication Retention Childhood Statistics 32

CauseVox

OCTOBER 11, 2021

Keep in mind that some activities and events can require a lot more time, budget, and staff, so be very thoughtful about what you plan on top of all of your other year-end campaign activities. Keep in mind, the average donation during a matching campaign is 51% higher than without! Manage and maintain the relationship.

Guide 73

Guide Giving Campaign Social Media 73

Connection Cafe

SEPTEMBER 3, 2015

Unlike other benchmark reports, this one actually gives concrete recommendations that everyone can apply to move the giving needle. 2011’s $FG II looked at how individuals, foundations, and advisors research nonprofits, and what information packaging or channel might result in more giving to high-performing nonprofits. $FG

Report 20

Report Donor Demographics Statistics 20

Bloomerang

MAY 30, 2022

Prepare your marketing channels. A strong fundraising plan also needs to include the marketing channels you’ll use to get the word out about your fundraising initiatives. These marketing channels might include: Social media. Then, focus your efforts on those channels to connect with the right people. Direct mail.

Guide 127

Guide Fundraising Social Media Channel 127

Neon CRM

MAY 17, 2023

If you’ve ever doubted that this is an effective fundraising tactic, here are some figures that will put your mind at ease. Email is the single most important communication channel and the most effective digital fundraising method. That’s a high-level benchmark; results for nonprofits will vary based on their size. per contact.

email 52

email Fundraising Benchmark Raise 52

Connection Cafe

MARCH 30, 2011

For example, they’re seeing the pictures of what’s going on in Japan – it’s on their mind all the time. What channel did they use? KB: Before you even get there you really want to establish your own non-emergency benchmarks for all acquisition sources. Do you even know your own benchmarks?

Disaster 26

Disaster Donor Japan Test 26

Classy

JUNE 24, 2021

Keep in mind, not all social media engagements are created equal. To learn user demographic and engagement stats for each channel, suggested post frequencies, and a sample week of nonprofit social media content, download the Nonprofit’s Social Media Content Planner now. . Benchmarking Your Engagement Rate. Link clicks.

Social Media 122

Social Media Track Conversation Media 122