EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. The click-through rate for mobile fundraising messages was 6.3

Mobile 130

Mobile Digital Fundraising Advocacy 130

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. Use a multi-channel approach. But for the nonprofit, those nickels and dimes add up.

Effective 278

Effective Fundraising Nonprofit Channel 278

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It’s a great guide for making the most of your channel-surfing donors.

Channel 118

Channel News Mail Blogger 118

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Make it personal: Personalized messaging can lead to a 26% increase in open rates.

Strategy 98

Strategy Measure Social Media Metrics 98

EveryAction

OCTOBER 26, 2022

Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. TechJury has reported that SMS open rates average 98%. Is there something you can do now to influence their end of year gift? Something that makes you stand out and lets your donors feel like the heroes that they are?

Donor 216

Donor Giving Gift Photo 216

Forum One

JANUARY 20, 2022

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Conversion rate (e.g., Response rate (how often did people reply directly to your email?). Open rate (was your subject line compelling enough to open the email?).

Metrics 74

Metrics Digital Strategy Rate 74

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 93

Online Fundraising Benchmark Adwords 93

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.

Rate 75

Rate email Advocacy Social Media 75

Care2

APRIL 9, 2013

Check out the data I pulled from the report that I think it worth comparing to your own organizations benchmarks. Overall, nonprofits are reaching new supporters more than ever across online channels. Email response rates are down, particularly around fundraising messaging. Email list sizes are continuing to grow at about 15%.

Rate 76

Rate email Benchmark Fundraising 76

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. Nonprofit Benchmark Studies'

Benchmark 70

Benchmark Studies Money Raise 70

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Email has been around a long time now, and frankly such a massive increase in a fairly mature channel took me a bit off guard. Open rates are flat. But it didn’t.

Benchmark 55

Benchmark Metrics Report Online 55

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. in January, looked at changes in giving behavior across all digital channels between control and test groups, 12/14 (when the first EOY appeal launched) through 12/31 (famously always the official end of EOY).

Fundraising 52

Fundraising Test Advocacy Metrics 52

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

ASU Lodestar Center

FEBRUARY 10, 2021

Clearly there is a gap between what nonprofit organizations identify as priorities and how they rate their effectiveness with technology. Nonprofits must embrace social media 100%—but not just as a communication or fundraising channel similar to others.

Impact 52

Impact Technology Arizona Channel 52

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. having your marketing team launch a new campaign and explore a different communication channel). To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data.

Analytics 52

Analytics Data Giving Metrics 52

NetWits

AUGUST 8, 2012

Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors. The Importance of Moving Donors Offline.

Offline 219

Offline Donor Online Fundraising 219

NetWits

NOVEMBER 15, 2011

While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – eNonprofit Benchmark study. On average fundraising responses rates range from.08% 13% – eNonprofit Benchmark Study. The average 1x donation is $60.00. – Blackbaud.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. sure also to include the overhead rate of staffing and running your nonprofit.

Action 75

Action Report Practice Fundraising 75

The Storytelling Non-profit

JANUARY 24, 2022

Arguably, measuring ROI on any kind of communication or marketing activity is a channel. Storytelling Tips: Create Benchmarks for Comparison One final piece of advice I’ll share about measuring the ROI on stories is to have a benchmark for comparison. Let’s do a deep dive on one example so you can see how this might work.

ROI 67

ROI Storytelling Measure Story 67

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Nurture donor relationships through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Connection Cafe

OCTOBER 12, 2016

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. Just 27% of online donations now result from email (according to the latest M+R Benchmark report ). ASC has a good example of an updated pop-up design that’s not intrusive. per dollar raised.

Channel 20

Channel Fundraising Benchmark Facebook 20

Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. Mailing to the most affluent zip codes will result in a higher response rate.

Mail 52

Mail Donor Strategy Files 52

M+R

FEBRUARY 4, 2021

Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks). SMS was 2020’s hottest not-so-new channel. The cause of such a large increase in revenue without a similar increase in the number of appeals is decidedly mixed.

Fundraising 98

Fundraising Gift Rate email 98

Whole Whale

AUGUST 25, 2021

Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Direct mail response rate: (to house): 9% Postage per letter: $0.50. Foundation giving was $58.46 Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Neon CRM

JANUARY 25, 2024

Impact Membership Retention Rate: How Associations Can Retain More Members 8 min read Read Now Tips for a Read-Worthy Member Newsletter As one of your organization’s central member communication hubs, your member newsletter is worth the time and effort it takes to get it right. Let’s get started!

Newsletter 52

Newsletter Content Ideas Tips 52

AFP Blog

APRIL 28, 2011

CharityVillage Research: Benchmark Study Shows Online’s Strength : "Web-based fundraising is coming of age. That’s the conclusion of the 2011 Convio Online Marketing Nonprofit Benchmark™ Study, which evaluated the results of nearly 600 nonprofit organizations that use Convio's software. In 2010, Convio’s clients raised more than $1.3

Benchmark 24

Benchmark Studies Research Convio 24

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Connection Cafe

MARCH 14, 2011

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. percent in 2009.

Convio 51

Convio Benchmark Studies Haiti 51

Care2

MARCH 14, 2011

Today, Convio released the Convio Online Marketing Benchmark Index Study. A key strength of this study is that it provides aggregate benchmarks for fundraising performance and benchmarks for specific industry segments or verticals, such as Environment and Wildlife and Animal Welfare. Key Findings: 1. Get online today!

Raise 75

Raise Money Online Convio 75

Care2

SEPTEMBER 30, 2014

The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. Make sure you cross promote your fundraising campaigns across multiple channels such as your website, email appeals, social networks, direct mail, telemarketing, etc. Click-Through Rates: How many people clicked on a donation link.

Studies 78

Studies Online Fundraising Nonprofit 78

Givinga

APRIL 6, 2021

It’s also important to set goals and benchmarks to track the progress of your corporate giving program, whether that is to achieve a certain percentage of employees engaged in giving, reaching the total matching funds, or another objective. Do you want to support local community issues or global issues?

Program 40

Program Giving Platform Companies 40

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising Rate ROI 77

NetWits

MAY 19, 2011

Specific audience-centric communications will help you relate to individual constituents and give you the ability to track response rates based on each group. Utilize naming opportunities to recognize above described benchmarks. This type of data will allow you to determine further or future prioritization and/or resources. 2) Educate.

Relationship 208

Relationship Raise Tips Fundraising 208

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. Top feature: Donorbox’s UltraSwift Checkout feature allows donors to quickly complete payments in just a few clicks, promoting higher conversion rates.

Software 86

Software Free Tools Adobe 86

Care2

MARCH 23, 2009

Direct Mail response rates continue to decline. Online donors have slightly lower retention rates overall than traditional donors. Tags: Case Studies Direct Marketing Nonprofit Benchmark Studies Online Fundraising. Direct Mail donors -- who are the primary giving source for most organizations –- rarely give online.

Channel 42

Channel Case Study Fundraising Offline 42