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Google’s AI Search Experience: What advertisers need to know

M+R

Earlier this month, Google began rolling out their generative AI experience in search to everyone in the US. If you’ve Googled, well, anything lately, you’ve probably seen Google’s generative AI experience, aka an AI-generated answer at the very top of the search page (above ads and organic results). What is this?

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Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About

M+R

If you’ve ever run digital display or video ads for your nonprofit, you’ve almost certainly used cookies. A few things to consider: Reduce reliance on the channels most affected by this shift (display and video) while you reassess your approach to audience-building and reporting. They’re fundamental to the ad-supported internet.

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6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Nonprofit Tech for Good

ProTip: To discover new hashtags related to your mission, Best-Hashtags has a free search service for Instagram, Twitter and Pinterest. User generated content or UGC is any form of content such as photos, videos, text, or audio that has been posted by individuals. But this shouldn’t rule out focusing on supporters.

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Part 2: Social Media Trends worth leaving behind in 2021

Media Cause

Long-Form Video Content. The extended long-form video simply can’t compete. Aside from the king of video Youtube—which has created their very own version of a short-form video platform “Youtube Shorts ” to stay in the race. ?According Google search demand for Instagram Reels has grown by 22%. Audio Social Spaces.

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[Guide] Creating Video for Nonprofits

The Science Behind Engaging your Supporters

When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. The original DIY video platform, YouTube, is now the world's second largest social network and search engine.

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Nonprofit Advertising Best Practices

Media Cause

If your goal is conversions, Facebook and Search Ads might be a better fit. If you have access to several creative resources where you can design various ads specs and maybe even video, this also will influence where you want to advertise. . If you have a small budget, using social media platforms and search is a great place to start.

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TikTok Strategies for Making a Real Impact

Media Cause

The hashtags #socialjustice and #socialjusticetiktok have over 300M views, with videos from thousands of creators speaking on critical issues, including gun reform, labor rights, abortion access, and more. trending audio clips, popular videos to stitch, etc.) Prepare for angry comments to flood your video if you hit a nerve.

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