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Rethink, reuse, and repurpose: How to create more social media content with less work

Candid

Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). And our social media efforts are an extension of that.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Once you map this all out, write the PSA out in script fashion word for word.

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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later.

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Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts 

Candid

What began as a three-month experiment has now blossomed into a consistent social media video production program. While we are definitely not experts (every day we discover something new), we wanted to share what we have learned over the past year doing social media video. It started as a 90-second video script.

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Social SEO and the Rise of Alternative Search

Media Cause

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Now what exactly does it mean when we talk about social SEO? That’s Social SEO at work.

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7 Video Conferencing Tips To Get You Through Social Distancing—And Beyond

Global Giving

When we enter a new social situation, we pick up on nonverbal cues on how to act in that scenario. Do this by writing a bullet point script before, covering every point you want to make and add slides to match the main points. But virtual events are harder to dip in and out of, and should really stick to the script.

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Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We You can make a video with your smartphone and share it on your social channels without spending any money. For a longer video, consider writing a script. We don’t have the budget for videos.”

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