Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Flickr Photo by Soyignatius. Take Crowdtangle as an example.

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Content Arts Guidelines News 119

Bloomerang

JULY 26, 2021

You already know the benefit of social media to reach wider audiences. Post content that encourages people to share and engage, directing your audience back to your website whenever possible to generate more traffic. You can always add or subtract platforms as you grow or your audience behavior changes. .

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Achieve

FEBRUARY 2, 2024

As you explore these new giving options, think about your target audience and determine which donation avenues would most appeal to your supporters. Matching Gifts Matching gifts are a form of corporate philanthropy in which companies commit to financially matching their employees’ contributions to nonprofits, often at a 1:1 ratio.

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NonProfit Hub

MAY 3, 2019

From social media analytics, you can uncover tons of insightful information about your organization’s online presence, from the best time of day to post, to which type of content your audience engages with most, to how much your accounts have grown over time—and so much more. Your audience. How old are they? Where do they live?

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Social Media Analytics Media Social 68

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 10, 2012

One of the points he made during our planning call is that in order to curate, you need two sets of tools – news discovery and curation tools. News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general keywords searches or general news sites.

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News Tools Skype Aggregator 94

Nonprofits Source

DECEMBER 12, 2022

For example, blue conveys feelings like trust and authority in audiences, while red is often associated with passion. By prioritizing accessibility in your design, you’ll open your nonprofit up to wider audiences, expanding your support base. Choose a few colours that work well together and speak to your organization’s values.

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Digital Build Websites Nonprofit 52

sgEngage

NOVEMBER 3, 2021

Match ratios (i.e., When you include your searchable company database on your nonprofit website, donation form, and more, a number of donors will likely take the initiative to search for their employer and follow up on a match request. greater than $50, less than $10,000). 2:1 for full-time employees, 1:1 for retirees).

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Qgiv

MARCH 28, 2022

It’s essential to budget accurately and keep in mind your expense ratios when you’re planning an event. Consider your audience when you’re making this decision and take note of what other organizations in your area are doing. When you’re searching for sponsors, a great place to start is by looking in your community.

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Money Sponsor Grant Nonprofit 52

Allegiance Group

JUNE 7, 2023

Use “ young orangutan in a forest that is facing deforestation ” vs. “ orangutan “ PRO TIP: Having correct and appropriate alt tags help your website’s search engine optimization , which can boost your visibility and findability in the search engines.

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sgEngage

MARCH 30, 2022

Audience: Think through who you picture visiting your site (you might even have some site data to inform your thinking). If it isn’t, you could be missing out on opportunities to engage a larger swath of your audience. To avoid this, you should optimize for accessibility. Review the Web Content Accessibility Guidel ines.

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Nonprofits Source

AUGUST 31, 2023

If you already have an audience in front of you, don’t be afraid to promote your upcoming events—whether you’re planning a dance-a-thon or participating in a webinar or panel. Businesses tend to match their employees’ donations at a 1:1 ratio, though some match as high as 4:1. Promote events in your existing materials and programs.

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Websites Results Fundraising Social Media 52

Nonprofits Source

OCTOBER 2, 2023

When corporate partners share information about your nonprofit with their customers and employees, they can introduce your mission to a wider audience of potential new supporters. Most businesses match at a 1:1 ratio, but some will match at a 2:1, 3:1, or even 4:1 proportion. Greater marketing reach. Stable, reliable partnerships.

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Philanthropy Grant Sponsor Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Automating Listening: You can automate your listening by using a tool like Tweetscan and search for particular terms - like nonprofit. What's cool is that you grab an RSS of the search). It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?" My ratio is 2.4, Did it surprise?

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Twitter Ratio Google Artist 74

Achieve

AUGUST 27, 2021

This research method has the innate ability to uncover valuable information on prospective donors, helping your organization better understand its audience and determine key cultivation steps. . Wealth screening is a valuable process because it allows you to narrow your major donor search to those who are wealthy enough to make such a gift.

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Nonprofits Source

SEPTEMBER 27, 2023

Simply determine a match ratio, such as 1:1 or 2:1, and donate as the requests come in! A broader audience with which to share nonprofit missions. Leverage Google Ads to make sure anyone who searches for your company finds information about your charitable giving, driving more traffic to those landing pages.

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Zen and the Art of Nonprofit Technology

JANUARY 6, 2007

I think that it is certainly possible to disseminate some guidelines (that some people will pay attention to) for the use of the nptech tag that could increase the signal/noise ratio. Or adding another tag that indicates audience as Allan Benamer has suggested for his manseo search engine? What do those guidelines look like?

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Nonprofits Source

OCTOBER 9, 2023

According to Loop , “A beautiful and well-crafted nonprofit website will draw your audience in, instill a sense of trust, and compel people to take action.” Website accessibility can also be helpful for older audiences who may have more difficulty navigating online content and makes websites more user-friendly in general. The WCAG 2.1

FAQ 52

FAQ Accessibility Websites Design 52

Care2

APRIL 22, 2009

I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. If I were to put a ratio on it, I wouldnt want to exceed 30% self-promotional content to about 70% links to other things. I think the medium is just too fluid for that.

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Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2007

The semantic web and the continued evolution of search, data design, and user interface design will help. Or adding another tag that indicates audience as Allan Benamer has suggested ? In the comments of Gavin's post Marnie Webb tells us: On a day to day level, I do find the tag useful when I combine it w/ other searches.

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Guidelines Nptech Folksonomy Tag 50

Connection Cafe

JANUARY 13, 2020

In terms of visual frontend elements, the contrast ratio between your site’s text and its background is key. This is especially important if search engine optimization, or SEO, figures into your marketing strategies. If you actively update your organization’s blog or newsfeed (and you should!),

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Websites Design Site Web 35

CauseVox

SEPTEMBER 12, 2023

Simply put, it’s a digital resource that you create once and then use repeatedly to help your target audience. Rarely are they actively searching for nonprofits to support. Do Market Research The goal for your lead magnet is to create a resource that people may find when they are using a search engine.

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Process Donor Search Nonprofit 89

Nonprofits Source

NOVEMBER 21, 2022

The Microsoft Ad Grant categorizes information based on what potential supporters are searching for. With Microsoft Ad Grants, your informative, valuable content can reach the right audience. SEO, or search engine optimization, is the strategy your nonprofit uses to rank highly on search engines. .

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Grant Nonprofit Digital Metrics 97

Nonprofits Source

NOVEMBER 8, 2022

Define your audience. Your content has the power to create an emotional connection with audience members, motivating them to support your cause. With the right content strategy, you can develop stronger bonds with your audience that lead to long-lasting relationships. . Define your audience. Research your target audience.

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Content Strategy Create Websites 75

Qgiv

JULY 21, 2022

When you go where your donors are, you expand your reach to a larger potential audience. Digital Layered Campaigns with Paid Search, SEO and Display Ads – by Stephanie Tippitt, BDI Essential Nonprofit Marketing Best Practices and 3 Marketing Channels to Try – by Scott G. Looking to grow your nonprofit fundraising program?

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Channel Marketing Fundraising Nonprofit 59

Get Fully Funded

FEBRUARY 23, 2022

The average nonprofit loses 22% – 30% of email subscribers over the course of a year; which means if you aren’t growing your audience at least 30% per year, your reach is shrinking! What are people searching for online related to these issues and questions? What does your audience think about resources you’re proposing?

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Question Effective Donor eBook 69

Nonprofits Source

FEBRUARY 25, 2017

How content marketing impacts search ranking results (and why that matters). How to set up Google Search Console. No marketer would disagree in the benefits of content marketing or Search Engine Optimization (SEO) for nonprofits. The purpose of this exercise is to ensure your message resonates with your audience.

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Content Leadership Marketing Files 40

Museum 2.0

JULY 25, 2007

museums is a website on which visitors can search for museums in the North East region of England. museums allows users to search by "museum trails," interests that range from beer to yucky things to dressing up to space. keeping the kids happy , with helpful content for specific audiences. But it's not a typical directory.

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Museum Experiment Personal Ratio 20

Bloomerang

JULY 6, 2022

Mobile users make up a growing number of online donation transactions, meaning your online donation page must be mobile-friendly to reach their audience segment. Use A/B testing to determine whether your unique audience responds more positively to a multi-step or single-page donation form. From a Google search. From Twitter.

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Donation Practice Gift Nonprofit 89

Bloomerang

JUNE 20, 2023

This is also the time to create marketing materials for each segment of your nonprofit audience. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. With a Google Ad campaign, your organization can bid on relevant keywords to earn ad spots at the top of search results pages.

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Ideas Guide Online Fundraising 96

Bloomerang

JULY 20, 2023

This is also the time to create marketing materials for each segment of your nonprofit audience. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. With a Google Ad campaign, your organization can bid on relevant keywords to earn ad spots at the top of search results pages.

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Ideas Online Fundraising Tips 79

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2012

A good curator also knows their audience. Curation is all about helping your audience dive in and make sense of a specific topic, issue, event or news story. Fast forward to today, I link both these ideas, but have now realized that content curation – the good practice of it – can help reduce that feeling.

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Content Reflection NTEN Benefit 105

Bloomerang

JANUARY 7, 2022

This shows that you’ve segmented your audience and specified the content of the email. This is an incredibly effective opportunity if your nonprofit is looking to acquire new supporters because the strategy uses social proof to appeal to new audiences. This event idea is possible for both in-person and remote audiences.

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Campaign Ideas Giving Tips 97

Connection Cafe

JULY 28, 2020

Since positive health outcomes are seen from a higher ratio of social health dollars verses traditional health spending, community impact aligns with philanthropist interest in an innovative, higher ROI (Bradley et al., Within the first two months, the joint venture raised $25M and distributed $17.3M

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Philanthropy Impact Community Atlanta 31

Get Fully Funded

DECEMBER 1, 2010

The simplest place to start the search for new donors is with those closest to your organization – Board, staff, volunteers, friends, and users of your organization’s program or services. The important thing is to stay in touch regularly with your audience. You simply must be adding new donors each year just to maintain your numbers.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Analyzing your blog content First, you need to set overall goals for your blog and understand your audience. If you use Wordpress, Joost Blog Metrics will give you a post-to-comment ratio. Look at the referral traffic (including which sites visitors to your site click from or what keywords they searched to get to your site or blog).

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Measure Tips Metrics Bookmarking 95

Nonprofits Source

JANUARY 13, 2017

Understand How Search Engines View Content. Search engines are becoming more sophisticated by the day. But, times have changed and Google is increasingly rewarding sites that provide relevant and useful answers to user searches. . These sites plummeted in search rankings losing valuable traffic to their website.

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Research Marketing Case Study Search 89

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Audience Growth (content consumption ??? Audience Growth. And how has the audience grown overtime? I want people who find me via a google search to want to stick around and join the conversation, not click away. I think the more important metric here is RSS subscriber trends or what Kaushik called "off-site audience."

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