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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115
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Why You Need to Prepare for Google’s Mobile-Index

Achieve

In October 2016 Garry Illyes, a webmaster trends analyst with Google[1], announced that the number one search engine was going to rollout a separate mobile-index. This means that throughout the next few months Google will use a new algorithm to rank its search listings based solely on the mobile version of your website.

Mobile 52
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Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Flickr Photo by Soyignatius. Take Crowdtangle as an example.

Content 119
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Neuromarketing Explained

NonProfit Hub

Neuromarketing is based on insights from psychology and neuroscience, helping organizations get to know their audience and to learn the best motivational approaches to encourage giving. Thanks to neuromarketing, organizations can promote their brands based on the way their target audiences’ brains work. This is not a bad thing.

Brain 68
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What is Corporate Philanthropy? What Nonprofits Need to Know

Nonprofits Source

In this guide, we’ll review the basics of corporate philanthropy so that your nonprofit can start earning more through this lucrative funding source. When corporate partners share information about your nonprofit with their customers and employees, they can introduce your mission to a wider audience of potential new supporters.

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Website Design for NGOs: 5 Essential Strategies

sgEngage

Audience: Think through who you picture visiting your site (you might even have some site data to inform your thinking). If it isn’t, you could be missing out on opportunities to engage a larger swath of your audience. Review the Web Content Accessibility Guidel ines. To avoid this, you should optimize for accessibility.

Design 78
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How Do Nonprofits Make Money?

Qgiv

It’s essential to budget accurately and keep in mind your expense ratios when you’re planning an event. Consider your audience when you’re making this decision and take note of what other organizations in your area are doing. When you’re searching for sponsors, a great place to start is by looking in your community.

Money 52