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From Dusty Boxes to Digital Gold: Transforming Nonprofit Histories into Fundraising Assets with Digital Archives

Allegiance Group

This is more than just scanning old photos and adding them to an online database. Many organizations will simply scan in documents and photos, upload them to a server, and call it a day. And that photo is often in a small file format, like a JPEG, PNG, or PDF, that computers may not even be able to read soon.

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Be Engaging: Four Plugins That Foster Audience Loyalty

Byte Technology

Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch.

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Meta descriptions and tagging Interns can be given assignments to clean up tagging and past content on platforms like YouTube or Pinterest which will help discoverability. Custom photo stock This is a fun excuse for an intern to run around the office and any physical sites to take good pictures of work in action.

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Reach New Audiences with Facebook Geolocation

Achieve

billion users, how do you locate your target audience and direct their gaze your way? geolocation” the marketing buzzword of 2017, and we don’t disagree – so we looked closer at two ways geolocation can activate Facebook audiences around your nonprofit. refine your audience by location. refine your audience by location.

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How To Recruit New Members for Your Association on Social Media

Nonprofit Tech for Good

The first thing that you’ll need to do is start creating content that will attract your target audience. This will give you the best chance of getting your posts in front of your target audience. You might want to hire a photographer for events, then get participant’s permission to tag them in photos on social media.

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How Nonprofits Can Steward Corporate Donors on Social Media

Nonprofit Tech for Good

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. Many of its partners have loyal audiences on social media. Feeding America.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Don’t be a photo tag spammer either! Upload powerful photos and videos.

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