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Guest Post by Nina Simon -- Self-Expression is Overrated: Better Constraints Make Better Participatory Experiences

Beth's Blog: How Nonprofits Can Use Social Media

When I talk about designing participatory experiences, I often show the above graphic from Forrester Research. Forrester created the “social technographics” profile tool to help businesses understand the way different audiences engage with social media (and you can read more of my thoughts on it here ).

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Self-Expression is Overrated: Better Constraints Make Better Participatory Experiences

Museum 2.0

When I talk about designing participatory experiences, I often show the above graphic from Forrester Research. Forrester created the “social technographics” profile tool to help businesses understand the way different audiences engage with social media (and you can read more of my thoughts on it here ).

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Why Are So Many Participatory Experiences Focused on Teens?

Museum 2.0

Over the past year, I've noticed a strange trend in the calls I receive about upcoming participatory museum projects: the majority of them are being planned for teen audiences. Why are teens over-represented in participatory projects? The first of these reasons is practical.

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Avoiding the Participatory Ghetto: Are Museums Evolving with their Innovative Web Strategies?

Museum 2.0

I’d never attended before and was impressed by many very smart, international people doing radical projects to make museum collections and experiences accessible and participatory online. Are participatory activities happening on the web because that is the best place for them? You join the Brooklyn Museum’s posse.

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How Can You Attract New Audiences Without Alienating Your Base?

Museum 2.0

Most of my work contracts involve a conversation that goes something like this: "We want to find ways to make our institution more participatory and lively." We want to cultivate a more diverse audience, especially younger people, and we want to do it authentically." Audience development is not an exercise in concentric circles.

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The Participatory Museum Process Part 4: Adventures in Self-Publishing

Museum 2.0

This is the final segment in a four-part series about writing The Participatory Museum. This posts explains why and how I self-published The Participatory Museum. While some aspects are quite technical and specific, it should be useful for anyone considering writing a book for a niche audience. Check out the other parts here.

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Creative Profiling: Tools for Defining and Understanding Your Audience

Museum 2.0

And now, the research group Forrester provides new insights about different kinds of participatory styles among users of social media sites. Forrester suggests that companies use their profiling tool (and related custom research services) to understand the behaviors and desires of target audiences, and then provide experiences accordingly.

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