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Audience Engagement Conversation at Western Museums Association

Museum 2.0

The Western Museum Association was kind enough to invite me to speak on a panel about engagement at their annual meeting in Boise. Phillip’s early remark about museums was an invocation for everyone. As an outsider, he immediately saw that museums were operating “under a business model that doesn’t work.”

Museum 30
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What is Audience Engagement?

Museum 2.0

Audience engagement is the easiest and hardest thing about our work. And our museum change rate is glacial. The clash is basically the thing that keeps museum leaders up at night. How do we make the right changes to make the most of audience engagement given our museum culture? Let’s start with the easy.

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Audience-Engagement Successes and Failures

Museum 2.0

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. We did what we could to foster audiences who thought like us.

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Who are we, museums?

Museum 2.0

They get a cookie, and leave their desks for 15 minutes, interact with colleagues from outside their silo, and I get a bit more insight as we build our audience engagement plan. Then, I get home, confined to the couch with a terrible sinus headache, to find ICOM was debating the definition of a museum. A different sort of ache began.

Museum 39
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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Why does your museum open its doors each day? By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. To put it simply, it means communicating with your audiences in a curated and meaningful way. Let’s dive in. Where are they located?

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Best of the Decade for Museums

Museum 2.0

Written by Seema Rao Last month, I shared some of my thoughts about the best of museums over the last decades. (I I'll mention now, Kate Livingston, listed Museum Twitter as one of the best things, and I definitely thought this as I read people's responses. Many respondents talked about a fundamental shift in museums from them to us.

Museum 32
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A Decade of Museums and Museum Work

Museum 2.0

I was thinking I’d do a few alternative histories of museums for the first post of the last month of the decade. As I imagined a world without the many museum tech projects of the decade, I felt inherently sad about the imagining away the successes that friends and colleagues have enjoying. But I couldn’t get there.

Museum 21