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10 Top Virtual Events from the Tech Industry

AccelEvents

One of the best ways to showcase new tech designs and products is through an industry event. Ever since virtual events first became possible, the tech industry has been all over this space. And now, more than ever, tech has risen to the challenge and hosted some of the biggest most important tech virtual events this year. .

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How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

Nonprofit Tech for Good

When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. There are two phases to develop a Nonprofit Digital Sponsorship: Phase 1: Identify Your Audience & Partner(s).

Raise 325
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10 Top Virtual Events from the Tech Industry

AccelEvents

One of the best ways to showcase new tech designs and products is through an industry event. Ever since virtual events first became possible, the tech industry has been all over this space. And now, more than ever, tech has risen to the challenge and hosted some of the biggest most important tech virtual events this year. .

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them. It will use that model to find 50,000 people who are similar to the first 50.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

This caused major issues primarily with conversion tracking, retargeting audience sizes, and lookalike audiences. So Meta was left with only a handful of trackable conversions that they use to optimize their ads and model their lookalike models. In fact, this update has caused a significant decline in Meta ROAS recently.

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Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits

Nonprofit Tech for Good

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. By showcasing the real stories of those they assist, they create an emotional connection with their audience, evoking empathy and compassion.

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Scout Quest + ads: a perfect match

M+R

Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience. Once you’ve uploaded Scout Quest audiences into your ad platform, the next step is also very straightforward: Use those audiences to create your own lookalikes based on your super users and test them against other targeting options.