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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

And for Oatly, that is on purpose; I am exactly the customer they have in mind. Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. People like surveys that are short and sweet. For me, it’s Oatly.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Make eye contact with your audience. Say their name.

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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. This analysis can help guide you towards what best engages your target audiences.

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Disruption Sunny Side Up 

.orgSource

It happens when smart people with guts and irrepressible creative energy are left to their own devices. I hope you enjoy this snapshot of a conversation that left me with more questions than answers, a place where I always love to be. They get invited to places like Davos, but it’s not their speed.

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Are AI and EI an Odd Couple? Nope, Pairing Bytes With Behavior Is a Perfect Match

.orgSource

Human drivers center digital initiatives where they need to be—on people. The ability to understand and manage your own emotions as well as those of volunteers, employees, and other constituents, is an indispensable quality for leadership in this people-centric environment. Our teams are critically important.

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3 Effective Tools for (Re)Branding Your Nonprofit

Nonprofit Tech for Good

It is recommended that you form a Branding Committee of no more than 10 people, made up of a variety of your constituents — board members, senior and junior staff, members at-large, donors, and colleagues. In many cases, you’ll have to employ a bit of “institutional psychology” to probe the hearts and minds that shape your organization.

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4 Tips for Managing Massive Nonprofit Fundraising Events

Nonprofit Tech for Good

people who want to help. Understand Your Audience. A good CRM like HubSpot or EveryAction can help you do that, or if not, pulling available data into a centralized “source of truth” is a good place to start. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

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