Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

Create 169

Create Strategy Associations Registration 169

Bloomerang

APRIL 17, 2024

Fortunately, data can help you make good decisions during uncertain times. Living in uncertain times Recent events have led to uncertainty in today’s world. Do you find yourself asking how to pivot during uncertain times? Will you bring in enough money to survive during these uncertain times?

Data 99

Data Metrics Measure Goal 99

Association Analytics

JUNE 21, 2023

This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. Set up your KPI and metrics! This blog post provides additional recommendations for creating key metrics that align with your strategic objectives. credits offered).

Associations 319

Associations Challenge Data Taxonomy 319

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Sidenote: if you weren't able to join us for this month's webinar, make sure to follow EveryAction on Twitter + keep up with our virtual and in-person events to join us next time!

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 298

Digital Strategy Guide Create 298

Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base.

Practice 243

Practice Fundraising Guide Channel 243

NonProfit PRO

SEPTEMBER 21, 2021

This resource contains five key tactics designed to help you raise more at year-end by knowing what metrics matter; craft compelling campaigns by learning what messages will resonate most with your target audiences; save your team precious time at year-end through automation.

Fundraising 182

Fundraising Metrics Attention Guide 182

Nonprofit Tech for Good

APRIL 20, 2020

When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. There are two phases to develop a Nonprofit Digital Sponsorship: Phase 1: Identify Your Audience & Partner(s).

Raise 325

Raise Fund Phase Audience 325

M+R

MARCH 11, 2024

Read time: 2 minutes Did you miss our latest webinar about Scout Quest, our privacy-focused one-of-a-kind online data co-op? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. Get the full webinar recording here ! Have a question? Just not sure?

Mail 73

Mail Results Benchmark United States 73

Association TV

MARCH 16, 2022

Usual suspects are headlines about post time, a hook, putting the right content in the right place and in front of the right people. for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? This is a killer example of knowing your audience.

Content 294

Content Create Headline Lithium 294

Bloomerang

MARCH 26, 2024

However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. It can be helpful to set up dashboards that give you a daily overview of key performance metrics and trends for each of your campaigns. It seems often easiest to “rinse and repeat” last year’s campaigns.

Campaign 83

Campaign Tips Online Fundraising 83

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 242

Facebook Fundraising ROI Virginia 242

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

Marketing 52

Marketing Guide Nonprofit Channel 52

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 74

Audio Podcast Content Phase 74

Forum One

JULY 6, 2023

How do your audiences feel about your organization and brand? It’s where a significant amount of your audience members will come to look for more information about you and to access key resources and products. Looking at both of these metrics together tells you much more than just one of them alone.

Measure 66

Measure Websites Metrics Track 66

Nonprofits Source

FEBRUARY 22, 2024

However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience.

WordPress 52

WordPress Content Strategy Create 52

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. Focus on Target Audiences. Are we fostering meaningful conversations with target audiences?

Metrics 75

Metrics Brain Social Media Social Network 75

Association Analytics

JULY 20, 2021

Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind. A talented, seasoned staff leading the project can greatly reduce your time to execute. Time to Value or Return on Investment. And we all know that time is money, right?)

Software 321

Software Build Analytics Associations 321

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. This is important for two main reasons: This is not a one-time purchase, but a monthly investment you will likely be making in perpetuity. How do they reach their audiences?

Application 272

Application Marketing Nonprofit Evaluation 272

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022.

Strategy 274

Strategy Fundraising Social Media Nonprofit 274

Whole Whale

APRIL 5, 2024

Ultimately, investing time in exploring ad libraries can lead to more successful campaigns, increased engagement, and greater impact for the nonprofit’s cause. Allows viewing ad creatives and analyzing spend patterns over time. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics.

Library 104

Library Influence Demographics Nonprofit 104

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.”

Metrics 101

Metrics Measure Analytics Method 101

Museum 2.0

OCTOBER 1, 2019

Audience engagement is the easiest and hardest thing about our work. We’re pretty good with time tickets. Many of us spend some quality time getting good stuff on the walls. Many of us spend some quality time getting good stuff on the walls. Audience engagement is part and parcel to the survival of our work.

Audience 36

Audience Museum Summary Rate 36

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The M+R report highlights that November is the biggest month for Facebook Fundraisers, accounting for nearly a quarter of yearly revenue in 2018, so there’s no better time than right now to evaluate and refine your plan.

Facebook 227

Facebook Raise Fundraising Audience 227

Association Analytics

FEBRUARY 14, 2022

This will save time and money. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. This will align the organization by having clear success metrics and KPIs.

Analytics 169

Analytics Language Associations Case Study 169

Candid

DECEMBER 12, 2022

Which one would you be most likely to remember when it comes time to make a recommendation? However, it is also worth noting that in addition to their advantages, producing a nonprofit explainer video often comes with a price tag and can be a time-consuming process. Get to know your audience. Craft a compelling storyline.

Video 106

Video Support Tips Audio 106

Museum 2.0

OCTOBER 8, 2019

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. As first-time parents, they are the focus of most attention, almost to a fault. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people.

Audience 38

Audience Museum Classes Library 38

EveryAction

JUNE 8, 2023

If your nonprofit does advocacy, you know that with this work, there are almost always consistent patterns of crisis management leading to later periods of denouement and down time. The goal is to move your position forward while engaging your supporter audience. Learn more at RubensteinImpactGroup.com !

Advocacy 143

Advocacy Local Audience Poll 143

Kindful

NOVEMBER 22, 2021

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . Taking time to read spreadsheets or reports full of data can be time consuming and overwhelming. I recommend looking at three key metrics. .

Results 62

Results Action Metrics Rate 62

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

Media Cause

JULY 11, 2023

Imagine having the power to communicate your cause, connect with donors, and mobilize your community, all while saving time and resources. Moreover, automating your email marketing translates to time saved, which can be strategically invested in other crucial areas like fundraising and community building. Why Automated Email Marketing?

email 52

email Service Marketing Metrics 52

Neon CRM

NOVEMBER 22, 2023

It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. You can do this quarterly, monthly, annually, or using your own set time period. Do you set donor acquisition goals?

Rate 52

Rate Track Donor Metrics 52

AccelEvents

JULY 28, 2021

Hybrid events are a great way to connect with audiences in different mediums. Essentially, an event organizer is being asked to put on two events (one for a live audience and one for a remote audience). This takes some thought and consideration as the needs and expectations of each audience will be different.

Ideas 98

Ideas Metrics Virtual Hosting 98

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). This is where a communications campaign can come in handy.

Communication 98

Communication Campaign Channel Measure 98

Candid

SEPTEMBER 7, 2023

Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. First, it saves time and energy.

YouTube 122

YouTube Tips Script Audio 122

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). Set a time period for the test. This is your road map.

Social Media 98

Social Media Data Strategy Media 98

Whole Whale

MARCH 15, 2023

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Sending retention emails is a great tactic to help with improving metrics and cleaning out your list.

email 75

email Difference Marketing Retention 75