Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. Metrics for Movements.

Design 99

Design Marketing Metrics Measure 99

Whole Whale

MAY 11, 2022

Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on. For a non-Shakespearean summary here is what is happening with the UA deprecation and how to plan. . analytics.js). .

Analytics 59

Analytics University Difference Metrics 59

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Neon CRM

NOVEMBER 8, 2023

If you’re a nonprofit, those ads can help you reach new audiences, connect with donors who are looking for a cause like yours, promote your events, and more. That means you can create ads and show them to targeted audiences when they visit any of those places online. The metrics you choose to track will be related to your goals.

Grant 52

Grant Google Track Guidelines 52

NetWits

APRIL 2, 2013

Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. In summary, don’t be fooled by the face value of open and click-through rates (the same could be said for fundraising, but more on that a little later).

Rate 139

Rate San Diego Open Benchmark 139

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

We make tweetable summaries for wonky reports. They take the curated content we share with them and translate it out to their audiences through the communications channels they maintain. With this data, we create reports, blog posts and other types of synthesis for external audiences. We pair actions with news.

Campaign 122

Campaign Conservancy Measure Method 122

DNL OmniMedia

DECEMBER 13, 2021

Equipped with supporter profiles and a log of all interactions, your nonprofit can craft a strategic plan for stewarding its audience members toward a desired next step– such as making a larger donation or signing up to attend an upcoming event. What does a CRM do for nonprofits? Marketing campaign management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. Define top audiences, and think through their preferences.

Content 272

Content Websites Tips Voice 272

Whole Whale

MAY 3, 2023

Chat-first offers instant information on a given topic based on a summary of the top 3-5 links. Avoid flooding your content with generic GPT, Grey Jacket content that looks like everyone else’s, because it will be wiped out and worse decrease audience trust. Track upstream search-side metrics.

Search 52

Search Grant Organization Voice 52

Whole Whale

MAY 3, 2023

Chat-first offers instant information on a given topic based on a summary of the top 3-5 links. Avoid flooding your content with generic GPT, Grey Jacket content that looks like everyone else’s, because it will be wiped out and worse decrease audience trust. Track upstream search-side metrics.

Search 52

Search Grant Organization Voice 52

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. If you are in need of a more engaging summary, a book may be a better way to get practical understanding of all the research at hand.

Hype 52

Hype Research Marketing Benchmark 52

Neon CRM

MAY 1, 2023

The steps are: Pick a target audience Determine your ask Set your goals Create a plan Ask and record Repeat the process These steps set a baseline for moves management, but they don’t humanize the process. It’s all about targets and numbers and metrics. Here’s how. The same process holds true for your other donors.

Management 52

Management Fundraising Library Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

What I wonder is whether difference audiences are being reached? Jeremiah Owyang's " Why Your Social Media Plan Should Include Success Metrics " post might help nonprofits identify some realistic short-term outcomes for social media implementation. KM4Dev has a section devoted to Social Network Analysis process and tools.

Summary 50

Summary Nptech Tag Tools 50

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! Segment donors.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Global Giving

DECEMBER 19, 2018

Similarly, while your tools may offer fantastic summaries and visualizations of your data, it’s up to you and your expertise in your subject are to communicate the context and narrative of your data clearly to your audience.

Trend 52

Trend Track Data Organization 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

We know that good practice is to establish SMART objectives for your social media strategy and identify the audience before you executive. “ I’ve looked at frequency of posting and day/time of the week, but have learned what my sweet spot is for my audience on Facebook and no longer track it on a regular basis. Page Views.

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Here’s a summary: There was a range of practice for using data and measurement to improve social media and demonstrate impact: Crawl. I did an assessment of participants current level of social media practice using my Crawl Walk Run Fly framework to better understand measurement practices. Does not know where to start.

Results 95

Results Data Charlotte Measure 95

Connection Cafe

NOVEMBER 2, 2020

If you were unable to attend the conference, we hope you can use the summary below to inspire thoughtful conversations at your institution and help in your planning for the new year. . . Streamlining communication for your audience . private and public 2-year and 4-year institutions. .

Virtual 28

Virtual Blackbaud Award Wisconsin 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Here’s a brief summary of the tip with a link to the full post with more tips. It has to resonate with your audience and connect back to your school experience. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also doing a session at the NTC in April called " Mapping Metrics To Strategy: Using Measurement To Improve Your Social Media Efforts " with panelists Wendy Harman, Red Cross, Qui Diaz, Livingston Communications , Danielle Brigida, NWF, and Susan Granger, PDF. Listening skills and tools upgraded. What works used for future campaigns.

Story 72

Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2010

Taking small steps – focused pilots – with a learning curve that isn’t too steep, identification of key metrics, and reflection and learning time at the end. 2. To capture summaries of the 2010 conference to show the richness of the content as a means to promote the event for 2011.

Conference 93

Conference Social Media Atlanta Award 93

Connection Cafe

JULY 9, 2013

What is the one key message you would like your target audience to take away from the site? What metrics will demonstrate a successful project? Target Audiences and what we know about them. Success metrics for the Project. What specific actions would you like your users to take when visiting your site?

Design 34

Design Process Web Summary 34

Tech Soup

MAY 26, 2011

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. The guest speakers then answered questions submitted by the viewing audience via chat. Data drives ACS' fundraising tactics and success.

Interaction 62

Interaction Fundraising Cancer Causes 62

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

DNL OmniMedia

DECEMBER 15, 2020

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. Finally, its predictable and repeatable impression metrics allow organizations to put their resources behind a “sure thing.”. However, once nonprofit technology entered the equation, it drastically optimized the process.

email 52

email Guide Marketing Online 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

And before even getting to the meat of the metrics, conceptual models, and ideas, the introduction provides a powerful case for using social media that is well articulated: For the first time in history, technology has reached a point where everyone has a voice. There's a lot to digest here.

Social Media 50

Social Media Influence Meme Media 50

Neon CRM

JUNE 6, 2023

Instead, you would write a compelling headline, a two-to-three sentence summary of the post, add a link to read more, and include it with a listing of other summaries like it. You’ll notice that the language of Ruby’s summary has been tweaked slightly. It will also feed into the metrics you get from that campaign later.

Content 52

Content Ideas Summary Metrics 52

Forum One

DECEMBER 7, 2023

Not only can users narrow down their search to the district level, they can then choose from various impact metrics to better understand specific factors, behaviors, outcomes, etc. Focus on key audiences Some data-driven sites want to reach audiences that are already deeply knowledgeable about the topic to which the data relates.

Policy 64

Policy Los Angeles Data California 64

CauseVox

JUNE 1, 2021

It allows you to win over your audience on an emotional level, which inspires them to take meaningful action. 5) Fundraising Metrics. The most straightforward performance metric is the dollar amount raised. This metric should reflect both online and offline donations, ideally, as close to real-time as possible.

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Remember, it's not the level , but whether it is a match to your audience. One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. What reading level is your blog?

Social Network 50

Social Network Nptech Tag Network 50

NTEN

MAY 27, 2010

It can be a challenge to get an audience with the top leadership. You have to be creative: offer to meet over lunch, coffee, prepare a summary of what you see in the strategic plan that asks probing questions that could lead to mutual ideas and extended discussion; chocolate works, too.

Tech 62

Tech Org Chart San Diego 62

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

CauseVox

JUNE 5, 2023

We’ve all been there: staring at a blank screen, desperately trying to create captivating social media fundraising content that resonates with our audience, while keeping up with the latest algorithms and trends. Expanding Your Donor Base: One of the key benefits of social media is its unparalleled ability to reach new audiences.

Social Media 62

Social Media Storytelling Media Effective 62

Qgiv

MAY 16, 2022

Executive summary. The next section of your grant proposal will be an executive summary of your project. With your executive summary, you need to concisely explain the key points of your project. Once you’ve written an executive summary to introduce your project, it’s time to introduce your organization. Project budget.

Proposal 52

Proposal Grant Instruction Instructional 52

Care2

MAY 15, 2009

Everything revolves around the audience. It really depends on the audience you are trying to engage. Web metrics, talking to people, emails (who opens your alerts, clicks on links, etc.). Or, you may need to get one that can work for many kinds of groups. Social Networks & Twitter from Natalie Foster: Two Principles: 1.

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2011

The post provides some great recommendations on dashboard design, but also illustrates how to link your objectives, metrics, and KPIs to dashboard design. It’s All About A Few Key Metrics, Not Data Overload. These become the metrics & KPIs behind our work. Daniel Chase. Provide feedback over time.

Social Media 96

Social Media Media Metrics Social 96

Care2

APRIL 26, 2007

Katrin called it “absolute virgin territory”—which means there are few reliable metrics and no predictable results. 1 Comment | by Share Article in Mobile Reader Comments (1) Thanks so much for this nice write-up, great summary. Second, high fees of 40% or more make mobile fundraising unnatractive to nonprofits.

Social Media 31

Social Media Mobile Advocacy Online 31