sgEngage

JANUARY 17, 2023

Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. Establish the metrics that will determine which elements work, and which offer opportunities for improvement. Your strategy should: Clarify expectations, roles, and goals.

Gift 52

Gift Develop Measure Reflection 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. We'll examine what can and can't be quantified as well as various metrics and analytics tools. An understanding of the right metrics to use and how/when to incorporate qualitative information 3. Amy Sample Ward captured great notes. Takeaways: 1.

Metrics 50

Metrics Map Social Media Strategy 50

sgEngage

OCTOBER 4, 2022

It is at the heart of every grant you write and outreach letter you send and is the first metric you use to measure your impact year to year. Identifying your unique value and presenting it to your audience in a way that speaks directly to your ideal donors can be the #1 factor that moves the needle in your fundraising efforts.

Data 68

Data Test Blackbaud Donor 68

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts.

Contest 85

Contest Headline Social Media Survey 85

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. The audience consisted of data geeks, data scientists, and analytics professionals! p/QTToUNlZjr/. Beth Kanter (@kanter) October 3, 2012.

Data 100

Data Change Boston Literacy 100

Bloomerang

JANUARY 22, 2024

Look into: Your primary audience. Who will make up your main audience of donors, volunteers, corporate partners, foundations, and other supporters that will help keep your nonprofit operating? Explore Bloomerang’s sample job descriptions for positions like major gift officer and development director. Hold interviews.

Nonprofit 80

Nonprofit Files Policy Software 80

Whole Whale

MARCH 22, 2023

Here is a sample formula to play with for what you’re looking for: [intent] +[context]+[brand personality]+[data/template] Intent : You are a clever writing assistant that creates emails, articles, and social posts Context : This AI creates copy like XYZ company that makes paper clips for Millennials. Build out code (see the bottom).

Ideas 52

Ideas Model Language API 52

M+R

FEBRUARY 4, 2021

One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails.

Fundraising 98

Fundraising Gift Rate email 98

Forum One

FEBRUARY 28, 2023

Here are a few sample questions you might consider adding to your list: How fast are we growing? What services do our audiences engage with most? What are our largest sources of growth? What does X process cost us every month? Does our website traffic spike when X event happens?

Data 64

Data Analysis Map Accessibility 64

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. Does not have a reflection process for analyzing success or failure to take into next use or campaign.

Results 95

Results Data Charlotte Measure 95

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. These 5 steps assume that your organization has already used a process to evaluate your audience and your goals and chosen tools and strategies that match the audience and organizational goals.

ROI 135

ROI Case Study Metrics Student 135

Amy Sample Ward

MARCH 14, 2010

View more presentations from Amy Sample Ward. Here’s 5 key steps to mapping your work towards metrics: Problem : Be as specific as possible, focus on the problems you will be addressing directly (not just changing the world). (We’ll put up more notes after the session, too!). Crowdsourcing for Social Change.

Community 207

Community Case Study Haiti Social Media 207

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Johnson of the Advertising Research Foundation and Tara Hunt, author of the Whuffie Factor.

Blogher 107

Blogher ROI Slideshare Free 107

CauseVox

APRIL 29, 2021

The downloadable spreadsheet includes a sample, along with a blank template for you to use for your own plan. These strategies should also have specific metrics and/or KPIs associated with them to measure their success. Download your fundraising calendar + goals template below: Sample Fundraising Calendar.

Calendar 98

Calendar Template Guide Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

The panels, judges, twitter moderators and audience rocked! Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets. What is your conversion rate?

Social Media 50

Social Media Reflection Media ROI 50

Get Fully Funded

APRIL 20, 2021

Be sure to ask for work samples if appropriate for the work you are requesting. For example, many VAs can handle small design jobs on Canva, but you won’t know for sure until you view their work samples. Your VA can track metrics and work with you to strategize on getting more out of your social media channels.

Virtual 116

Virtual Work Calendar Nonprofit 116

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative?

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

Amy Sample Ward facilitated a lunch time conversation about impact measurement for nonprofits in the Beacon Lounge with Lynn Labieniec of Beaconfire and Robert Rosenthal of VolunteerMatch. It was a great opportunity to test out some ways to talk about performance assessment and outcomes-based approaches as David Hunter and Mario Morino.

Measure 98

Measure Data Facilitation Teen 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Here's the list: Amy Sample Ward, Building Blocks of Social Media. What's common to both is the use of metrics to measure results. The data collection should be not be a burden and that's why it is useful to carefully pick and choose what metrics you'll track. Where do you look for standard metrics? Does anyone?

ROI 50

ROI Social Media Reflection Question 50

Care2

SEPTEMBER 7, 2012

This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.

NTC 51

NTC Minneapolis Facebook Audience 51

Connection Cafe

AUGUST 9, 2013

Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates. I’ve mentioned the importance of targeting the right audience with the right message. Your audience segments, though, may not be large enough to test. Here are 3 ways: 1.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Amy Sample Ward

AUGUST 18, 2009

Identify the audience or community you want to engage. So, your definition of success has to be flexible to the changing times and the changing needs of your audience. Liveblogging notes from Beth Kanter’s NTC session on “Mapping your social media strategy to metrics&#. WeAreMedia’s ROI Toolbox.

Social Media 190

Social Media Strategy Media Social 190

Amy Sample Ward

SEPTEMBER 15, 2009

This immersive, interactive webinar experience(tm) will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution. Q&A & Backchannel: 15 minutes. Break: 10 minutes. Breakout Sessions (choose one): 60 minute. Break: 10 minutes.

NTEN 105

NTEN Media eLearning Case Study 105

Amy Sample Ward

MAY 14, 2009

Moderator: Amy Sample Ward, NetSquared. View more presentations from Amy Sample ward. Everything revolves around the audience. Reach a broader audience: More than 500M Google Earth users today; Drive people to your site; Gain members, volunteers, donors, media coverage. The sessions are short (only 50 minutes!)

Tools 100

Tools Tech Map Case Study 100

Amy Sample Ward

JANUARY 2, 2009

Identify the audience or community you want to engage. So, your definition of success has to be flexible to the changing times and the changing needs of your audience. So, why recreate the wheel over and over when the core theory is the same? 5-Part Social Media Strategy Process. Technology.

Social Media 102

Social Media Process Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2010

Here’s quick sampling: LA Universal Preschool. With the media landscape shifting from print to online, Preschool California has adjusted its strategy to ensure it is reaching its target audiences through both traditional forms of media and the rapidly growing social media.

Social Media 99

Social Media Network Media California 99

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Provide them with graphics, sample posts, press releases, email templates and more. If you have a chance to partner with an organization that can bring extra credibility, reach bigger audiences, and help to make a bigger impact, then by all means, go for it.

Guide 73

Guide Giving Campaign Social Media 73

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

What I wonder is whether difference audiences are being reached? Jeremiah Owyang's " Why Your Social Media Plan Should Include Success Metrics " post might help nonprofits identify some realistic short-term outcomes for social media implementation.

Summary 50

Summary Nptech Tag Tools 50

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Free Download: Sample Week of Nonprofit Social Media Content.

Social Media 122

Social Media Track Conversation Media 122

Amy Sample Ward

SEPTEMBER 20, 2010

While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Community Mapping helps you identify not just the various segments of your audience, but also create a clear picture of which tools/platforms are associated with those groups and which messages are best to target where.

Tools 162

Tools Tech Map RSS 162

Whole Whale

FEBRUARY 13, 2024

Meta returns posts with each ad’s Library, Status, Start date, End date, Platforms, Categories, Estimated audience size, Amount spent, Impressions, Byline (who paid for the ad), and Creative. Sample prompt : identify top performing ads. In your search query, you must include location, ad category, and search term. This means, 1.

Library 52

Library API Ideas Files 52

Care2

AUGUST 7, 2007

While the Causes idea smartly takes advantage of an existing platform with a huge audience, a deeper dive into the data is revealing. We took a sampling from all of the Causes to get a sense of what the potential is. There are currently about 8,000 Causes, and we sampled about 10% of them. Is it a random sample?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

While the Causes idea smartly takes advantage of an existing platform with a huge audience, a deeper dive into the data is revealing. We took a sampling from all of the Causes to get a sense of what the potential is. There are currently about 8,000 Causes, and we sampled about 10% of them. Is it a random sample?

Causes 48

Causes Facebook Social Media Advocacy 48

Amy Sample Ward

JUNE 17, 2010

From @cosechajusta: I think part of it is just getting a message out there in as many formats as possible, so you reach as broad an audience as possible. From @amoration: I find we’re always both global & local, so many of us travel frequently that virtual organizing tools are essential even for “local&# endeavors.

Community 132

Community Build Local Los Angeles 132

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. #GivingTuesday is the biggest generosity movement in history. 1) Define your narrative.

Storytelling 271

Storytelling Tips Social Media Story 271