Eric Jacobsen Blog

MARCH 25, 2024

Our book will help you strike a crucial balance between those inner and outer worlds while taking your success to new heights.” In Shine , Gino shares 10 disciplines to help you stay sharp and energetic without burning out. Before delving into the 10 Disciplines, Gino teaches you 3 Discoveries that will help you free your True Self.

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Help Chapter Life Colorado 66

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience.

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Social Media Organization Media Fundraising 256

CauseVox

MARCH 24, 2022

You’re struggling to connect with your target audience and gain or retain their support. It was created with you in mind — the nonprofit director or marketer that is overwhelmed and under-resourced, trying to make an impact through content. You’re frustrated and tired. Well, this webinar is where to start.

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Audience Video Storytelling Technique 76

Nonprofit Tech for Good

SEPTEMBER 16, 2021

By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. What are the strategies and tactics that best helped you achieve your goals last year?

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Communication Fundraising Test Hints 299

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

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Digital Strategy Guide Create 298

Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. But you can change that.

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Action Practice Tips Seattle 267

Candid

SEPTEMBER 27, 2023

We’ve curated a nonprofit reading list to help your organization make the most out of this charitable time of year. These nonprofit books provide sample messaging and practical guidance to help you write appeals that resonate with your donors and compel them to support your organization. So is almost every other nonprofit.

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Free Help Fundraising Storytelling 119

Whole Whale

NOVEMBER 18, 2022

But it’s important to confront the mythology around the holiday too, which is why we’ve collected helpful information and tips for practicing inclusivity during Thanksgiving. Give thanks to your audience by sending appreciation emails. It’s a great time to show appreciation for our family, friends, and colleagues.

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Mind Communication Practice Tips 52

Nonprofit Tech for Good

MAY 8, 2023

Many of the text messages we get are personal messages between friends and loved ones, but there are also many major brands that capitalize on this communication medium to help reach their customers. With more eyes on your message, more people will be persuaded to take action and help support your mission.

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Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. One example of thought leadership is this blog!

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Create Strategy Associations Registration 169

Media Cause

OCTOBER 13, 2021

Remember: Your donors want to help you solve the problem you’re working on, often by advocating to government leaders, being an evangelist for your mission, and volunteering and —and! Our team at Media Cause is here to help. The post An Integrated Approach to Audience Engagement appeared first on Media Cause.

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Bloomerang

DECEMBER 6, 2021

Good communication is the key to being an effective fundraiser, building strong relationships, leading well, and serving the people you’re working to help. Stories help embed a message into context and, often, entertainment. The audience needs to hear the message but wants to consume the peanut butter, so to speak. .

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Storytelling Develop Strategy Help 105

Achieve

MAY 10, 2021

. - Spreading the word far and wide to secure the smaller donations that will help you exceed your goal. At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Post-Campaign Activities. As discussed in.

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Audience Campaign Phase Virtual 83

Achieve

AUGUST 25, 2022

Public speaking and presentation skills can help you craft better written and verbal communications, whether you’re engaging with your team internally or connecting with an external audience. . Take the time to craft better public speaking skills, so you can connect with each of these internal audiences on a deeper level.

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Bloomerang

DECEMBER 14, 2021

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

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Storytelling Skills Develop Help 97

sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. These tips will all help them successfully complete the challenge. .

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Audience Facebook Challenge Group 82

Achieve

AUGUST 12, 2021

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Communicate with your audience by showing engaging photos of your work or a testimonial.

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Audience Tips Fundraising Social Media 82

Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Be mindful not to overweigh activities that have limited opportunities for participation (i.e.

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Analytics Associations Model Metrics 169

Nonprofit Tech for Good

MAY 4, 2022

In many cases, you’ll have to employ a bit of “institutional psychology” to probe the hearts and minds that shape your organization. What might your target audience get confused about when they think of your organization? What are the 3-4 key messages you feel it is most important for your audiences to know about your organization?

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Tools Effective Evaluation Nonprofit 291

Media Cause

SEPTEMBER 1, 2022

As of August 25th, 2022, Google rolled out a new search engine optimization update called the helpful content update , which may take up to two weeks to fully roll out. This will help users find more “high-quality content.” . How Will The Helpful Content Update Impact Nonprofits? Include First-Hand Experience.

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Content Help Google Search 52

Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Keep that in mind when you make your selection. They’re out there by the hundreds, maybe by the thousands.

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Application Marketing Nonprofit Evaluation 272

Nonprofit Tech for Good

FEBRUARY 17, 2022

people who want to help. the tools to help you do your job. Here are 4 tips to help you plan a successful massive fundraising event. Understand Your Audience. A good CRM like HubSpot or EveryAction can help you do that, or if not, pulling available data into a centralized “source of truth” is a good place to start.

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Tips Fundraising Management Cancer 342

Nonprofit Tech for Good

JULY 2, 2020

By Kayla Matthews , writer at ProductivityTheory.com – a blog dedicated to helping others better their productivity. Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1.

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Fundraising San Diego Influence Profile 325

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Attracts new supporters and partners with information about how they can help change the world. And each approach has different strategies to help you maximize your marketing efforts.

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Marketing Guide Nonprofit Channel 52

sgEngage

JULY 20, 2023

Here are five ways to prove impact through storytelling—and how you, the grantmaker, can help. By using storytelling, nonprofits can translate abstract concepts into relatable narratives that capture the attention and empathy of their audience.

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Forum One

MARCH 22, 2022

Most organizations are using them to increase the effectiveness of their marketing workflow and provide better overall experiences for their audiences. Your marketing automation tool should be helping you make your marketing significantly more effective. Picking the right tool. Listening to your data. Don’t get trapped in automation.

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Tools Marketing Help Tips 60

Nonprofit Tech for Good

JUNE 20, 2022

Eventgroove doesn’t advertise or publicly list fundraisers, meaning organizers control the audience. The truth is that the majority of an organization’s audience believes in the cause and wants to support it. Things to Keep in Mind When Running a Sweepstakes. There is great potential in leveraging this confidence.”

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Campaign Fundraising Utah Alabama 318

Nonprofit Tech for Good

MAY 13, 2022

Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. Investigate how well your audiences perform. Are your conversion rates different for different audiences? You’d want to know that right? Leave the game of chance for another time.

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Donor Track Campaign Facebook 294

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Practice Fundraising Guide Channel 243

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

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Social Media Guide Media Social 97

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success.

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Org Raise Tools Help 80

Nonprofit Tech for Good

SEPTEMBER 8, 2022

Get your event on donors’ minds early and in front of sponsors amid annual budget planning. Plus, GolfStatus’s in-house customer success team is there to answer questions and help you have your most successful event yet. Send Save-the-Dates. Ready to get started? Click here or email events@golfstatus.org.

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Sponsor Fundraising Registration Contest 318

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. Discover how marketing continuity in these areas can help your nonprofit stay afloat during a societal shift, crisis, or financial downturn and stand out among the crowd.

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Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Continue to engage with your audiences, sharing how critical your mission is and, given current events, how it may be even more critical than ever before. For nonprofits in the U.S.

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Communication Support Calendar Advocacy 59

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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Audio Podcast Content Phase 74

Nonprofit Tech for Good

NOVEMBER 22, 2021

Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases. Nonprofits with online shops can tap into these trends on social media to reach mindful shoppers and raise revenue in support of their mission. You know your audience best.

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Facebook Los Angeles Online Effective 275

TechImpact

JUNE 4, 2014

The good news is, a simple change in frame of mind when thinking about your volunteers could be all it takes to greatly improve retention and engagement. Understanding who your target audience is, what makes them tick, and why they would benefit from a good product or service is a basic marketing principle that can be employed by all.

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Retention Volunteer Marketing Help 184