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Design Series: Understanding Audience Needs

Forum One

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Rethink, reuse, and repurpose: How to create more social media content with less work

Candid

Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). Here are some of the highlights: 1.

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Your Guide to Social Media Advertising for Nonprofits

Media Cause

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with.

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Social media posts and account maintenance We’ve noted that organizations should guard their voice online. The safest way to have interns participate in social media is to have them analyze the data and then come up with sample posts for the platform.

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Build a Marketing Dream Team—Welcome AI

.orgSource

Yet, if you are a wizard with keywords, your audience will hear you. Granted, without any information beyond what it could find in its electronic domain, the results were basic. Social media. I would look at your company’s social media accounts and see what people are saying about your products or services.

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Visibility and relationships: Effective fundraising for small nonprofits

Candid

Grassroots organizations provide vital services to local communities, yet they struggle to compete for grants against large national nonprofits that can leverage robust development teams, considerable fundraising experience, and established relationships with grantmakers. Here are some steps to get started.

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How To Attract New Potential Donors With 3 Questions And A 6-Step Process

Bloomerang

Here are three questions whose answers will give you guidance on how to start serving donors. Question 1: What are our donors’ needs? Question 2: What is your core belief and expertise? Question 3: Where does our belief and expertise overlap with our donor’s needs? Social media (organic posts, ads).

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