Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

Marketing 52

Marketing Guide Nonprofit Channel 52

Bloomerang

JULY 7, 2022

Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy. Define your audience. After you define your audience, develop a unique message and strategy tailored to them to increase response rates.

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Mail Retention Practice Donor 111

NTEN

OCTOBER 31, 2011

Annaliese pointed out to us that podcasting is usually not perceived as digital storytelling , and we agreed that this is an idea worth discussing. Of course, in its most rudimentary form, a podcast is simply a digital audio recording delivered to listeners who can hear it at their convenience.

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Podcast Storytelling Digital Audio 84

Tech Soup

MAY 28, 2013

That's what the Digital Storytelling Challenge seeks to accomplish every year. At the 2013 Digital Storytelling Awards Gala on May 28, the community's successes were clear. " Audience Choice Awards. video online community nonprofits community tsdigs digital storytelling'

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Storytelling Award Digital Challenge 64

Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Digital ad costs have increased much more quickly than direct mail. While the average price per digital ad went up by 24% in 2021, the price to send direct mail increased by only 1.57%. Direct mail reaches different audiences.

Mail 52

Mail Fundraising Nonprofit Channel 52

Tech Soup

JULY 5, 2013

Digital Storytelling is in the air around TechSoup these days, and thanks to a grant from Symantec we have been able to experiment and create some new videos. I wanted to share some behind-the-scenes information on how we made the product demo video for one of our donation programs, Mobile Beacon. Processing and Production.

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Product Adobe Captivate Video Mobile 54

Tech Soup

MAY 9, 2012

The TechSoup Digital Storytelling Campaign. kicked off with a special edition of Nonprofits Live on the topic of collaborative storytelling. Collaborative storytelling refers to working with a team, sometimes distributed, to produce video. Windy Borman , filmmaker at DVA Productions. Building a Team.

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Storytelling Collaboration Storyboard Skype 47

Tech Soup

JANUARY 31, 2012

We learn to use mobile production tools, cooperative social sites for group curation and unique filesharing services like Dropbox , Skype along with new tools like Instagram, WeVideo , Stroome and many new apps to edit our captured video and photos for story creation. Productions. Windy founded D.V.A.

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Storytelling Collaboration Video Thailand 67

Forum One

FEBRUARY 22, 2022

In our 25-year history, Forum One has developed thousands of digital platforms and websites, campaigns, brand strategies, and custom tools that help nonprofits and government agencies communicate, deliver programs, and cultivate financial support. Branding: The storytelling of strategic communications continues through branding.

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Team Strategy Analytics Storytelling 46

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Make the product the hero – Focus ads on the virtues and benefits of the actual product.

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Lesson Fundraising Digital Test 59

Tech Soup

MARCH 27, 2013

The TechSoup Digital Storytelling Challenge is back and there are some great prizes in store for organizations with the most creative, compelling, and entertaining stories. However, before we can talk about prizes or even sending submissions, we need to cover how to create those digital stories.

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Digital Story Adobe Tools 55

Tech Soup

FEBRUARY 7, 2012

In conjunction with the third annual TechSoup Digital Storytelling Challenge , we are offering three free webinars to ensure you know the nuts and bolts of all the stages of production — and get your questions answered by the experts. Pacific time will help you turn your footage into a story well-told. Register now !

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Storytelling Digital Camera Video 47

Forum One

DECEMBER 8, 2021

The 17th Annual Davey Awards received nearly 3,000 entries from ad agencies, digital agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms. Silver – Features, Art Direction for Digital Content. NTI Nuclear Security Index. Gold – Activism for Websites.

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Award Arkansas Colorado Museum 65

Forum One

APRIL 8, 2021

2020 introduced a myriad of challenges to implementing pre-planned digital strategies. Start by understanding your audiences and tailoring content and outreach to their needs. Walk: Collect data and determine what it is telling you about your audiences. Flip the physical to digital. Personalize your content.

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Impact Channel Audience Content 76

Tech Soup

OCTOBER 16, 2012

Digital: What Every Charity Leader Should Know features insight from influential leaders in the nonprofit sector including Marnie Webb, co-CEO of TechSoup Global; Beth Kanter , author of Measuring the Networked Nonprofit ; and Martha Lane Fox, chair of Go ON UK. Digital must be part of an organization's strategy.

Digital 60

Digital Charity Wiki Social Media 60

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

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Charity Lesson Marketing Digital 128

Bloomerang

SEPTEMBER 12, 2023

Digital disruption : The rise of digital platforms and online advertising has disrupted traditional revenue models for local news, making it difficult for many outlets to adapt. They can also invest in innovative projects and experiments that explore new revenue models, storytelling techniques, and technology solutions.

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Journal Local News Fund 92

Forum One

MARCH 8, 2022

Forum One partnered with Catalyst to redesign their digital presence in WordPress to connect target audiences including executives, managers, and professional women and men with actionable resources to improve their work lives. Forum One worked closely with the GIWPS team to identify the priorities for a unique digital presence.

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International Celebrate Colorado Children 46

Forum One

NOVEMBER 21, 2022

Forum One redesigned the National Council’s website to create a digital experience that conveys the value and impact of its new brand. In all scenarios, audiences experience the National Council impact story, strengthening the connection and interest they have in the institution and the important work it is doing.

Award 46

Award Colorado Washington Children 46

Forum One

NOVEMBER 18, 2022

Forum One redesigned the National Council’s website to create a digital experience that conveys the value and impact of its new brand. In all scenarios, audiences experience the National Council impact story, strengthening the connection and interest they have in the institution and the important work it is doing.

Award 46

Award Colorado Washington Children 46

Tech Soup

OCTOBER 28, 2014

The landscape of communication is evolving at an exponential rate, and digital media creation is riding at the head of the wave. But what remains constant underneath all the change in this digital age is the steady pulse of community storytelling. But how can stories touch hearts and minds if they go unnoticed and unheard?

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Global Baltimore Storytelling Award 64

Tech Soup

JANUARY 20, 2012

We learn to use mobile production tools, cooperative social sites for group curation and unique filesharing services like Dropbox , Skype along with new tools like Instagram, WeVideo , Stroome and many new apps to edit our captured video and photos for story creation. Productions. Windy Borman - Filmmaker & Strategist.

Collaboration 44

Collaboration Storytelling Video Thailand 44

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2009

Now to dig into this topic because it combines a couple of interest - storytelling with social media and working in a networked way. Lina offers a concise definition of Transmedia Storytelling , a concept and term coined by Henry Jenkins. It’s likely time to add storytelling to the task list.

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Storytelling Network Collaboration Classroom 63

Tech Soup

JUNE 27, 2016

Learning to Improvise Can be Life-Changing , from The Detroit Creativity Project , demonstrates the highest level of technical production and takes the audience on a stirring, heartfelt journey into Detroit's schools. Audience Choice Award Winner — Rolling Ridge Riding. Story of Tomorrow Winner — SEEDS final.

Taiwan 63

Taiwan Detroit Adobe Library 63

The Science Behind Engaging your Supporters

SEPTEMBER 7, 2018

When you're building a movement, video is an indispensable storytelling tool. With more Americans getting their news through social media, video content provides an opportunity to grow your audience and make your story heard. As smartphones have become more sophisticated, video production has become accessible. I come prepared.

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Video Create Guide Camera 43

Tech Soup

APRIL 18, 2013

2) Don't talk above their head: One way to lose the attention of your audience is to speak over their head. If your video gets too long, your audience will lose interest. Video production tools have a lot to offer in terms of animations, transitions, audio settings and much more.

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Story Video Storyboard Effective 55

Tech Soup

OCTOBER 8, 2014

So without further ado, meet our judges, a collection of storytelling experts who will be choosing our awardees. Before joining CIR, Joaquin served as senior vice president for digital innovation at American Public Media and founding senior vice president for diversity and innovation at the Corporation for Public Broadcasting.

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San Francisco Bangladesh Los Angeles North America 50

Qgiv

JULY 27, 2021

Julia: My framework that I use with my clients is 80/20: 80% of your posts should be informative, educational, inspirational, helpful, valuable, shedding light on your programs, storytelling, etc. You want to put more deposits in than you take out, and it’s really about how you show up for your audience week after week after week.

Social Media 138

Social Media Media Tips Social 138

Tech Soup

FEBRUARY 7, 2012

The first installment of the TechSoup Digital Storytelling Challenge webinar series covered everything you need to consider before you hit record. Vázquez, who has a background in screenwriting, guided the audience through some of the basic concepts of developing stories for production. What is the call to action?

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Music Storytelling Camera License 56

Get Fully Funded

SEPTEMBER 22, 2021

Is your online presence allowing your nonprofit to successfully reach its target audience? Getting online and optimizing your digital marketing strategy has become necessary for nonprofits of all sizes. Each of these tips can help you connect with your audience and create a powerful social media presence. Share updates.

Social Media 52

Social Media Effective Strategy Media 52

Tech Soup

FEBRUARY 27, 2012

Unfortunately, the old adage “if you build it, they will come” does not easily apply to digital stories. Getting viewers to watch, and share, your organization’s digital story requires more than just good production. Ask Supporters to Share It! Blog, Annotate, and Let Your Supporters Help.

Video 50

Video Share Storytelling YouTube 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

The first is compelling brand storytelling, and the second is fluency in social technology. Unfortunately few brands effectively master both, as veteran storytellers struggle to deeply understand social technology, or digital natives rush to emerging technology only to overlook the importance of storytelling.

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Profit Los Angeles Social Storytelling 120

Tech Soup

MARCH 7, 2012

TechSoup asked for digital stories and you delivered more than 200 stories! Digital stories came in from all over the globe from all types of social benefit organizations throughout the month of February. The Audience Choice Award is your chance to pick the digital story you feel made the biggest impact.

Award 40

Award San Francisco Adobe Storytelling 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

I caught up with Laila TakehHead of Digital Engagement at Unicef to learn more about their “little bet” on pinboard. We’d been considering what place Pinterest could have in our digital engagement for a little while. This is true in the digital and communications teams too.

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Sierra Leone Case Study Benchmark Comparison 126

Qgiv

APRIL 28, 2021

We started by discussing what actions some of our clients were taking to transition their annual fundraising efforts to a virtual environment, and how they were engaging with their donor audiences while under social distancing orders. They identified the need for more digital fundraising tools. Tangible Gifts.

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Virtual Foundation Create Advice 52

Neon CRM

AUGUST 10, 2023

The conference is designed to be a lean, mean, digital best practices machine, which makes it a great fit for nonprofit pros looking to hone their skills, but maybe not a great fit for those looking to build their professional network. How to Register: Registration will open in winter 2024.

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Conference NTC Virtual Registration 98

Tech Soup

JULY 25, 2011

NPLive, for the unfamiliar, blends virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the hashtag #NPLive. The Experts. Author of the recently published, The Future of Nonprofits , Dave Neff , best known as the founder of Lights.

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Video Cisco Social Camera 50