Remove Audience Remove Design Remove Experiment Remove Test
article thumbnail

Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? How can you best put yourself in their shoes, gain insights from that process, and move forward to create an even better tool or experience? This is where audience research comes in.

Test 85
article thumbnail

How to Apply Service Design to the Social Sector

Forum One

Service design principles can be applied to the social sector to craft audience experiences that create positive change in the world. Overall, here are four key reasons why service design is important to nonprofits, foundations, and government agencies. Improve the user experience. Strengthen your brand.

Design 74
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Donation Form A/B Test: Single-Page or Multi-Page?

sgEngage

When nonprofit customers ask us what donation form designs are most successful, we always recommend testing. While one form design may work best for one nonprofit, your audience is unique and may respond better to a different design. We recently designed and tested two new donation forms for Fidelco Guide Dogs.

Test 86
article thumbnail

Designing for Nonprofits: Our Commentary + Experience

Media Cause

Within Media Cause’s Creative, Brand, and Design team, one of our favorite things to do— besides creating incredible work for our clients—is sharing inspirational and educational resources with each other: articles, POVs, webinars, classes, books, case studies, blogs, tutorials, cheese. Creative-problem solving on a small budget.

Design 52
article thumbnail

Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility.

Create 169
article thumbnail

The Phases of Service Design

Forum One

As we finish our three-blog series, we hope you have a better understanding of what service design is and why it’s important for the social sector. There are 4 key phases for service design: Align, Research, Ideate, and Prototype. Phase 1: Align You’ve decided to embark on a service design project!

Phase 46
article thumbnail

Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. As you collect email addresses and information from your users, consider setting up a sync with platforms such as Facebook Ads and LinkedIn to populate out custom audiences via people who signed up for your offer.

Websites 321