Nonprofit Tech for Good

JULY 20, 2022

It has continued to gain traction with the growth of bitcoin’s blockchain technologies, expanding NFT markets, venture capital investments, and ongoing calls to reign in the power of big tech. added the ability to interact with and produce content, making activities such as social media, online banking, and shopping possible.

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Attention Avatar Virtual Internet 345

Cloud 4 Good

MARCH 29, 2022

Following two successful phases of a Salesforce Marketing Cloud implementation, TFA again engaged Cloud for Good to implement Interaction Studio into the organization’s marketing stack. The amazing part of Interaction Studio is the Journey Builder connection,” said Willis. Increasing Marketing Efficiency.

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America Teach Interaction Marketing 91

TechImpact

SEPTEMBER 2, 2014

Create content that your target audience cares about, and can use in their every day life. Nonprofits everywhere understand the importance of content marketing, but content marketing can be harder than it seems. With your target audience already set, it’s time to go out there and engage with that community.

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Content Marketing Create Social Media 138

.orgSource

SEPTEMBER 19, 2023

To help our colleagues build the skills they would need to handle fast-moving technology, we spent a lot of time talking with thought leaders. Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. Sponsored by WorkerBee.TV

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Sponsor Associations North America Law 221

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. Will you send them additional content resources?

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Create Strategy Associations Registration 169

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? I invited several colleagues to join me to describe their experiences using AI and offer tips on how you can experiment with this new technology.

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TechImpact

AUGUST 21, 2014

Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Whether his vision for what Internet content would be in 1996 was, we may never know. This happens.

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Content Marketing Storytelling Analytics 129

TechImpact

APRIL 9, 2014

Content marketing has been a bit of a buzz word the last few years. Content marketing instead offers the potential donor or constituent something in return for their time. The reader of the content is learning new information, something to talk about ‘at the water cooler.’ A new audience. Image courtesy of Life Division.

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Content Benefit Marketing Nonprofit 128

Greater Giving

JANUARY 28, 2022

When COVID hit, every nonprofit turned to auction technology to keep fundraising. Technology remains the cornerstone of modern fundraising. How do you want guests to interact? While your chosen livestream platform should provide instructions, you’ll need content to design an exciting and engaging program for your stream.

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Technology Fundraising Stream Registration 98

Byte Technology

FEBRUARY 9, 2017

Of course there are some absolute must-do rules to follow, such as offering new and consistently great content o,r for e-tail sites, giving your customers some sort of take-away value that will have them coming back for more. But what else can a site owner or administrator do to convert the chance user to a loyal reader?

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Nonprofit Tech for Good

APRIL 2, 2023

It’s no secret that technology is advancing, and nonprofits will need to get on board if they want to stay ahead of the curve and ensure that they are retaining their top donors. But quick technological advancements can be overwhelming, causing many people to feel uncertain about where to begin.

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Tools Fundraising Analytics Analysis 361

TechImpact

JUNE 18, 2014

This positive online persona can be achieved through an intelligent content marketing platform that incorporates your nonprofit’s website, blog, and social media feeds into one coherent strategy. Content marketing is a team effort, and the weight does not have to be shouldered alone. Attract volunteers steadily. Make it easy.

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Content Platform Volunteer Marketing 136

Forum One

JANUARY 17, 2024

In an environment of heated rhetoric, civic and social organizations need to proactively think about strengthening relationships with audiences and collaborating from a place of trust. Prioritize digital flexibility Because technology is constantly shifting, it’s paramount to run websites or other digital tools that can adapt to the times.

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Digital Attitude Government Model 92

DNL OmniMedia

APRIL 26, 2024

For example, nonprofits with technical expertise or that work with technology consultants may create optimized online spaces for donors that make giving easy and teach supporters about their nonprofit through interactive content. Ensuring your content meets modern design standards. Interacting with supporters.

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Digital Google Grant Nonprofit 52

Byte Technology

JANUARY 5, 2017

Successful website owners and administrators all have one thing in common: they know their audience. They know what sorts of content they want to read and explore. So how does one begin to seek out an understanding of their target audience? They know what products and services they want.

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WordPress Analytics Audience Google 100

Media Cause

FEBRUARY 1, 2024

There is no way to avoid using a marketing platform online—this reality brought about the term marketing technology or MarTech. MarTech: Tools that help marketers reach their audience and create conversions are part of MarTech. What Are the Critical Components of a Marketing Technology Stack? Simply put, MarTech is marketing!

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Marketing Platform Social Media Aggregator 59

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. How long someone has been supporting your event, how they prefer to be contacted, and the content they’re most likely to interact with are just a few examples of how data helps you reach your supporters where they are. Brynn can be reached at brynn.brasington@generateimpact.com.

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Tips Fundraising Management Cancer 345

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. However, marketing for nonprofits can come with its difficulties.

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Marketing Guide Nonprofit Channel 52

Bloomerang

SEPTEMBER 7, 2022

In which case it’s no surprise that even the most well-established professionals in the sector regularly refresh their approach, as new ideas, technology, and methods of giving emerge. How to create your end-of-year fundraising content to maximize the campaign impact. Always keep details from previous interactions.

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Content Donor Fundraising Headline 84

EveryAction

JUNE 21, 2023

In this blog, we’ll explore a few key types of advocacy that help organizations drive positive change; tactics that unite and activate supporters; and technology to make this important work more effective and efficient. Fortunately, technology like digital advocacy tools make this easy to do for staff and supporters alike.

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Advocacy Generation Strategy Awareness 199

AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. Why are you hosting this event and who is your target audience? Include event content that addresses a variety of learning styles.

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Virtual Experiment Create Poll 98

Media Cause

MARCH 20, 2024

A MarTech stack is critical for any nonprofit organization for the following reasons: # 1 Enhanced Outreach and Engagement Nonprofits often work with limited resources but still desire to reach a broad audience effectively. Marketing technology can automate repetitive tasks such as email responses, social media posts, and donor management.

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Adopt Nonprofit Platform Law 59

Media Cause

DECEMBER 15, 2023

UX or “User Experience” refers to designing while prioritizing the user and the way in which they interact with your product. For consumer-driven brands and nonprofits alike, understanding what UX design is is crucial for the online experience of your audience. Using color combinations with a contrast ratio of less than 4.5:1

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Design Benefit Ratio Audience 52

Nonprofits Source

SEPTEMBER 8, 2023

An effective navigation system also follows web accessibility guidelines so people of all abilities can engage with your content. With the right tools and strategies, you can easily upgrade your website’s navigability so supporters will feel inclined to stay on your website and check out your content.

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Widget Guidelines Websites Nonprofit 105

Pamela Grow

FEBRUARY 27, 2024

Thanks to modern technology, the world is more interconnected than ever. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. However, you can’t do it all on your own. Supporter type.

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Digital Marketing Create Social Media 59

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen.

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Donor Social Media Websites Content 84

Qgiv

MARCH 11, 2022

Emily Friedrichs is the Communications and Content Marketing Manager at Elevation, a nonprofit digital services agency. Her passions are community-building and behavioral psychology, and so she is excited to be working at their crossroads in nonprofit technology. ulting at a fundraising event production company focused on nonprofits.

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Marketing Impact Strategy Exercise 98

TechImpact

JULY 21, 2014

It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Get specific, exciting, and jazz the subject line up with specifics about the content that’s sitting in their inbox, that’s just a click away. Multiple audiences. Newsless newsletter content. Multiple goals.

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Newsletter email Meme Images 246

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2013

This year at the Nonprofit Technology Conference, I had the pleasure of designing and facilitating a session on “Content Curation for Nonprofits” with Will Coley. The session was designed to balance content delivery with peer interaction. This blog post offers reflections and resources from the session.

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Content Brain Technique Lecture 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 14, 2015

His research shows that professional development learning experiences need to be as interactive as possible to boost retention and application. I thought I’d take this opportunity to reflect again on a decade of experience of designing and delivering interactive webinars. Three Ways to Think About Content.

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Facilitation Interaction Reflection Design 50

Nimble AMS

SEPTEMBER 8, 2020

They’re also a convenient, low-cost option for providing members with content and networking opportunities year-round. For example, how can you make the online learning experience interactive? Your members are the audience for your learning courses, so be sure to ask for their input. Upload content into your technology platform.

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Virtual Associations Sponsor Poll 78

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

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Social Media Media Strategy Social 92

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. What’s Next?

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sgEngage

OCTOBER 12, 2022

Ensure you have the right technology in place. Prior to rolling your plan out to a larger audience, ask those closest to your organization—like your GivingTuesday committee members and top fundraisers—to review your messaging and toolkit. How does the target audience interact with your organization?

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Blackbaud Social Media Audience Campaign 91

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Fund Donor Strategy Search 52

The Modern Nonprofit

JUNE 20, 2023

These methods, rooted in physical interaction and personal connection, have stood the test of time. But as our world becomes more entwined with technology, nonprofits must learn to adapt these methods for a new, digital stage. The more personal and authentic the content, the better.

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Method Digital Online Fundraising 88

AccelEvents

FEBRUARY 10, 2021

Selling tickets to a physical event is difficult when part of your target audience will not attend. And generating interest and registrations for a virtual event is equally complicated when some of your audience may be refusing to make any concessions. A hybrid event allows you to reach both audience segments.

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Virtual Stream Audience Industry 98