sgEngage

OCTOBER 9, 2023

If we had known the full consequences of Steve Jobs showing us that first iPhone on stage in 2007 and its impacts on our lives, attention, interactions, children, environment, physical and mental health, what hard questions would we have asked? Generative AIs have the power to transform education. We didn’t ask. See you at #bbcon.

Generation 102

Generation Education Blackbaud Model 102

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

Action 253

Action Practice Tips Seattle 253

sgEngage

OCTOBER 5, 2022

Higher education professionals from around the world are attending bbcon—Blackbaud’s Tech Conference for Good —October 17–18 to learn from thought leaders in education, fundraising, technology, and more. The entire conference is free and virtual, so everyone can join for inspiring content and peer networking opportunities.

Education 92

Education Professional Virtual Guide 92

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

Content 105

Content Test Student Audience 105

Forum One

APRIL 8, 2021

When a complete website redesign is not an option, there are small tweaks and improvements that can help you quickly optimize your website’s impact today. Personalize your content. Start by understanding your audiences and tailoring content and outreach to their needs. Repurpose & revive. Flip the physical to digital.

Impact 76

Impact Channel Audience Content 76

.orgSource

MARCH 4, 2024

The Cirque audience sits under a striped big top. It offers the audience a product that is not available elsewhere with a ticket price that sits in between the circus and a Broadway show. The goal was to create shorter assessments of specific content that could be administered over time. We’re even sabotaging our own.

Strategy 221

Strategy Marketing Detroit Associations 221

Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage. Where do you find that content? Something useful to them.

Content 130

Content Marketing Strategy Fundraising 130

Media Cause

SEPTEMBER 1, 2022

As of August 25th, 2022, Google rolled out a new search engine optimization update called the helpful content update , which may take up to two weeks to fully roll out. The goal of this update is to target sites that have a large amount of unsatisfying or unrelated content that has been written for search engines first.

Content 52

Content Help Google Search 52

The NonProfit Times

MAY 20, 2024

However, with the ever-changing algorithms and saturation of content, it can be challenging to cut through the noise and capture the attention of followers. By providing them with shareable content, engaging storytelling, and clear calls to action, you can mobilize followers to amplify the message across social networks.

Campaign 59

Campaign Marketing Strategy Tampa 59

Neon CRM

JANUARY 25, 2024

In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Let’s get started!

Newsletter 52

Newsletter Content Ideas Tips 52

.orgSource

SEPTEMBER 19, 2023

It is a networking and development organization that connects executives with education, research, ideas, and people. Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. Another is how fair use applies to AI-generated content.

Sponsor 221

Sponsor Associations North America Law 221

Association Analytics

MAY 20, 2024

There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience.

Associations 169

Associations Poll Industry Stream 169

Bloomerang

NOVEMBER 16, 2021

If that’s how you’re approaching the content you’re sharing on social media or in your newsletters, this blog post is for you. . Keep reading for three content creation tips to use when you’re short on time, as well as a few examples I’ve brainstormed just for you. . Tip 1: Batch your content. . Create a content calendar.

Content 103

Content Tips Time Calendar 103

Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

Advocacy 59

Advocacy Digital Campaign Build 59

Achieve

AUGUST 12, 2021

Millennial Impact Report. Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience.

Audience 82

Audience Tips Fundraising Social Media 82

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

YouTube 221

YouTube Industry Leadership Podcast 221

Forum One

MAY 28, 2024

Forum One worked with the Oregon Zoo to redesign its website as part of its strategic efforts to deliver an inspiring guest experience and better convey its offerings and impact. Design choices also include delightful interactive features, such as load animations and hover effects, and striking photography to highlight the Zoo’s impact.

Award 80

Award Oregon Museum Policy 80

sgEngage

JULY 20, 2023

Impact numbers are a great way to demonstrate the positive changes your organization has provided. But, to the outside world, impact numbers can be challenging to conceptualize. That’s why we recommend contextualizing your impact numbers with a powerful story.

Storytelling 66

Storytelling Impact Help Demonstration 66

EveryAction

JUNE 8, 2023

However, you also know these cycles of boom and bust aren’t always efficient or effective at building a truly successful program—instead, retaining advocates year-round and between campaigns is what will help you build more power and make a deeper impact in alignment with your long-term vision and goals. Learn more at MESG.marketing !

Advocacy 143

Advocacy Local Poll Audience 143

Qgiv

OCTOBER 9, 2023

A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. By building these connections, your for-profit partner reaches a new audience in your supporters, and your organization finds new supporters in their customers.

Causes 52

Causes Marketing Impact Guide 52

.orgSource

FEBRUARY 12, 2024

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. When strategy doesn’t filter through departments, communications lose that impact. Content is easier to produce and more effective when all communicators understand the desired outcomes.”

Collaboration 221

Collaboration Marketing Integration Trend 221

Media Cause

JANUARY 8, 2024

In today’s digital age, having a strong online presence is essential for nonprofits to engage with their target audience and secure the necessary support. One powerful tool that can significantly impact your nonprofit’s online success is keyword research.

Research 59

Research Difference Search Hunger 59

EveryAction

JUNE 21, 2023

Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue. For example, a local nonprofit working on educational issues may raise awareness about specific school board policies with the aim of making them more inclusive.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Expands visibility and credibility in the community by showing your impact.

Marketing 52

Marketing Guide Nonprofit Channel 52

Allegiance Group

MAY 13, 2024

For instance, a sorority’s history tells more than its own legacy—it’s the history of women in higher education over 150 years. Similarly, your donors and supporters will gain a better understanding of the impact you have beyond your immediate community or constituency. The struggle is that this work is daunting.

History 52

History Digital Files Fundraising 52

Saleforce Nonprofit

DECEMBER 11, 2021

UNICEF’s impact has been far and wide during the global COVID-19 pandemic as the organization has worked to accelerate vaccination efforts , support children impacted by the pandemic , and raise critical awareness about mental health at a time when depression and anxiety are increasing at alarming rates. Martha Mackenzie.

Children 59

Children Impact Share Bangladesh 59

Saleforce Nonprofit

SEPTEMBER 29, 2021

The challenge was to meet the needs of multiple audiences. We envisioned six new solution line trails (trails are sets of related badges) to cover the signature Salesforce.org products at the time, Nonprofit Success Pack (NPSP) and Higher Education Data Architecture (HEDA). A sampling of badge art from Salesforce.org Trailhead modules.

Badge 134

Badge Lesson Celebrate Philanthropy 134

Saleforce Nonprofit

SEPTEMBER 16, 2021

Say Hello to Salesforce+ — The Netflix of Biz Content. This past August, we announced our new streaming service, Salesforce+, which will be available to audiences around the globe starting September 16. As you might’ve guessed, Salesforce+ will serve as our host platform for all Dreamforce 2021 digital content!

San Diego 133

San Diego Philanthropy Education Global 133

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Make sure that your goal is relevant to your overall mission and that it will help you improve how you make an impact. Segment your audience. Time-bound.

Digital 59

Digital Marketing Create Social Media 59

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. This group is known for vetting an organization by looking into their impact reports and online presence.

Trend 296

Trend Fundraising Digital Celebrate 296

Nonprofit Tech for Good

MARCH 4, 2020

By Kaley Aposporos , Content Writer at GoFundMe Charity. They can use these extra hours to rally behind your cause—little actions can truly make a large impact in the long run. Many charities are dedicated to causes that are impacted by public policy. Your supporters can benefit from this information, too. Download the app: ios.

Social 299

Social Charity Phone Exercise 299

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like?

Social Media 97

Social Media Data Strategy Media 97

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. Increase your impact on the community. What impact do you want to have on the world? Tell your impact story. Be clear about your target audience. Be authentic.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Qgiv

APRIL 28, 2021

Virtual options can be particularly helpful when fundraising for education, as they allow you to reach out to supporters of your students who may be further away, such as aunts and uncles, grandparents, and family friends. Here are ten tips to help you succeed with virtual fundraising for education: 1. that encourage participation.

Education 52

Education Virtual Fundraising Guide 52

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. How they use this technique : They understand their audience is ready to help and offer relevant choices. 3) Bushfire Help.

Technique 327

Technique Design Websites Brain 327

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. Get to know your audience. Add human interest. Use a call-to-action.

Video 101

Video Support Tips Audio 101

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. With the power of shares and the possibility to go viral, even the smallest organization can reach a global audience.

Social Media 52

Social Media Media Guide Social 52