CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter? Add a little incentive!

Audience 82

Audience Donor Survey Demographics 82

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience.

Social Media 256

Social Media Organization Media Fundraising 256

Top Nonprofits

OCTOBER 18, 2021

In this session, she provides an entertaining and educational lesson on ways to make your marketing and communications stand out from the rest! Kadi McDonald helps organizations of all sizes build trust and authenticity, and expand and validate a brand’s purpose through a consistent experience across all marketing channels. 15-17, 2020.

Audience 52

Audience Content Virtual Podcast 52

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

Content 105

Content Test Student Audience 105

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

Action 267

Action Practice Tips Seattle 267

sgEngage

OCTOBER 9, 2023

Generative AIs have the power to transform education. Christopher’s School, at bbcon October 22–24 to delve deeper into AI in our breakout session, “Putting the AI in Education.” We also have t-shirts for the best audience-submitted prompts). *No We didn’t ask. imagine indeed… Join me and my colleague, Hiram Cuevas of St.

Generation 93

Generation Education Blackbaud Model 93

Connection Cafe

FEBRUARY 12, 2020

That means your university is competing with many other higher education institutions across the nation that are all catering to your potential students. And higher education marketing takes so many forms. The amount of digital content coming out of various departments and through various channels (website, social media, etc.)

Education 44

Education Content Strategy Texas 44

sgEngage

OCTOBER 5, 2022

Higher education professionals from around the world are attending bbcon—Blackbaud’s Tech Conference for Good —October 17–18 to learn from thought leaders in education, fundraising, technology, and more. The entire conference is free and virtual, so everyone can join for inspiring content and peer networking opportunities.

Education 84

Education Professional Virtual Guide 84

AccelEvents

JULY 26, 2021

No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Therefore, your event planning teams need to carefully consider the content you will be promoting; consider it your bread and butter. Content Marketing Strategy.

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Content Phase Map Audience 98

Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage. Where do you find that content? Something useful to them.

Content 126

Content Marketing Strategy Fundraising 126

Neon CRM

JANUARY 25, 2024

In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Let’s get started!

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Newsletter Content Ideas Tips 52

.orgSource

MARCH 4, 2024

The Cirque audience sits under a striped big top. It offers the audience a product that is not available elsewhere with a ticket price that sits in between the circus and a Broadway show. The goal was to create shorter assessments of specific content that could be administered over time. Technology has opened protected space.

Strategy 221

Strategy Marketing Detroit Associations 221

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

Retention 52

Retention Content Personal Associations 52

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. By adding a new membership type, you can create an entirely new audience and potential member base for your association.

Create 169

Create Strategy Associations Registration 169

Media Cause

SEPTEMBER 1, 2022

As of August 25th, 2022, Google rolled out a new search engine optimization update called the helpful content update , which may take up to two weeks to fully roll out. The goal of this update is to target sites that have a large amount of unsatisfying or unrelated content that has been written for search engines first.

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Content Help Google Search 52

Bloomerang

NOVEMBER 16, 2021

If that’s how you’re approaching the content you’re sharing on social media or in your newsletters, this blog post is for you. . Keep reading for three content creation tips to use when you’re short on time, as well as a few examples I’ve brainstormed just for you. . Tip 1: Batch your content. . Create a content calendar.

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Content Tips Time Calendar 100

.orgSource

SEPTEMBER 19, 2023

It is a networking and development organization that connects executives with education, research, ideas, and people. Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. Another is how fair use applies to AI-generated content.

Sponsor 221

Sponsor Associations North America Law 221

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.

Audience 82

Audience Tips Fundraising Social Media 82

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” Pick quotes that resonate with your audience. One option: Use quotes.

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Content Strategy Tips Case Study 136

EveryAction

JUNE 21, 2023

Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue. For example, a local nonprofit working on educational issues may raise awareness about specific school board policies with the aim of making them more inclusive.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Association TV

FEBRUARY 9, 2021

Studies have shown that people prefer to be marketed to using video content. As an organization, this is a great opportunity to provide appealing and valuable content that educates and engages your audience. In fact, 72% of consumers would rather learn about a product by way of video than any other medium ( HubSpot ).

Video 158

Video Retention Product Studies 158

EveryAction

JUNE 8, 2023

This can be done through education as well as action. For example, an action alert message to legislators doesn’t have to be about a specific piece of legislation—it could be educating them or sharing a resource. The goal is to move your position forward while engaging your supporter audience.

Advocacy 143

Advocacy Local Audience Poll 143

Media Cause

JANUARY 8, 2024

In today’s digital age, having a strong online presence is essential for nonprofits to engage with their target audience and secure the necessary support. By identifying the keywords and phrases that your target audience is using in search engines, you can optimize your website and content accordingly.

Research 59

Research Difference Search Hunger 59

Qgiv

APRIL 28, 2021

Virtual options can be particularly helpful when fundraising for education, as they allow you to reach out to supporters of your students who may be further away, such as aunts and uncles, grandparents, and family friends. Here are ten tips to help you succeed with virtual fundraising for education: 1. that encourage participation.

Education 52

Education Virtual Fundraising Guide 52

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

Practice 36

Practice Organization Nonprofit Content 36

Candid

JANUARY 24, 2024

I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit). There’s a stable audience, but historically they didn’t engage much. Facebook is an interesting one for us.

Social Media 52

Social Media Data Strategy Media 52

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. With the power of shares and the possibility to go viral, even the smallest organization can reach a global audience.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Flickr Photo by Soyignatius. Take Crowdtangle as an example.

Content 119

Content Arts Guidelines News 119

Saleforce Nonprofit

SEPTEMBER 29, 2021

The challenge was to meet the needs of multiple audiences. We envisioned six new solution line trails (trails are sets of related badges) to cover the signature Salesforce.org products at the time, Nonprofit Success Pack (NPSP) and Higher Education Data Architecture (HEDA). Share: Suggest a badge to a colleague or a consulting client.

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Badge Lesson Celebrate Philanthropy 134

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like?

Social Media 98

Social Media Data Strategy Media 98

Qgiv

SEPTEMBER 1, 2021

Does the tool help you reach your target audience? If you’re considering creating a TikTok account for your nonprofit, it’s important for you to evaluate if you’ll be able to reach your target audience on the platform. If you’re unsure if you have the time to manage a TikTok account for your nonprofit, create a draft content calendar.

Marketing 117

Marketing Madagascar Guide Social Media 117

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Marketing is not just about producing powerful content and sharing it on your platforms. Outline your digital marketing goals.

Digital 59

Digital Marketing Create Social Media 59

Saleforce Nonprofit

SEPTEMBER 16, 2021

Say Hello to Salesforce+ — The Netflix of Biz Content. This past August, we announced our new streaming service, Salesforce+, which will be available to audiences around the globe starting September 16. As you might’ve guessed, Salesforce+ will serve as our host platform for all Dreamforce 2021 digital content!

San Diego 133

San Diego Philanthropy Education Global 133

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. How they use this technique : They understand their audience is ready to help and offer relevant choices. 3) Bushfire Help.

Technique 325

Technique Design Websites Brain 325

Nonprofits Source

SEPTEMBER 28, 2023

For instance, websites with a variety of high-value content that get shared by users across the internet are better optimized for search engines than nonprofit websites that haven’t been updated in five years. Keywords include all the words and phrases a visitor enters into a search engine to find the content they’re looking for.

Google 59

Google Search Grant Nonprofit 59

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. If you’re venturing into nonprofit video production for the first time, here are four expert tips for how to leverage educational videos to inspire action and create an engaging experience for viewers. Get to know your audience.

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Video Support Tips Audio 105