NTEN

JULY 28, 2010

So how can you create website content that all kinds of potential visitors will find interesting and engaging? We could get into a traditional marketing discussion about target audiences and personas, but let’s go at this challenge in a different way. What kind of content does your website need for each of these groups?

Websites 79

Websites Content Create Newsletter 79

Tech Soup

SEPTEMBER 7, 2012

Audience Analysis. Read Andrew's blog post , which explains more about the importance of analyzing your audience. There are a few steps to successful audience-centric design: Identify your audience: Understand all of the groups you serve and find out what makes them tick. You know your audience.

Design 55

Design Web Strategy Slides 55

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Which (if any) niche markets, audiences, services does our organization satisfy? allows it to stand out in the larger conversation in our issue area?

Guide 108

Guide Fundraising Nonprofit Template 108

CauseVox

OCTOBER 11, 2021

Craft a strong appeal by sourcing your content early. Download your #GivingTuesday planning guide. Provide them with graphics, sample posts, press releases, email templates and more. Fiver uses their #GivingTuesday campaign to launch their year-end fundraising. Choosing Your Fundraising Approach.

Guide 73

Guide Giving Campaign Social Media 73

NTEN

FEBRUARY 11, 2015

Nearly 60% of respondents indicated that content marketing will be a key strategy in 2015, with over 60% indicating that they will continue to use visual media such as videos and images, underscoring this upward trend from 2014. Amy Sample Ward, CEO of NTEN. We know that staff time is valuable, but we’ve already budgeted for it.

Digital 36

Digital Report Oracle Case Study 36

NTEN

SEPTEMBER 23, 2013

In case you haven''t already grabbed a copy of Kivi Leroux Miller ''s new book, A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money , it will guide you through designing and implementing a content marketing strategy that will bring in supporters. Download the report. Anything we missed?

Literacy 58

Literacy Research Websites Business 58

The Science Behind Engaging your Supporters

OCTOBER 3, 2018

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. And the process of building these personas can get very detailed. Oscar One-Off Donor 2.

Donor 65

Donor Guide Fundraising South Dakota 65

Nonprofit Tech for Good

MARCH 25, 2022

Activities such as performances, live entertainment, and sit-down dinners regularly attract a large audience and generate significant money for charity. With a virtual format, you have the advantage of offering more variety since you can easily change the video source and even use pre-recorded video content. 5) Online classes.

Virtual 339

Virtual Ideas Fundraising Stream 339

Connection Cafe

NOVEMBER 1, 2016

When we are short on time or looking for content that’s easy to access, we often look to webinars for our educational needs but find they often aren’t really meeting our needs. Prevalence and availability may drive our decisions but are they aren’t helping us find valuable content. is worth it. #2

Professional 20

Professional Develop Report eLearning 20

NTEN

JANUARY 22, 2009

Podcasting is formally defined as the act of distributing syndicated audio content online via RSS to listeners who use software or a hardware device to receive updates. No reason to be afraid: the important part of this definition is that the audio content is syndicated. The What and Why? Marketing and Distribution.

Podcast 59

Podcast Audio Music Files 59

Nonprofit Tech for Good

DECEMBER 14, 2022

Audience size, breadth, and depth: If your organization has big lists, lots of traffic to your website or blog or social media pages, or big crowds at events, there are many ways to turn this into a donor benefit. Download 54 Ways to Skyrocket Your Nonprofit Email List ! Access to exclusive digital content. Touch the work.

Donor 330

Donor Sponsor Accessibility Music 330

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. The Nonprofit’s Social Media Content Planner. Engagements are the currency of online content. Thousands of people might see your content, but it won’t be relevant for everyone.

Social Media 122

Social Media Track Conversation Media 122

Amy Sample Ward

JUNE 17, 2010

From @cosechajusta: I think part of it is just getting a message out there in as many formats as possible, so you reach as broad an audience as possible. Action = money, sale, clickthrough, unique visitor, download, lead generation, email address, form fill out, questionnaire, etc. Cost per action.

Community 132

Community Build Local Los Angeles 132

Care2

JANUARY 15, 2009

How are standard links at the top (such as Tell A Friend) and content areas (such as a Letter From The Editor area) performing? Use Graphics Strategically: Graphic elements such as photos break up cluttered text, highlights key content areas and makes e-newsletters easy to skim. 60) Search « What Makes A Campaign Go Viral?

Newsletter 51

Newsletter Social Media Advocacy Tips 51

The Fundraising Authority

OCTOBER 28, 2021

She opened up the fundraising email template she had downloaded from her nonprofit’s website, but an hour later, she was still staring at what now seemed like gibberish. And her social media feeds are full of polished, highly personalized content, which is good for everyone. It was 8 p.m., How does Fundwriter.ai

Los Angeles 130

Los Angeles Cancer Proposal Model 130

Whole Whale

FEBRUARY 13, 2024

Using AI, you can identify top-performing content and trends to apply to generating new Meta ads. Meta returns posts with each ad’s Library, Status, Start date, End date, Platforms, Categories, Estimated audience size, Amount spent, Impressions, Byline (who paid for the ad), and Creative. Here’s a step-by-step on how to do that.

Library 52

Library API Ideas Files 52

Care2

NOVEMBER 13, 2006

For those of you who are interested, heres a sampling of what we learned: 1. No matter what your reason is, establishing your purpose will guide your content and establish rapport with your audience. That being said, you need to determine some sort of policy on what type of content will be allowed on your blog.

Social Media 28

Social Media Advocacy Digg Jordan 28

Care2

AUGUST 16, 2008

If youre interested in video for nonprofits, keep up with us over the next two weeks because we have some great video content this month. There really are no golden rules here - were continually surprised by the content we see from people on YouTube and it spans a very wide variety of form and formats.

YouTube 34

YouTube Social Media Video Advocacy 34

Amy Sample Ward

JUNE 21, 2011

Goal of the centennial project was to shine the light on the library’s resources and get new audiences engaged in the collections and connected to the curators and staff. People are now coming to the library to see it as it includes content by all the 500 participants from that night. Elaine Cohen: The New York Public Library.

Game 140

Game Culture Museum Change 140

Care2

JULY 14, 2008

If youre interested in video for nonprofits, keep up with us over the next two weeks because we have some great video content this month. There really are no golden rules here - were continually surprised by the content we see from people on YouTube and it spans a very wide variety of form and formats.

YouTube 34

YouTube Video Social Media Advocacy 34

Museum 2.0

NOVEMBER 10, 2009

Download my slides here. Both of these designers presented compelling images and evidence from exhibit work and child development experts about the idea that you can make sophisticated, muted exhibits that help children slow down, focus, and enjoy themselves with interactive content. Download our slides here.

Reflection 20

Reflection Research Question Museum 20

Care2

MAY 15, 2009

WomenWhoTech: Tools Galore View more presentations from Amy Sample ward. Its also a good idea to use a content management system to manage your websites content and updates, like Wordpress , Joomla , and Squarespace. spam filters: are you using spam-like words in any of your content? Email is a critical channel.

Social Media 34

Social Media Tools Online Advocacy 34

Saleforce Nonprofit

NOVEMBER 19, 2021

The first step in knowing your audience is to get direct feedback from them to better understand the data you already have. Here are some sample survey questions from Atlanta Mission: Sample survey questions that cover supporter demographics, interests, relationship to your organization, and communication preferences.

Personal 73

Personal Communication Marketing Atlanta 73

NTEN

JUNE 21, 2011

NTEN's Amy Sample Ward shares from her experiences at the Games for Change Festival. Goal of the centennial project was to shine the light on the library's resources and get new audiences engaged in the collections and connected to the curators and staff. In 1995, they offered downloadable ROMs to export the games.

Game 52

Game Culture Change Museum 52

Bloomerang

NOVEMBER 13, 2021

So, if you have to leave early, you just want to review the content later on, share with a friend or a colleague, don’t worry, we will get all that good stuff in your hands later on today. So we know for a fact the content without context is meaningless. So content without context is meaningless. Does that make sense?

Report 82

Report Measure Process Impact 82

Get Fully Funded

AUGUST 1, 2022

Your newsletter’s audience Who you should sent your newsletter to? It’s a bad idea to try to combine every possible audience into one simply to make it easier for you. Don’t copy your print newsletter into an email or ask people to download a PDF of your print newsletter. Does it go to donors? Volunteers?

Newsletter 124

Newsletter email Create Template 124

Qgiv

AUGUST 27, 2021

Provide engaging content that your supporters want to interact with and share with others— blog posts with human stories, striking images, videos that explain your mission, information on your volunteer program, event invitations, etc. Strong content like this will help establish your website as the central hub of your online presence.

Donation 52

Donation Tips Donor Sponsor 52

Amy Sample Ward

APRIL 28, 2009

Who is your audience? look at stats and compare to your audience to see if it is a fit. look at stats and compare to your audience to see if it is a fit. If there are a lot of others doing the same format or topic, could be harder to get an audience. So, bring your iPods and earbuds, and let’s podcast!

Podcast 123

Podcast Support Files Audio 123

CauseVox

JULY 18, 2022

They’ll tell new audiences about your message and mission in an organic way. You need to ensure that it’s easy for you to set up and update the campaign site, manage your peer-to-peer fundraisers, and download your donation and personal fundraiser data easily. As they do, they’ll spread the word and share your story.

Fundraising 77

Fundraising Illinois Campaign Raise 77

CauseVox

JULY 31, 2022

They’ll tell new audiences about your message and mission in an organic way. You need to ensure that it’s easy for you to set up and update the campaign site, manage your peer-to-peer fundraisers, and download your donation and personal fundraiser data easily. As they do, they’ll spread the word and share your story.

Fundraising 69

Fundraising Illinois Campaign Raise 69

Qgiv

JUNE 9, 2021

With technology improving, virtual and hybrid events rising in popularity, and new event ideas coming to fruition, it can be hard to determine the best fundraising event that aligns with your audience, goals, and overall mission. Audience members can even continue to give as the show is happening with text fundraising! Download eBook.

Ideas 59

Ideas Fundraising Virtual Fun 59

Amy Sample Ward

FEBRUARY 24, 2011

The realization that another organization was using a tool, seeing another group’s profile on any given platform, or hearing a colleague at another organization mention something we hadn’t heard before were all causes enough to compel us to register, download, or log in. View more presentations from Amy Sample Ward. Digital Tactics.

Slides 213

Slides Nptech Digital Case Study 213

Bloomerang

SEPTEMBER 6, 2021

So if you have to leave early or maybe you just want to review the content later on, don’t worry. I work mainly with nonprofits and social enterprises that want to have a bigger impact, that wants to increase their audiences, and that want to interact with diverse communities. So step one is find how your audience communicates.

Community 66

Community Video Broadcast Phone 66

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Content is taking the Marketing industry by storm, and nonprofit marketers are no exception.

Story 54

Story Nonprofit Social Media Content 54

Amy Sample Ward

JULY 1, 2012

. "We are encouraging everyone with a passion for co-operative and ethical business across the country to download the app and push it up the listings. Together we can bring the co-operative economy, during the International Year of Co-operatives, to a wider audience." Great idea! ."

Web 129

Web Bookmarking Facebook Delicious 129

Bloomerang

APRIL 2, 2021

Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love. We have a huge audience. A quarter of all downloaded apps are abandoned after a single use, which is kind of crazy to me. Julia: Yes.

Social Media 82

Social Media Trend Video Marketing 82

Connection Cafe

APRIL 6, 2017

Provide a link to the sharing content in the email or direct them to a landing page with various share options. One of the main advantages of finding influencers in your email file (vs your followers) is that you can email them to share your content. The key is that the main CTA should be to share your content.

Influence 29

Influence Social Media Action Guide 29